Not flowers, electric cars are the factor that brings the first impression

A recent survey conducted by Ford Motor Company and global research firm Escalent found that the majority of drivers are considering buying an electric vehicle, with hybrid technology being the most popular. The survey was conducted with 1,470 respondents from a number of countries including Australia, Saudi Arabia, the Philippines, New Zealand, South Africa, South Korea, Thailand, the UAE and Vietnam. “We conducted the research to get a holistic view of their views on electric vehicles: what appeals to them, what worries them, and what might encourage or discourage them from buying an electric vehicle,” said Kay Hart, president of Ford International Markets. The research also found that people in many countries are very interested in electric vehicles and support their use by businesses. However, concerns about charging infrastructure and battery life remain. Here are some key trends from the study: Familiarity with electric vehicles: Two-thirds of respondents rated electric vehicles as “fun to drive,” “cool,” “sporty,” and even “easy to own.” A similar number said their views of electric vehicles have become more positive over the past 12 months, with environmental benefits being a major reason. Nearly 50% of respondents have been in an electric vehicle, with 35% having taken a test drive.

Ford Ranger is about to have a PHEV plug-in hybrid engine

Preferred electric vehicle type: In all markets surveyed except Thailand, hybrid vehicles (HEVs) were the top choice “if cost is taken into account,” followed by plug-in hybrid vehicles (PHEVs) and then battery electric vehicles (BEVs). First impressions: A majority of respondents said they would be more likely to date someone who drove an electric vehicle. More than three-quarters of respondents in South Africa, Thailand, the Philippines, Vietnam and the UAE said they would choose an electric vehicle over an internal combustion engine vehicle to make a good first impression. This compares to 57% of Australians and 48% of New Zealanders. Positive sentiments: More than half of respondents described electric vehicle owners as environmentally conscious, forward-thinking and tech-savvy. 61% said they would buy an electric vehicle. Electric vehicles in everyday life: Most respondents agreed that they would be more likely to use an electric vehicle for deliveries or service, and they also preferred to use it for daily commuting. Electricity costs: While most respondents agreed that electric vehicles save money by not having to pay for fuel, Australia bucks this trend. 60% of Australians believe that charging an electric vehicle at home would result in higher electricity bills, equivalent to the cost of filling up with petrol for an internal combustion engine vehicle. Charging stations: The majority of respondents chose service stations as the most ideal place to use public charging services, followed by shopping centres and office buildings. Infrastructure: Many respondents did not have information about public charging stations near where they live. 45% of South African respondents said they were unaware of any charging stations within 20km of their home, while shopping centres were rated as the most suitable locations for charging stations. Operational needs: Petrol and diesel vehicles are still preferred for extreme conditions, towing and off-roading. However, most respondents said they would be more likely to buy an electric vehicle if the vehicle had better towing and off-road capabilities. Some were also concerned that electric vehicles could not carry as much luggage or cargo as their internal combustion engine counterparts. Barriers to purchase: More than three-quarters of respondents believe that electric vehicles are as safe as internal combustion engine vehicles in a crash. However, more than a quarter are concerned that electric vehicles do not perform well in extreme temperatures, which can cause charging stations to malfunction. They said they are more likely to buy electric vehicles as vehicle range improves, long-term maintenance costs decrease, and charging infrastructure develops. Battery life is also a major concern. “As we launch more electrified vehicles in more markets, this research helps us understand and address consumer concerns,” Hart said. “From the Mach-E, Escape PHEV and E-Transit, to the upcoming Ranger PHEV, Ford offers a diverse range of electric vehicles to meet different needs for performance, family-friendliness and towing.”

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