Lao Cai is a land with a rich history and culture with many famous landmarks such as Thuong Temple, Lao Cai International Border Gate, Lung Po Flagpole, Coc Leu Market, Cat Cat Village, Bac Waterfall, Ham Rong Mountain, Fansipan Peak, Hoang A Tuong Palace (Bac Ha) and the Mong, Dao, Tay ethnic villages with rich identities. The installation of NFC boards helps preserve and convey information vividly, helping visitors understand more deeply about local history and culture, contributing to spreading the cultural values of Lao Cai to a large number of domestic and foreign tourists.
Initially in Lao Cai, the project “Love Vietnam” was implemented at 3 famous tourist destinations including: Sa Pa town stadium area, Kim Tan Square (Lao Cai city), and Lung Po flagpole - where the Red River flows into Vietnam (Bat Xat district).
When experiencing this project, visitors only need to place their smartphone with internet signal close to the NFC chip board according to the instructions, the screen will automatically display a link to the website "Love Vietnam". The serial number of the destination that the visitor has checked in will appear and visitors can upload their own photos and messages. Visitors can also review the places they have been to as well as information at those destinations.
The project is deployed to provinces and cities across the country towards the 50th anniversary of the Liberation of the South and National Reunification Day (April 30, 1975 - April 30, 2025).
While traveling with her family to Sa Pa National Tourist Area, Ms. Nguyen Thi Lan, from Thanh Hoa province, was very excited about the attractive check-in point located right in the tennis court area, next to the famous Stone Church of Sa Pa. She said that although she had traveled to many places, this was the first time she had checked in in such an interesting way. Instead of just taking photos at the check-in point, she experienced a completely new way of checking in; at the same time, she could know how many people she was checking in here, and share that moment with everyone.
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Foreign tourists enjoy checking in at Sa Pa. |
Ms. Chey Kanmitha, a tourist from Cambodia, shared: “When checking in here, my group members and I also learned more information about the location where we were standing, as well as the tourist information displayed through the link; at the same time, I was very impressed with the feature of being able to post photos of our experiences, and write my feelings when accessing the website for the program.”
Although Lao Cai is a province with great tourism potential, welcoming millions of tourists every year to visit tourist attractions in the area; however, this is the first time Lao Cai province has a modern, new check-in point, attracting a large number of people and tourists to visit and experience.
The program “Love Vietnam” when implemented in Lao Cai is not simply a technology application but also has the meaning of preserving culture, developing sustainable tourism and promoting the local economy. This is an important step in building Lao Cai into a smart, modern tourist destination while still preserving its traditional beauty and unique identity.
Talking to Nhan Dan Newspaper reporter, comrade Nguyen Thi Hai Anh, Provincial Party Committee member, Director of Lao Cai Department of Culture, Sports and Tourism emphasized: “In my opinion, the program “Love Vietnam” in Lao Cai has brought many practical and positive meanings, which are: Contributing to preserving and spreading cultural and historical values, enhancing smart tourism experiences in the highlands because Lao Cai is one of the top destinations of Vietnam tourism, especially Sa Pa, which attracts millions of visitors every year. Thanks to the NFC chip board, visitors can quickly find information with just one touch of the phone, making the journey of discovery more convenient and attractive.
The program promotes the combination of technology and culture. By integrating digital platforms into the program, Lao Cai can promote its tourism image to international friends more effectively, helping the locality attract more and more domestic and foreign tourists.
On the other hand, instead of using leaflets, paper or metal signs that are easily degraded, NFC signs help reduce waste and protect the natural environment of Lao Cai. Especially, in the context of increasingly focused sustainable tourism, the application of technology not only helps preserve heritage but also preserves natural landscapes, limiting negative impacts from humans.
By improving the quality of tourism and the visitor experience, the program indirectly promotes the development of the tourism industry, creating more business opportunities for the local community. When destinations are promoted with modern technology, the number of visitors can increase, leading to the development of accommodation, food, and shopping services, thereby improving people's lives.
Director of Lao Cai Department of Culture, Sports and Tourism Nguyen Thi Hai Anh also hopes that the program will continue to be expanded and developed with destinations installed with NFC chip panels such as: Lao Cai International Border Gate, Thuong Temple, Fansipan peak, Hoang A Tuong Palace, ... so that each historical site, each cultural mark can be preserved and accessed in a more modern and convenient way, helping Lao Cai become a more attractive destination in the eyes of domestic and foreign tourists...
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