Air conditioner market launches before hot season

Summer is not here yet but many electronics supermarkets have prepared air conditioners to bring to the market with a variety of designs and prices.

Mr. Tuan Anh, an employee at the refrigeration counter at an electronics supermarket on Pham Van Dong Street (Hanoi) said: Although it is not yet summer, we have prepared a source of air conditioners to bring to the market. To meet the market demand of the summer of 2025, manufacturers have made many improvements in technology and air conditioner models, focusing on technologies that help save fuel and are environmentally friendly. At the same time, the price policy has also been focused on to reach many customer groups, ranging from 5-8 million VND and from 10-20 million VND, or from 20 million and up depending on the brand and segment.

The Vietnamese air conditioner market always records high growth rates every year, often over double digits, with the participation of dozens of domestic and foreign brands such as Daikin, Aqua, Toshiba, Nagakawa, Casper, Samsung, Xiaomi, Panasonic, Reetech, Funiki...

The Vietnamese air conditioner market always records high growth rates every year, often over double digits. Illustrative photo

Many independent reports from market research firms show that in the refrigeration industry in Vietnam, the air conditioner segment is witnessing strong growth. A recent report from TechSci Research showed that the Vietnamese air conditioner market will reach 1.02 billion USD in 2024 and is expected to reach 2.89 billion USD in 2030, with a compound annual growth rate (CAGR) of about 7.98%.

Previously, the Japan Refrigeration and Air Conditioning Industry Association in its research also commented on the market size with Vietnam being the 5th largest market in Asia for air conditioner consumption.

The 2025 hot season has not yet arrived, but companies have focused on bringing to the market many air conditioner models with modern technology and applications. For example, Funiki has new energy-saving Inverter air conditioner models with prices at electronics supermarkets being deeply discounted from 5-15 million VND/unit depending on capacity and type of 1 or 2-way hot-cold. Or Reetech air conditioners have also launched many models in the mid-range segment with prices at electronics supermarkets such as Nguyen Kim, MediaMart, Thien Phu... with average prices from 5-7 million VND; 8-12 million VND.

Daikin Vietnam has just launched a new line of air conditioners with a humidity control feature (Humi Comfort), allowing users to control the humidity in the air at a target level of 65% while maintaining the set temperature. This is the humidity level that Vietnamese users feel comfortable and pleasant, ensuring even when staying in an air-conditioned environment for a long time.

Mr. Ryosuke Yoshida, Head of Marketing Communications at Daikin Vietnam shared: “The Humi Comfort feature is fine-tuned to control humidity at 65%, consistent with the ideal humidity level of 60-70% according to the survey and National Standards on Ventilation and Air Conditioning TCVN 5687:2024. In addition, major improvements in features such as outstanding power saving, smooth operation, flexible remote control, or unique design with delicate curves... all help bring a comprehensive air experience and solution to users.

Daikin's new product line in 2025 has been comprehensively upgraded with many remarkable improvements but still maintains its strengths in terms of power saving and smooth operation. In terms of power saving, all new product lines possess the top CSPF energy efficiency index in the market and achieve 5 stars according to the latest TCVN 7830:2021 standard of the Ministry of Industry and Trade. In particular, Quatest 3's experiment also recorded that two air conditioner products FTKF25ZVMV/ ATKF25ZVMV and FTKB25ZVMV/ ATKF25ZVMV have the ability to consume only 0.82kWh of electricity when used continuously for 8 hours. It is known that thanks to the process of optimizing energy efficiency, Daikin Vietnam has been recognized by the Ministry of Industry and Trade and awarded the "Highest Energy Efficiency Air Conditioner Brand" for 5 consecutive years.

The domestic air conditioner market is estimated to consume around 2 million products per year. Mr. Tuan Anh, an employee at an electronics supermarket on Pham Van Dong Street (Hanoi) said that with the current changes in weather, it is forecasted that in 2025, sales of this air conditioner product at electronics supermarkets will increase by 25-40% compared to 2024, depending on the type and brand.

Source: https://congthuong.vn/thi-truong-dieu-hoa-bung-hang-truoc-mua-nong-378117.html