Yeast Era Joint Stock Company is confident that it is one of three factories in the world capable of producing protein from probiotics. With breakthrough technology, Yera Protein is a nutritional product created from probiotics and exclusive processes to create pure protein, without additives or toxic chemicals. According to Yeast Era, the technology of recycling up to 99% of water in the production process helps reduce costs and protect the environment, minimizing CO2 and methane - two gases that cause climate change.
Yeast Era made an impression on Shark Tank season 7 when 4 out of 5 Sharks offered to invest in the project. Initially, Yeast Era only called for 5 billion VND in capital, but given the outstanding potential of the product and the company's strategic vision, the Sharks offered to invest up to 15 billion VND.
According to a representative of Yeast Era, this startup not only focuses on the domestic market with the goal of replacing 10% of meat and milk (equivalent to 2.1 billion USD/year) but also expands internationally.
Ms. Le Thanh Hoai Phuong - Founder and Director of Yeast Era - revealed at Shark Tank that the company has gradually penetrated markets such as Indonesia, India, the Middle East, Europe, and North America. Yeast Era's products are positioned as high-end biological products with affordable prices compared to international competitors.
According to Yeast Era, Yera Protein not only offers technological benefits but also has the potential to help improve users' health. With beta-glucan from probiotics, the product helps improve cardiovascular health. Polydextrose - another ingredient - aids digestion and reduces the risk of constipation.
Yeast Era currently aims to become one of the leading companies in the field of biological protein production, providing safe, effective and sustainable nutritional solutions.
The success in raising capital from Shark Tank with 15 billion VND from investors has affirmed the potential and attraction of the company. Yeast Era commits to continue investing in research and development of new technology, expanding production scale and promoting international cooperation to affirm its position in the global market.
With an international expansion strategy and investment in technology, Yeast Era aims to become a shining star in the field of biotechnology, contributing to improving human health and protecting the environment.
Contact information: https://yeastera.com/
Ngoc Minh
Source: https://vietnamnet.vn/startup-protein-tu-men-vi-sinh-gay-an-tuong-o-shark-tank-mua-7-2318369.html
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