Consumers are excited to "Collect cartons, spread green living" with TH true MILK

"As we ourselves need to heal, so does the environment."

Every Sunday evening, Ms. Pham Hieu Ngan - 25 years old, in Cau Giay, Hanoi, hangs on her motorbike more than 20 milk cartons that have been cleaned, dried and neatly folded. This is the number of milk cartons that her family has thrown away in the past week. She does this so that on Monday at work, she can take advantage of her lunch break to bring them to TH true mart No. 6 Trang Tien (Hoan Kiem, Hanoi), 300m from the office, to participate in the program "Collect cartons, spread green living" implemented by TH Group.

"I have responded and accompanied TH "Collect cartons, spread green living" for more than 3 years. Now, keeping the milk cartons, cleaning them and bringing them to TH true mart to submit, then scanning the code to win prizes has become a habit as well as a joy for me personally."

Ms. Hieu Ngan was instructed by the staff to scan the prize code when coming to TH true mart to participate in the program "Collecting boxes, spreading green living 2024"

On the occasion of the recent April 30 - May 1 holiday, she and a group of friends organized a picnic in the suburbs and witnessed trash being thrown away haphazardly, causing pollution and ruining the beautiful natural landscape. Most of the trash was disposable items such as cups, bowls, chopsticks, spoons, bags or bottles made from paper or plastic.

"At that time, I suggested to my friends to try a zero-littering trip. We proactively sorted and folded all of the group's trash, put it in a large box to bring back to Hanoi instead of throwing it away at the campsite. All the milk cartons were brought to TH true mart to participate in the program "Collect cartons, spread green living" with TH true MILK".

After that "no littering" trip, Hieu Ngan's four friends, who had never cared about recycling, completely changed. Now, they all agree to collect and recycle boxes, limiting littering every day. Like Hieu Ngan's friends, many young people in the GenZ age group have now learned and realized the harmful effects of plastic waste on the environment.

Khue Anh, 25 years old in Cau Giay, Hanoi, determined: "If people need to be healed, so does the environment. Currently, we have practiced waste classification, throwing inorganic and organic waste in the right places. Batteries are stored separately. Favorite milk cartons after being used up will be cleaned and collected at a designated place for them. Each person just needs to consistently practice such small actions to promote recycling, and waste will become useful for life."

The canvas bag (which can be used many times, instead of disposable plastic bags) that TH Group gave to customers when participating in the program "Collecting boxes, spreading green living" has become Khue Anh's favorite item.

After 3 months of bringing milk cartons to the TH true mart system, Khue Anh received a cloth bag from the program "Collect cartons, spread green living". The young girl shared her joy when her small action was recognized and wished: "If more and more organizations and businesses implement a sustainable carton collection model like TH Group, it would be so convenient for those who love the environment!".

Efforts for a green - clean - beautiful Vietnam

In order to spread green lifestyle in the community and raise awareness of environmental protection, the time of collecting cartons at TH true mart continuously increases and lasts longer every year.

2022 - the campaign will be implemented for 2 months. In 2023, the program implementation time will increase to 6 months. In 2024, TH Group will organize a 11-month carton collection program, spreading the spirit of "green living" more strongly, contributing to the implementation of extended producer responsibility (EPR).

The special feature of "Collect cartons, spread green living 2024" is that for each kilogram of milk cartons that customers bring to the collection point, TH will contribute 100,000 VND to the coral reef conservation project at Cat Ba National Park (NP). The total budget that TH Group plans to contribute to the project is about 300 million VND in 2024. Thanks to that, many sustainable conservation measures such as: monitoring the marine ecosystem; deploying coral nurseries to help restore degraded coral reefs; establishing a buoy system to protect coral reefs... are being effectively implemented by Cat Ba NP and TH Group.

Sharing the viewpoint of implementing environmental protection and biodiversity conservation activities of TH Group, Ms. Hoang Thi Thanh Thuy - Director of Sustainable Development said: "From the very first day of establishment, TH Group has oriented towards sustainable development with the motto "Cherish Mother Nature". We pursue the aspiration of a green - clean - beautiful Vietnam and strive to promote the circular economic model. In TH's sustainable development strategy and policy, the environment is always an important pillar".

More and more young people "choose green living, choose sustainable development" with TH Group

As a result, in 2023, the milk carton collection program at the TH true mart system collected more than 300,000 cartons, equivalent to 1.9 tons of paper waste. Thanks to the enthusiastic response of tens of thousands of customers of all ages, the collection results in 2023 increased by 72% compared to 2022.

Mr. Nguyen Van Thiu, Director of Cat Ba National Park, shared about the clear impact that TH Group's sustainable development activities have brought to biodiversity conservation and development: "Through the "Can Collection" program implemented by TH Group, green lifestyle and environmental protection awareness have been strongly and clearly spread to the community. TH has supported valuable funding as well as accompanied us very effectively in the management and protection of the endemic coral reef ecosystem of the Park in particular and of the Gulf of Tonkin in general. Hopefully, the program will continue to spread strongly in the future."

Source: https://danviet.vn/nguoi-tieu-dung-hao-hung-thu-gom-vo-hop-lan-toa-song-xanh-cung-th-true-milk-20240521105811952.htm