Recently, Vietnamese spring rolls have unexpectedly become an attractive culinary trend in Malaysia, sought after by many young people and local diners.

Just by typing the keyword “Vietnam Roll” on the social networking platform TikTok, viewers can see a series of videos of Vietnamese roll experiences in Malaysia posted by young people in this country, attracting from several hundred thousand to several million views.

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A series of videos about Vietnamese spring rolls sold in Malaysia has attracted millions of views on TikTok. Screenshot

According to the reporter's research, there are currently a number of businesses selling Vietnamese spring rolls in Malaysia. Among them, a street stall in Pahang state, more than 250km from the capital Kuala Lumpur, attracts a lot of customers.

Even many young people working in the field of content creation come here to film experience videos and receive a "huge" amount of interaction.

Sharing with VietNamNet reporter, Ms. Syahirah Husna (living in Kuantan) - owner of a Vietnamese spring roll stall that is causing a "fever" in Malaysia said that in 2023, through social networks, she learned about this dish.

Finding Vietnamese spring rolls attractive from ingredients to appearance, she discussed with her husband, Hamizan Rosdi, to bring this dish to Malaysia.

They decided to learn how to make Vietnamese spring rolls through online tutorial videos, then opened a small street stall to sell to locals.

Ms. Syahirah Husna and her husband, Mr. Hamizan Rosdi, have been selling Vietnamese spring rolls in Pahang, Malaysia since December 2023.

Both were surprised because the spring rolls attracted a lot of customers right from the first days of opening.

When Ms. Syahirah Husna posted a video of her spring roll stall on social media, more and more customers became aware of this dish and it gradually became a food trend that young Malaysians enthusiastically responded to.

The restaurant owner said that the reason Vietnamese spring rolls are loved by Malaysians is because this is a refreshing, healthy dish that everyone can enjoy.

“Vietnamese spring rolls are highly appreciated for their beautiful appearance and the balance between the nutritional ingredients from vermicelli, meat, shrimp, etc. and green vegetables. Therefore, diners who eat this dish feel light and do not feel bored,” she said.

According to this woman, Vietnamese spring rolls usually have two main ingredients: shrimp and boiled meat. When sold in Malaysia, she and her husband add some ingredients to suit the taste and preferences of the locals.

Beautiful appearance and diverse ingredients make Vietnamese spring rolls loved by many Malaysians.

Currently, Ms. Syahirah Husna and her husband sell up to 12 types of spring rolls such as beef, chicken, shrimp, crab sticks, sausage, salmon, smoked duck, etc. Each roll is tightly rolled, with full noodles, meat and vegetables.

She uses a popular rice paper that comes from Thailand.

The owner also serves two types of Thai-style dipping sauces, green and red, for diners to eat with their spring rolls. The red dipping sauce is made from chili, coriander and spices. The green dipping sauce uses mayonnaise, coriander, fish sauce, etc.

“The green sauce is more popular with customers because it is spicy and fatty,” said Ms. Syahirah Husna.

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Ms. Syahirah Husna is busy selling Vietnamese spring rolls.

Each serving of 4 spring rolls is currently sold by Ms. Syahirah Husna for 13 Ringgit (about 75,000 VND).

According to the sharing, on average, each day, the couple sells about 1,000 spring rolls. At peak times, they served 1,700 rolls in just 2 hours.

Counter open from 5:30 pm to 6:45 pm, closed every Thursday.

Ms. Syahirah Husna shared that she felt very happy to have the opportunity to spread a unique Vietnamese dish to Malaysia.

Although the place where she does business has many stalls serving different dishes, her and her husband's Vietnamese spring rolls are still popular and sought after by diners.

“We have never been to Vietnam but hope to visit your wonderful country one day soon,” Ms. Syahirah Husna told reporters.

Photo: @hsbrandss

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