Participating in the program, the Italian Trade Office in Vietnam will introduce the exhibition area of 16 leading enterprises in the food industry from Italy, bringing great trade opportunities to the domestic business community.
During the 3-day exhibition, Italian businesses will display and introduce to visitors products such as: pasta, noodles, snacks, cheese and specialties from cow's milk, goat's milk; roasted and ground coffee, coffee capsules; breads, biscuits, cakes, croissants; vinegars, jams, pate, ham, ice cream, wine; oils such as olive oil, sunflower oil, soybean oil, grape seed oil; sauces, beans and canned tomatoes; truffles, ...
Visitors will be able to explore and experience the quintessential, attractive and nutritious “Italian Flavor”, thereby seeking cooperation opportunities with Italian businesses in the food industry.
Discover “Taste of Italy” at Food & Hotel Vietnam 2024 (Source: ITA)
Mr. Fabio De Cillis - Director of the Italian Trade Agency in Vietnam (ITA) said that with a population of over 100 million people, along with a combination of higher income and growing consumer demand, Vietnam is certainly an attractive market for Italian F&B exporters to be present and take advantage of lower tariffs thanks to the EU-Vietnam Free Trade Agreement (EVFTA).
The development of high-end retail chains and European-style restaurants also contributes to the increased demand for Western cuisine. Through Food & Hotel Vietnam 2024, a very popular exhibition in the country, we can introduce high-quality Italian products at reasonable prices to professionals and locals.
Mr. Fabio De Cillis - Director of the Italian Trade Agency in Vietnam (ITA) was interviewed at the exhibition.
According to Mr. Fabio De Cillis, the Italian Trade Office hopes that Italian exhibitors can find suitable importers and distributors at this exhibition. For businesses that already have distributors, they can strengthen their cooperative relationships with current partners through meetings at the Exhibition.
Besides, this is also a good opportunity for Vietnamese companies to learn more about Italian food and cuisine.
In 2023, the Italian Trade Agency organized many trade promotion activities related to the F&B sector, such as the Chianti wine event, the Italian Gastronomy Week at MM Mega Market, to promote the Italian culinary heritage by celebrating high-quality products and authentic traditions, as well as enhancing the role of the Mediterranean diet as a tool to promote a healthy lifestyle.
For 2024, Food & Hotel Vietnam 2024 will be the first promotional activity of the Italian Trade Agency in this field.
Vietnam and Italy officially established diplomatic relations on March 23, 1973. Over the past half century, on the basis of a solid friendship, Vietnam and Italy have increasingly become important partners in all fields, cooperating closely both bilaterally and multilaterally. Vietnam is currently Italy's largest trading partner in ASEAN and Italy is Vietnam's fourth largest EU partner.
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