Tiger Beer transforms with a new look

Tiger Beer launches new brand look and story, marking the beginning of a stronger breakthrough journey ahead of the new year 2025.

The new look not only affirms Tiger Beer's world-class taste but also demonstrates the brand's constant innovation and strong spirit.

Throughout its proud history of over 92 years, Tiger Beer has always “roared” with bold, breakthrough changes to continuously create meaningful connections with consumers. This year's festive season, Tiger Beer appears in a completely new look, but still retains the refreshing, classy beer flavor that is famous worldwide.

picture 1.jpg — This holiday season, Tiger Beer appears with a bold and groundbreaking transformation in a completely new look.

Accordingly, the first breakthrough is the merger of the Tiger and Tiger Crystal product logos to create a common overall logo with the image of a fierce tiger rising high, symbolizing a strong spirit. At the same time, the new step in brand recognition is also shown through the combination of bright blue, dynamic orange and luxurious silver, all creating a harmonious whole to bring a modern experience, enhancing the refreshing experience for consumers.

The progressive spirit of Tiger Beer’s new look is also reflected in the bottle and can label design with an upward curve inspired by the familiar beer-raising gesture, symbolizing the spirit of being ready to rise high and roar.

In addition, the logo image is highlighted more prominently, as a proud symbol of the spirit of breakthrough and the ability to overcome all limits. The new, more modern and dynamic look of Tiger Beer will bring a new but still familiar feeling to connect with Vietnamese consumers. Other distinctive identification elements, along with the premium beer flavor that has become famous worldwide, remain intact.

picture 2.jpg — A new, modern, groundbreaking look, with upward curves ready to roar forward.

“In this breakthrough transformation, Tiger Beer not only wants to awaken the spirit of steadfastness of each individual but also honor the strength of brotherhood, the solidarity of those who always stand side by side to overcome all challenges. We believe that the journey to create each individual's progress in the year is not a lonely journey, but always requires the companionship of strong brothers standing shoulder to shoulder. At the same time, Tiger Beer will also continue to accompany consumers to turn challenges into opportunities - "Roaring side by side, Opening the Spring of Courage" to look forward to a new year full of enthusiasm and success", Ms. Huynh Phuong Thao - Senior Marketing Director of Tiger brand shared.

This holiday season, Tiger Beer marks a strong transformation by launching an impressive Spring crate packaging, which will also be commercially promoted in the near future.

The Spring Box applies to Tiger 24 cans of 330ml, Tiger Crystal 24 cans of 330ml, Tiger Cool Pack 24 cans of 250ml, and Tiger Crystal Cool Pack 24 cans of 250ml. With a bright red color and luxurious design, Tiger Beer's Spring Box is like a wish for a brave new year and a prosperous new year to consumers.