Within the framework of the Vietnam International Travel Mart - VITM Hanoi 2024, the Ho Chi Minh City Department of Tourism held a press conference to introduce the 18th Ho Chi Minh City Tourism Fair (ITE HCMC 2024).
Ms. Bui Thi Ngoc Hieu - Deputy Director of Ho Chi Minh City Department of Tourism said: Following the success of ITE HCMC Fair in previous years, this year the Ho Chi Minh City Department of Tourism will coordinate with the Vietnam National Administration of Tourism and related units to continue organizing the 18th Ho Chi Minh City International Tourism Fair in 2024 - ITE HCMC 2024, taking place from September 5 - 7, at the Saigon Exhibition and Convention Center (SECC).
This year’s ITE HCMC 2024 is themed “Sustainable Tourism, Creating the Future”. This theme is designed to raise awareness of sustainable tourism, thereby effectively exploiting the economic development potential of localities, protecting the environment, preserving traditional cultural values and identities, as well as providing opportunities for businesses to create new products and services to meet the diverse needs of the international tourist market.
Ms. Bui Thi Ngoc Hieu also added that this year's ITE HCMC Fair is organized with a series of diverse and outstanding activities such as: Live and online booth exhibition, online appointment schedule for buyers and sellers, Vietnam Night, Opening Ceremony, international buyer and press program, forums, seminars introducing key tourist markets and updating new tourism trends, ITE HCMC Awards 2024, Festival for tourism consumers.
The 18th Ho Chi Minh City Tourism Fair in 2024 is expected to attract hundreds of international visitors from 40 countries and territories, creating more than 9,500 business appointments to provide opportunities for direct exchange and contact between international and Vietnamese tourism businesses in the form of B2B.
Speaking at the Press Conference, Mr. Duong Tri Dung - General Director of CIS Vietnam Advertising and Exhibition Joint Stock Company, the organizer of ITE HCMC 2024, said that the Organizing Committee has invited 227 booths, reaching 56.5% of the target of 400 booths. Of which, 10 international tourism promotion agencies; 2 airlines, Vietnam Airlines and Viettravel Airlines; 35 provincial and municipal management agencies; leading Vietnamese enterprises such as Saigontourist, BenThanh Tourist, Vietravel ... have also registered to attend.
According to Mr. Le Quoc Vinh - Chairman of the Board of Directors of Le Bros, in charge of communications for ITE HCMC 2024, the communication strategy and solutions include: international communication campaigns to widely impact international tourists and key markets, while contributing breakthrough communication solutions to promote information and beautiful images of Ho Chi Minh City tourism.
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