'The Eras Tour' - an unparalleled milestone in the international music scene

Taylor Swift's "The Eras Tour" set a record as the highest-grossing tour of all time with $2.2 billion, bringing in about $5 billion to the US economy.

Taylor Swift close record-breaking tour after completing the 149th show of the leg in Vancouver, Canada, on December 8.

Business Insider Taylor Swift's concert was "a milestone in the music industry, an achievement that few artists can conquer, even Taylor Swift will find difficult to repeat." The 35-year-old singer sets standards that most singers cannot meet, from financial potential, strong connection with fans to physical and mental endurance.

Eras Tour is now the highest-grossing concert of all time, nearly double the second place - Music of the Spheres - of the band Coldplay. In addition to ticket sales, clothing and souvenir sales bring Taylor Swift a significant source of income. In addition, she earns more money from releasing films and photo books about the concert. "Extraordinary and unprecedented" is how the newspaper AP Describe what Taylor Swift has achieved.

Taylor Swift performs in Vancouver on December 6. Photo: AP

Amid the gloomy world concert scene, the "country music princess" tour maintains great appeal. In June, Business Insider reported the reality of many live shows by foreign stars. no audience due to high ticket prices, complicated booking processes and artists not keeping up with the heat.

Taylor Swift is one of the few names capable of organizing concerts around the world, hiring hundreds of staff and staging spectacular stages without worrying about upfront costs. The show began in Arizona in March 2023, and has so far welcomed more than 10 million spectators in 21 countries across five continents. According to Pollstar , the global profit of the concert series is about 2.2 billion USD, with North America alone earning 1.04 billion USD. In October 2023, the singer entered the ranks of the world's billionaires thanks to the success of The Eras Tour .

Because the industry requires singers to “spend money to make money,” the site argues that Taylor Swift has an advantage over many singers because of her strong financial resources. Before becoming a billionaire, she topped the list of highest-earning singers in 2019 with $185 million, according to Forbes .

The singer has a large number of loyal fans, ready to attend any concert, leading to the situation of always "sold out". Initially, the singer planned to perform only 27 shows but had to open more shows to create opportunities for more fans to attend. According to the plan, the number of concerts was 152, but the organizers canceled three days in Vienna (Austria) in August because of a terrorist plot there. Despite the security situation at that time, thousands of fans down the street Sing and dance to Swift's hits to cheer her up.

On the other hand, even if many artists can gather enough resources in terms of fame and money, it is difficult for them to carry out large-scale programs like Swift because it is labor-intensive. Each of Taylor Swift's shows lasts about three hours with more than 40 songs performed by her. This is not the longest duration because Bruce Springsteen has sung for more than four hours on some stages in The River Tour 2016. But he only held 89 shows, while Taylor Swift had 149 shows. Business Insider It is estimated that Taylor Swift's total performance time was about 484 hours, equivalent to more than 20 consecutive days.

Billie Eilish - The 23-year-old singer broke Taylor Swift's record as the youngest person to receive Artist of the Year at the 2020 Grammys - once told Billboard in May that she could not do a three-hour show, commenting that it was "too much". Beyoncé made a splash with her tour Renaissance (2023), averaging nearly two and a half hours per night but only performing 56 shows.

To do this, the artist must have great endurance not only physically but also mentally. TIME In 2023, the singer said she started training six months before the tour started. She often ran and sang, combined with physical exercises, and stopped drinking alcohol. She said she would still perform even if she was sick, sad or stressed, so she tried to maintain her health, making sure to take a full day to rest and recover after each stage.

Trailer for the documentary "Taylor Swift: The Eras Tour". Video: YouTube Taylor Swift

Economically, the concert series helps the localities where she performs earn a lot of money by stimulating tourism, leading to the growth of accommodation, food and transportation services. Many news sites use the term "Swiftonomics" (a combination of Swift's name and the word economics) to refer to the positive financial impacts created by the show.

In the US, survey firm Question Pro estimates that Swifties contribute about $5 billion to the national economy. The average person spends more than $1,300 to see a concert, including hotels, transportation, food, clothing and souvenirs. According to CNN , some localities can recover the economy after the Covid-19 pandemic on this occasion.

In Southeast Asia, Singapore is the only leg in the region with 6 nights in March. According to CNA , the country's economy grew 2.7% in the first quarter, partly thanks to her and other artists' contributions. On the UK Parliament website in September, authorities confirmed Swift's tour in the UK. between June and August, helping to drive growth of almost £1 billion. They have since called on the government to continue to support and invest in the entertainment sector to maximise the economic and cultural contributions of artists.

More than 70,000 spectators attended the Pittsburgh leg of the concert at Acrisure Stadium in June 2023. Photo: AP

TIME noted that in addition to the economic benefits, The Eras Tour is also considered a cultural phenomenon. In some cities where Swift stopped, locals organized special events to welcome the singer: Minneapolis temporarily changed its name to "Swiftie-apolis" in response to the concert in June 2023; the government of Santa Clara, California named her honorary mayor; the governor of New Jersey named a sandwich here after her. The campaign of President-elect Donald Trump sold T-shirt designed according to souvenirs produced by Taylor Swift.

Last year, several world leaders including the President of Chile, the Mayor of Budapest and the Prime Minister of Canada expressed their wish for her to perform in their country. Many famous and powerful figures such as former US President Bill Clinton, British Prince William, actor Tom Cruise, and actress Cate Blanchet have attended the concert. With such a wide influence, Variety believes that Taylor Swift is not only a superstar, but also a community builder, able to gather a large number of fans of different nationalities, genders, and ages in one event and bond them together.

Taylor Swift, 35, is an American singer-songwriter who rose to fame with her country music in 2006. After 11 albums, Swift has received 14 Grammy Awards and 29 Billboard Awards, 30 VMAs trophies. In 2023, she was TIME selected as "Person of the Year". On November 27, the magazine Billboard announced she was ranked second in the Top 25 Greatest Pop Stars of the 21st Century. She is currently dating football player Travis Kelce.

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