Baoquocte.vn. Each OCOP product is a "cultural ambassador", "tourism ambassador" of a specific locality, representing the traditions, customs and living habits of the people. Therefore, Hanoi is making efforts to link tourism development with OCOP products, contributing to positioning the destination, creating differences and attracting tourists.
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| Many districts in Hanoi have introduced OCOP products into tourism activities. Image of foreign tourists experiencing pottery making in Bat Trang. (Source: VCCI News) |
Community tourism and tourist attractions are one of the six product groups under the One Commune One Product (OCOP) Program mentioned in Decision No. 490/QD-TTg of the Prime Minister. This is considered a product group of Hanoi with great potential.
In the city, there are many traditional craft villages and attractive destinations in rural areas that can develop community tourism and tourist attractions. Each destination and craft village has its own unique gift products, with quality that is known and highly appreciated by consumers.
Objects that demonstrate visitors' discoveries and experiences
According to statistics, up to now (August 2024), Hanoi currently has more than 2,700 OCOP products from 3 to 5 stars; in which, many products belong to the culinary and souvenir industries...
Many districts in Hanoi have introduced OCOP products into tourism activities and in many places, OCOP products are the physical evidence of tourists' discoveries and experiences, and stories in each region.
Some popular destinations include: Van Phuc Village (Ha Dong District) with silk weaving products; Bat Trang Village (Gia Lam District) with ceramic products; Dao Thuc Village (Dong Anh District) with traditional water puppetry art; Duong Lam Ancient Village (Son Tay Town) with ancient houses preserved through many generations, specialties of Mia chicken, Phu Nhi rice cakes or Hong Van Village (Thuong Tin District) with herbal tea products and sightseeing tours to historical sites...
Hanoi also has two tourism products certified with 4-star OCOP: Green Park Phu Dong Eco-tourism Area (Phu Dong Commune) and Hong Van Rural Tourism Site (Hong Van Commune, Thuong Tin District).
Coming to Tay Ho - one of the typical examples of tourism development associated with OCOP products - visitors can enjoy traditional cakes typical of the district such as baked cakes, sticky rice cakes, spring rolls, green rice cakes... Tay Ho lotus tea and Phu Thuong sticky rice are also OCOP products loved by tourists and "added to their backpacks" to take everywhere.
Currently, in Tay Ho district, there are more than 40 OCOP products evaluated and recognized by Hanoi City. What is special is that most of these products are put into exploitation in tourism activities.
Another typical example is Bat Trang village (Gia Lam). With the potential of a traditional craft village that has existed and developed continuously for hundreds of years, Bat Trang pottery village is increasingly developing in production, business and tourism.
Ceramic products, ceramic kilns, even the entire ancient architectural space or people in Bat Trang village have all become part of Bat Trang tours.
At the traditional museum in Bat Trang, visitors have direct contact with the people who create the artifacts, create the value of the craft village and learn directly about their daily life, as well as their culture.
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| Green Park Phu Dong Eco-tourism Area is a tourism product certified with 4-star OCOP. (Source: Economy & Urban) |
Continue to link tourism development with OCOP products
Ngo Van Ngon, Deputy Chief of Office of the Hanoi New Rural Development Program Coordination Office, said that each OCOP product is a "cultural ambassador" and "tourism ambassador" of a specific locality, representing the traditions, customs, and living habits of the people.
Therefore, it is very necessary to fully exploit the elements that represent the crystallized indigenous cultural values in OCOP products introduced to tourists.
"To link tourism development with OCOP products, contribute to positioning destinations, create differences, and attract tourists, in the coming time, all levels and sectors need to have synchronous coordination. Each subject of the destination or OCOP product needs to pay attention to preserving, promoting and conveying the typical cultural values in rural tourism development associated with new rural construction, in each OCOP product," Mr. Ngo Van Ngon emphasized.
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| West Lake lotus tea is an OCOP product loved by tourists. (Source: Hanoi Moi) |
Hanoi has issued Plan No. 73/2022/KH-UBND on "Developing agricultural and rural tourism economy associated with new rural construction in Hanoi city for the period 2022-2025".
Accordingly, the Capital sets a goal that by 2025, each district and town with potential and strengths in developing agricultural tourism will deploy at least 1 to 3 products of "Community tourism services and tourist attractions"; strive to have at least 50% of these products protected by intellectual property rights and recognized as OCOP meeting the standards of 3 stars or higher.
In addition, Hanoi is also implementing the construction of dozens of creative design centers, introducing, promoting and selling OCOP products, craft villages associated with tourism such as the Creative Design Center, introducing, promoting and selling OCOP products, craft villages associated with tourism in Bat Trang (Gia Lam); Chuyen My commune (Phu Xuyen); Phu Nghia commune (Chuong My) ...
Acting Director of the Hanoi Department of Industry and Trade Tran Thi Phuong Lan said that the establishment of the above Centers will help create an environment to implement activities to support rural industrial establishments, craft village production and business entities to form and develop creative design activities; introduce, promote and sell OCOP products, craft villages associated with the development of experiential tourism forms, contributing to the restructuring of the rural economy in the city.
In addition, the Centers will contribute to enhancing the value of handicraft products, OCOP, craft villages, building a chain of links from creative design, production - processing, product consumption on the basis of preserving and promoting the traditional cultural values of craft villages associated with community tourism activities, agricultural and rural tourism in the circular economy, contributing to the implementation of the National Target Program on New Rural Construction for the period 2021-2025.
The goal of the Hanoi OCOP Program by 2025 is to strive to have 2,000 more OCOP products certified with 3 stars or more, of which: 3% of potential products are 5 stars; 100% of communes meeting advanced new rural standards have OCOP products; at least 70% of OCOP subjects are cooperatives, cooperatives and enterprises. Hanoi also strives to have at least 30% of OCOP entities build or participate in stable and effective value chain linkages by 2025; 100% of OCOP products participate in events to display, introduce, promote, and connect trade of OCOP products; Each district and town builds at least 1 center for creative design, introduction, promotion, and sale of OCOP products, and craft villages associated with tourism. |
Source: https://baoquocte.vn/de-san-pham-ocop-tro-thanh-su-gia-du-lich-cua-ha-noi-283908.html
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