This event continues to mark a new step for the brand in accompanying football fans around the world, especially in Asia - where Tottenham Hotspur and Tiger® Beer both have huge fan bases.

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Information about the collaboration between Tiger Beer & Tottenham Hotspur was widely covered on official websites and received hundreds of thousands of views from fans. Photo: Tiger Beer

This is the second time this year that Tiger® Beer has partnered with a top English Premier League team, following the announcement of its partnership with Manchester United FC in October. With over 195 million fans in Asia, Tottenham Hotspur is an important strategic partner for Tiger® Beer in spreading the spirit of football in the region. This partnership further affirms Tiger® Beer’s commitment to creating meaningful and intimate fan experiences.

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Photo: Tiger Beer

According to Tiger® Beer’s survey of 2,000 football fans, nearly three-quarters of participants highlighted that interactive activities are important to deepen their connection with their favorite club. In response, Tiger Beer is committed to providing unique experiences in the future, such as: Brand activation programs related to football, opportunities to watch the team practice live as well as participate in exclusive football training courses and experiences.

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Tottenham fans excited to experience their team's match. Photo: Tiger Beer

And through these activities, Tiger Beer and Tottenham Hotspur hope to not only open up unique experiences and create connections through the love of football, but also inspire each person to discover the "tiger" spirit within themselves.

“We believe that courage is fueled by teamwork,” said Sean O'Donnell, Global Brand Director of Tiger® Beer. “Partnering with Tottenham Hotspur is a testament to our belief that every step of the ‘tiger’ is accompanied by our brothers. That teamwork will be the driving force that helps us all achieve greater things.”

Through partnerships with famous and beloved clubs around the world such as Manchester United and Tottenham Hotspur in 2024, Tiger Beer creates a bond with fans with the desire to awaken the "tiger" spirit inside each person and "roar together" in the passion for football.

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