The 2022 and 2023 events organized by Saigon Tourist Group had more than 80,000 visitors attending the festival, and were honored to be voted by the World Culinary Awards as "Asia's Best Culinary Festival 2022", "Asia's Best Culinary Festival 2023 " and especially for the first time, a representative of the Vietnamese culinary festival received the award "World's Best Culinary Festival 2023" awarded in Dubai, United Arab Emirates in October 2023.
"In addition to the goal of stimulating domestic tourism, diversifying Ho Chi Minh City tourism products and promoting Vietnamese culinary culture , the Saigontourist Group Food and Culture Festival is also oriented to become an international event, as this event has quickly affirmed itself through prestigious international awards. In its third return to the public, the festival will have many interactive activities for visitors, such as participating in voting for the most favorite delicacies at the festival, learning to make traditional cakes with artisans, there will be traditional art performances in the form of interactive performances with visitors and many other attractive activities" , Mr. Pham Huy Binh - Chairman of Saigontourist Group, Head of the Steering Committee of the event program - shared.
In its return with a larger scale and more impressive in both content and form, the Saigontourist Group 2024 Food and Drink Culture Festival continues to be a place where the culinary quintessence of the three regions converges, performed and served by representatives of famous culinary brands from hotels, resorts, and 4-5 star restaurants belonging to Saigontourist Group in Ho Chi Minh City and other localities. The festival also integrates many unique activities such as art performances, cultural exchanges, folk games, and reenactments of traditional craft villages. This will be an unmissable culinary cultural meeting place for domestic and foreign tourists and overseas Vietnamese from all over the world.
At the Saigontourist Group 2024 Food and Drink Culture Festival, experienced chefs from more than 40 member units of the Saigontourist Group system will introduce to the public more than 400 regional dishes and drinks at more than 40 food booths arranged in 3 regions: North, Central, South. In addition, the event also has the participation of culinary brands from Ben Tre, Tay Ninh provinces, Saigontourist Group's partners such as Vietnam Airlines, Saigon Trading Group (Satra)... Regarding the scale of this year's festival, the Organizing Committee said it can serve more than 12,000 guests at the same time.
Diners will enjoy dishes prepared by chefs from 5-star hotels such as Caravelle Saigon, New World Saigon, Rex Saigon, Majestic Saigon, Grand Saigon; luxury hotels Continental Saigon, De Nhat, Kim Do, Oscar, Thien Hong, Dong Khanh, Binh Quoi Tourist Village, Saigon - Can Gio Eco-tourism Area, or luxury hotels and resorts of Saigontourist Group in provinces and cities such as Saigon - Ha Long, Majestic Mong Cai, Saigon - Phu Tho, Saigon - Kim Lien, Saigon - Quang Binh, Saigon - Dong Ha, Saigontourane, Saigon - Phu Quoc, Saigon - Rach Gia, Saigon - Vinh Long, Saigon - Da Lat, Saigon - Mui Ne, Saigon - Morin, Saigon - Ninh Chu, Saigon - Phu Yen, Saigon - Ban Me, Saigon - Con Dao...
Meanwhile, representatives of Tay Ninh province will introduce local specialties, such as Tay Ninh beef and Tay Ninh rice paper and salt. Ben Tre will bring to the festival delicious specialties of the coconut land. Vietnam Airlines will serve airline meals. Satra will serve quick-cooked dishes. In particular, to meet the needs of diners from last year's event, this year's festival continues to serve filter coffee, a unique coffee-drinking style of the old Saigon people, by Binh Quoi Tourist Village. In addition to using food and drinks on the spot, guests can bring them home to use or give to relatives and friends.
Serving the entertainment needs and traditional cultural experiences for visitors, the Saigontourist Group 2024 Food and Culture Festival continues to organize many unique activities such as art performances, cultural exchanges, folk games, and reenactments of traditional craft villages. Quan ho performances, bai choi singing, Hue singing, hat boi, don ca tai tu, Tay Ninh Chhay-dam drum dance - a national intangible cultural heritage... will have interactive performances with visitors, making the festival space more bustling and diverse in regional cultures.
Joining the festive atmosphere are folk games that evoke memories of childhood. Guests with families and children will surely be extremely excited when participating in games such as blindfolded pig beating, fish fighting, coconut leaf tying, ball dropping, ball throwing, dart throwing, bottle ring throwing, coin throwing. Adults can participate in bingo, chess, gourd shaking, etc. This year's festival will arrange seven traditional craft villages, typically making vermicelli, folk cakes, bamboo weaving, conical hat weaving, sedge mat weaving, pottery making, etc.
The Saigontourist Group Food and Culture Festival 2024 will be open from 4:00 p.m. to 10:00 p.m. every day for four consecutive days: March 28, 29, 30, and 31, 2024. To participate in the festival, visitors will buy entrance tickets with coupons attached to use the service, with the total ticket price remaining the same as previous times at VND 200,000/adult, accompanying children will be free. The organizers apply an attractive promotion, 10% discount for visitors who buy tickets before 5:00 p.m. on March 26, 2024. For more information, contact the hotline: 0901 889 709 - 0868 769 064.
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