At this time, the demand for buying Tet tours and booking Tet travel services is increasing. Many events and festivals are also being urgently prepared to meet the needs of people for entertainment and spring travel.
Attracting customers through Tet customs
The 2024 Vietnamese Tet Festival with the theme "Vietnamese Tet past and present" is scheduled to take place from January 18 to 21, organized by the Ho Chi Minh City Department of Tourism and the Vietnam Culinary Culture Association (VCCA) at Le Van Tam Park (District 1, Ho Chi Minh City). This is one of the annual activities during the Tet holiday with many activities imbued with national cultural identity.
With the main activities of "Eating Tet, traveling during Tet, playing Tet, watching Tet, Tet market", this year's festival is expected to attract and welcome over 80,000 domestic and international tourists. Mr. Nguyen Quoc Ky, Chairman of VCCA, representing the co-organizer, said that through the 2024 Vietnamese Tet Festival, the event aims to accompany the tourism industry to attract international tourists through cultural festivals, cuisine and practical experiences.
Food festivals in Ho Chi Minh City attract a large number of people and tourists. Photo: HOANG TRIEU
The 2024 Vietnamese Tet Festival is one of the potential events of the city's tourism industry, exploiting and promoting the cultural elements of the traditional Tet. According to Mr. Le Truong Hien Hoa, Deputy Director of the Ho Chi Minh City Department of Tourism, the event contributes to diversifying tourism products and community living spaces for residents and tourists. Ho Chi Minh City is positioning itself as a city of events and festivals and is forming an event-within-an-event model. A series of festival season events lasting from New Year's Eve to Lunar New Year 2024 promises to attract more tourists.
It is expected that from January 21 to February 7, the construction of Nguyen Hue Flower Street for the Year of the Dragon will take place. With the theme "Spring of love, Tet reunion", Nguyen Hue Flower Street 2024 marks the spectacular return of the Dragon after a 12-year cycle.
Since its first implementation in 2004, Nguyen Hue Flower Street Tet 2024 has turned 21 years old. Mr. Truong Duc Hung, General Director of Saigontourist Group and Head of the Organizing Committee of Nguyen Hue Flower Street Tet 2024, said that this is a cultural project with great attraction and importance and Saigontourist Group has been making efforts to create a unique space for spring travel and Tet experience.
Tours and independent travel are both bustling.
A popular travel trend this year is self-guided travel, in addition to booking tours and services from travel companies. Ms. Kim Van (living in District 4, Ho Chi Minh City) said that her family of four has booked air tickets and hotel accommodations for a trip to Taiwan (China) from December 29 to the fourth day of Tet.
"Booking a tour from a travel company is fine, but because my family has elderly members and I'm afraid of having to go on a tour, I decided to go on my own, even though the cost of going on my own might be higher than buying a package tour," said Ms. Van.
Many others also chose to drive from Ho Chi Minh City to the Central and Northern provinces, combining spring travel before and after Tet, in the context of high airfares. Mr. Ngoc Thanh (living in Thu Duc City) said that his family and 3 other friends had planned to return home by private car combined with spring travel. Instead of flying about 2 hours to return home but with high costs, he and his friends decided to book hotels at tourist destinations on the way back, such as stopping in Nha Trang and Hue before returning to Nghe An. The total travel time is about 3 days and 2 nights, but in return, the whole family can combine tourism.
For travel companies, Ms. Nguyen Nguyet Van Khanh, Marketing Director, Vietravel Tourism Company, said that customer demand is increasing. It is expected that this Tet, with hundreds of domestic and international spring tours launched by Vietravel since mid-November 2023, the company will serve more than 150,000 visitors. Currently, more than 76,640 visitors have registered to buy Tet tours at Vietravel nationwide, of which about 58% of visitors choose foreign tours for their Tet trip. The selected destinations are Asian tours such as Thailand, Singapore, Malaysia, Korea, China, Japan, etc.
This year, the tourism industry in Ho Chi Minh City expects to welcome about 122,000 international visitors, with room occupancy rates of about 90% or higher. Revenue is estimated at 15,000 billion VND.
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