In 2023, the image of Vietnamese tourism will be enhanced, positioned more clearly on the world map, and competitiveness will continue to improve.
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| In the last months of the year, many localities announced that they had 'finished' early in their goal of welcoming tourists. Image of 'dinosaur spine' in Binh Lieu, Quang Ninh. (Photo: Hung Trang) |
Reap impressive results
According to data from the National Tourism Administration, this year, the total number of international tourists to Vietnam is estimated at 12.5 million, far exceeding the target set at the beginning of the year of 8 million and reaching the adjusted target in October of 12.5-13 million.
The number of domestic tourists is estimated at 108 million, exceeding the plan at the beginning of the year by 5.8%. Total tourism revenue is estimated at VND672,000 billion, exceeding the plan by 3.38% and equal to 93% compared to 2019 (before the Covid-19 outbreak).
In the last months of the year, many localities have announced that they have "finished" their target of welcoming tourists early. For example, Lao Cai, in the first 10 months, welcomed 6.5 million visitors, equal to 108% of the yearly plan, up 66% compared to the same period in 2022.
Also during this time, Sa Pa entered the top 50 most beautiful small towns in the world voted by an American magazine and has always been the leading locality in tourism growth in the Northern mountainous region as well as the extended 8 Northwestern provinces.
Before the end of the year, Quang Ninh - one of the leading tourist destinations in the Northern region - also achieved the target of welcoming 15 million visitors, including over 2 million international visitors. The growth rate exceeded 2022 by about 43% and brought in more than 32,000 billion VND in revenue to the budget.
Similarly, in 2023, Da Nang welcomed 7.39 million visitors even though the number has not been "closed", doubling compared to 2022 and reaching 92% compared to 2019.
Thua Thien Hue also recorded a very good recovery and growth, with the total number of visitors to this locality reaching 2.1 million people, an increase of 12% compared to 2022. In particular, tourism revenue is estimated at 4,585 billion VND, an increase of 186.6% over the same period.
Deputy Director of the Vietnam National Administration of Tourism Pham Van Thuy commented that the image of Vietnamese tourism has been enhanced and positioned more clearly on the world map this year. The competitiveness of Vietnamese tourism continues to improve.
"At the 2023 World Travel Awards, Vietnam was honored as the Leading Heritage Destination. Many Vietnamese cities and businesses received awards in many other prestigious categories," Mr. Thuy emphasized.
"Decoding" the reasons why Vietnam tourism has achieved impressive results, Vietnam Report Joint Stock Company said that the open visa policy is one of the reasons why the number of foreign visitors to Vietnam has continuously increased in the past 3 months.
The domestic tourism market is also showing no signs of slowing down, with revenue from accommodation and food services in the past 11 months estimated at VND616 trillion. Revenue from tourism and travel is estimated at VND34 trillion, up 50.5% over the same period last year.
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| Sa Pa is in the top 50 most beautiful small towns in the world voted by an American magazine. (Source: Traveloka) |
Expectations that tourism will continue to grow
In addition to the achievements, the National Tourism Administration also recognized that in the past year, there were still certain difficulties for the industry. Specifically, there are still some limitations in management regarding legal documents regulating the industry; the mechanism to attract investment in developing high-quality tourism infrastructure has not received attention; tourism promotion and advertising work is still limited...
The Vietnam National Administration of Tourism said that in the coming time, the Administration will focus on effectively implementing 7 key task groups in Resolution No. 82/NQ-CP of the Government on promoting rapid and sustainable tourism recovery and development.
At the same time, the Department will carry out comprehensive and effective linkages. In particular, promoting the guiding role of national tourism agencies, the leading and guiding role of major tourism centers (Hanoi, Da Nang, Ho Chi Minh City, Can Tho, Quang Ninh, Ninh Binh, Thua Thien Hue, Khanh Hoa...) to form linkage regions, tourism growth drivers (Hanoi - Hai Phong - Quang Ninh; Hanoi - Northern mountainous provinces; Hanoi with Central provinces, Hue - Da Nang; Khanh Hoa - Ninh Thuan - Lam Dong, Ho Chi Minh City and surrounding areas; Can Tho - Ca Mau - Kien Giang)...
At the same time, the unit also constantly improves the effectiveness of tourism promotion activities; builds effective tourism promotion models and methods, and breakthrough public-private cooperation with a long-term vision.
Mr. Vu The Binh, Chairman of the Vietnam Tourism Association, expects that in 2024, Vietnam tourism will continue to make a breakthrough. The association calls on the tourism business community to make efforts and strive towards the goal of fully recovering tourism activities based on all criteria achieved in 2019.
"Tourism businesses are determined to attract and serve over 20 million international visitors to Vietnam. Making Vietnam a country with highly developed tourism in the region," Mr. Vu The Binh emphasized.
The Association will continue to propose and recommend to central and local State agencies to resolve difficulties and obstacles of tourism businesses in the process of implementing Resolution 82/CP of the Government; promote tourism promotion activities; develop new tourism products; innovate and improve the quality of tourism services; organize training courses, coaching and fostering tourism skills; continue to effectively implement the Project "Reducing plastic waste in tourism business activities" and international cooperation activities...
With the participation of State agencies and the business community, it is believed that in 2024, Vietnamese tourism will "regain what was lost" due to the Covid-19 pandemic, continue to grow and make a breakthrough.
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