Customers lined up to buy cakes until midnight.
Just a few minutes after opening, the coin bakery of Ms. Vu Thi Hien (35 years old, living in District 4, Ho Chi Minh City) was already bustling with customers lining up to buy. Even though she only slept for 4 hours the whole night because she sold cakes until past midnight, Ms. Hien was still smiling and happy because the number of customers was increasing day by day.
Diners line up to enjoy the popular cheese coin cake (Photo: Nguyen Vy).
Ms. Hien said that the bakery used to open in the afternoon, after 1pm, but now it has been pushed to 9am because many customers from Hoc Mon, Binh Chanh, and Nha Be districts have been waiting in large numbers since before it opened.
According to the owner of the mobile bakery, she has to wake up at 4:30 a.m. to stir the dough for the new day. On many days, when customers order 50-100 cakes in advance, she has to wake up earlier to prepare the ingredients.
Mother of 3 sells "hot trend" coin cakes, earning 40 million VND/day
Ms. Hien said that coin cakes are a trend from Korea, recently appeared in Ho Chi Minh City, and are currently very popular with young people. Each cake is about 10cm in diameter, shaped like a 10 won Korean coin. The outer shell of the cake is crispy, the inside is a thick layer of cheese, when eaten hot, it can be pulled into eye-catching strings.
To diversify the flavors, Ms. Hien's coin cakes also have salted egg yolk, melted cheese and shredded cheese fillings.
The coin cake is 10cm in diameter and has 3 types of fillings: shredded cheese, melted cheese and salted egg cheese (Photo: Nguyen Vy).
Every day, Ms. Hien sells 2,000 cakes, continuously pouring 50kg of flour, 1,000 eggs, 30kg of shredded cheese, not to mention other ingredients.
With the wheelbarrow, the mother of three can earn more than 40 million VND in revenue each day.
"Even when it rains, there are still customers wearing raincoats who come and line up in long lines, sometimes filling the sidewalks and spilling onto the streets. At first, I only planned to sell until the evening, but customers kept coming in groups. One day, the shop had to stay open until midnight because customers from far away had to wait for a long time. It would be a pity to close the shop and stop working, so I had to continue stirring the dough to sell," said Ms. Hien.
From a tray of 4 cakes for each baking, Ms. Hien had to add 2 more trays to reduce the waiting time of customers. Thanks to that, every 5 minutes, the machine produces 12 hot cakes. Customers who come to line up, accordingly, often have to wait for about 30 minutes or more.
"I've been here many times, always seeing customers waiting in long lines so I'm quite hesitant to buy. But looking at the pictures makes me crave it so much, today I decided to buy some cake, very satisfied. The cake here costs 25,000 VND, quite cheap compared to other places and the cheese is also very fragrant", Phuong Nhi (living in District 4, HCMC) shared.
Ms. Hien had to invest in 3 baking trays at the same time to have enough capacity to serve a large number of customers (Photo: Nguyen Vy).
Success through... gratitude
Opening for sale for less than a month, the owner of the coin cake shop never thought she would receive so much support.
"At first, I just planned to sell more cakes, but after a week, I didn't expect so many people to come. I'm really grateful to the young people for their support," Hien confided.
In addition to the coin cart, this mother of three is also the owner of a famous Turkish bread and smoothie and beverage shop in District 4. Ms. Hien shared that to achieve the success she has today, she had to make many sacrifices.
Working hard day and night, Ms. Hien hopes to have enough money to raise her children to be good people (Photo: Nguyen Vy).
"I only sleep 4 hours a day. I am the owner of the shop but I do everything myself because I am not confident that the quality of the cakes will not be up to standard when they reach the customers. I also do not have time for my children.
During holidays, while the neighbors' children are taken out by their parents, my children are at a disadvantage because my husband and I don't have time, the kids just stay home studying. I try to encourage my children, "Mom is still young, take advantage of working to earn money" and luckily they are very understanding," the 8X mother confided.
Ms. Hien is from Thai Binh, growing up in a poor farming family. Having gone through a difficult life since her school years, Ms. Hien has never forgotten the days of going to school in the morning and riding her bike to help her parents carry rice in the afternoon.
Recalling that time, Ms. Hien was moved to tears because of the hardship, but she considered it happiness because she was able to help her family.
Growing up, Ms. Hien went to Ho Chi Minh City to study and graduated with a degree in Accounting in 2009. Because she loved freedom and was passionate about business, a few years later she opened her own printing shop, then a bun cha and pho shop, and finally a banh mi and smoothie cart from 2018 until now.
The young mother of three believes that as long as she is young, she will continue to work. Growing up in a poor and difficult family, her will is even stronger (Photo: Nguyen Vy).
During that time, she got married and had 3 children but had no time to rest.
She always reminds herself: "Difficulties are challenges and opportunities. If you fall before challenges, it means you miss your opportunity. Starting a business requires not only perseverance and patience, but also a sense of gratitude."
Many days, having to work hard alone until midnight, then struggling to get up before dawn, Ms. Hien could not avoid feeling sorry for herself and shedding tears. However, the young mother's will to start a business never disappeared.
"I am hardworking, always on the go and have a knack for business, so I have created many dishes for my small restaurant, and everyone supports me. Seeing customers like my dishes makes me happy," the mother of three excitedly said.
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