Promoting digital transformation towards smart tourism

In the context of the strong explosion of the Industrial Revolution 4.0, promoting digital transformation (DTS) to develop smart tourism is an inevitable trend and one of the priority orientations of Vinh Phuc tourism industry to create attractive tourism products and services, enhancing the experience of tourists. Thereby contributing to improving competitiveness, developing the tourism industry in a professional, modern and effective direction.

Since 2023, the province has put into operation the Smart Tourism Portal and Smart Tourism Application on IOS and Android platforms, visitors can easily search for all information about Vinh Phuc tourism such as an overview of Vinh Phuc land and people; destinations divided by type of eco-tourism, cultural - historical tourism or spiritual tourism; accommodation; restaurants, eateries and many other utilities.

In addition, the system also integrates 360-degree virtual tours, digital tourism maps, multilingual automatic explanations... to bring visitors new experiences from many perspectives through a diverse and vivid image and sound system, making it convenient for visitors to arrange schedules, choose suitable means of transport and destinations.

After nearly 2 years of launching, Vinh Phuc Smart Tourism Portal has had more than 1 million visits. The content that users access the most is exploring the digital map and viewing Vinh Phuc through a 360-degree virtual tour.

Officials, union members and youth in the province scan QR codes to learn about historical sites in Dai Dinh town (Tam Dao). Photo: Kim Ly

Mr. Le Tuan Linh, a tourist from Di An city (Binh Duong) said: This is the first time my family has visited and vacationed in Tam Dao. To prepare for the trip, 1 month before, I accessed the Vinh Phuc Smart Tourism Portal to learn more. I was very surprised that with just a few simple steps, I could find all the necessary information for the trip, thereby shortening the time in building a schedule and choosing reputable accommodation services, restaurants, and eateries that suit my family's needs.

In particular, experiencing the 360-degree virtual tour made me feel extremely excited and wanted to soon set foot in Tam Dao to be able to experience reality and directly see the poetic natural scenery.

Promoting digital transformation in tourism, all levels, sectors and localities in the province have created and posted many videos, clips and images of ideal tourist destinations, poetic and majestic natural landscapes or typical specialties on fanpage channels, social networking platforms Facebook, Zalo...

The Youth Union at all levels in the province has deployed more than 100 projects to digitize red addresses and historical relics in the area such as Tich Son Pagoda in Tich Son Ward (Vinh Yen); Ly Nhan Communal House in Phu Xuan Commune, Gia Du Communal House in Gia Khanh Town (Binh Xuyen); Ngo Temple in Dai Dinh Town (Tam Dao); Temple worshiping the First Prize Winner Pham Cong Binh in Dong Van Commune (Yen Lac)...

Recently, Tam Dao District Youth Union coordinated with Dai Dinh Town Youth Union to launch the youth project "Digitizing relics in Dai Dinh Town". Data files and information about 16 relics in the town were digitized into QR codes including text, images, and illustrative videos.

With just a QR code scan, visitors will be able to admire the architectural beauty, learn about the history of formation, transformation process, cultural values, and address maps of relics such as Truc Lam Tay Thien Zen Monastery, Mau Sinh Temple, Thien An Pagoda, Tay Thien Mandala Great Stupa...

Comrade Vu Viet Dai, Secretary of the Youth Union of Dai Dinh town, said: Exploiting the advantages of technology, digital transformation, and digitizing historical relics will help people and tourists access and learn about relics in a more convenient, vivid, and attractive way.

In addition, the town’s youth union members are always actively developing digital tourism on social networking platforms, regularly creating and posting articles, images, and films introducing people, relics, and festivals in the town through the Facebook pages “Dai Dinh Town Youth Union” and “Tay Thien Tourism”. Many of these videos have attracted tens of thousands of views, such as videos about the Tay Thien festival, Soong Co folk song exchange, Chung cake, Gio cake, and Day cake wrapping contests, etc.

In addition, tourism service businesses in the province promote the application of digital technology in advertising, introducing images, providing services, customer care, supporting online payments, etc., contributing to improving the experience for tourists.

In 2024, the whole province will welcome and serve 10.6 million visitors, an increase of 14% compared to 2023; total tourism revenue will reach 4,000 billion VND, an increase of 10.8% compared to 2023.

During the 2025 Lunar New Year holiday, the whole province welcomed nearly 210,000 visitors, an increase of 11% over the same period in 2024; revenue reached more than 132 billion VND, an increase of 10% over the same period in 2024. The number of guests staying were mainly domestic visitors, concentrated in the tourist areas of Tam Dao, Tay Thien and Dai Lai.

Building on the achieved results, in the coming time, the province will continue to promote digital transformation, aiming to develop smart tourism. Thereby contributing to enhancing the experience of tourists, spreading and widely promoting the cultural heritage system, the image of the land and people of Vinh Phuc to domestic and international tourists.

Phuong Anh

Source: https://baovinhphuc.com.vn/Multimedia/Images/Id/125687/Thuc-day-chuyen-doi-so-huong-toi-du-lich-thong-minh