For a long time, Dai Hoang village (or Nhan Hau village) in Hoa Hau commune, Ly Nhan district, Ha Nam province has been famous for many precious products, of which the traditional braised fish dish has become a brand known to many domestic and foreign customers.
Every Tet holiday, this expensive specialty is shipped all over the country to meet the sudden increase in demand from customers. If shipped by plane to the Central or Southern regions, customers must pay an additional 150,000 VND. If shipped by car over a distance of 50km or more, each pot of fish costs an additional 100,000 VND.
Delicious pots of fish will be packed and shipped to the plane to serve customers.
The braised fish here has many different names such as: Ba Kien braised fish; Dai Hoang braised fish; Ha Nam braised fish; Nhan Hau braised fish... but the secret to making diners remember forever is not only the brand name but also the unique flavor that is rarely found anywhere else.
To have a delicious pot of braised fish, the households that make braised fish must always have someone on hand to watch the fire. After more than 10 hours of continuous cooking, the pot of braised fish is ready to be sold.
The upcoming Tet Giap Thin, nearly 300 families in Vu Dai village are busy preparing the most popular dish every day.
To make a delicious pot of fish, first you must choose black carp weighing 7-10kg/fish. The fish will be marinated with fish sauce, salt, lemon, galangal, ginger... for a certain period of time and simmered for 10-12 hours. The firewood used to cook the fish must be longan wood so that the fire burns well and has a fragrant smell of wood. When putting the pot on the stove, you must keep the fire steady.
Selected black carp must weigh 7kg or more.
The pot used to braise the fish is also carefully selected by the people of Vu Dai from Nghe An so that when braised, the fish will be more fragrant. The lid is imported from Thanh Hoa.
Ms. Tran Thu Huong, owner of the establishment "Vu Dai Village Fish Braised in Mr. Chi's Hometown", said that the cheapest pot of fish costs 500,000 VND for 2kg, 4kg costs 1 million VND and the largest pot of fish is 6kg for 1.5 million VND.
Ms. Tran Thu Huong checks the quality of the pot of fish that has just been braised.
" My family cooks fish all year round, then packs it in styrofoam boxes and sends it to customers. Every month I cook about 2,000 pots. During Tet alone, about 4,000 pots of fish are sold and sent to customers across the country. If the customer is in the South, the pot of fish will be sent to Noi Bai airport to be loaded onto the plane ."
Every month, Ms. Huong's family supplies the market with about 2,000 pots of fish.
Mr. Tran Huy Tan, Vice Chairman of Hoa Hau Commune People's Committee, said that the commune currently has 6,000 households, of which nearly 300 households produce and process braised fish.
“For the past 10 years, the fish braising profession has brought a stable income to many people in the commune. Some families have built spacious houses and have a more prosperous and comfortable life thanks to the traditional fish braising profession being put into business, including exporting to foreign countries,” said Mr. Tan.
Fish storage has become a lucrative profession for the people of Vu Dai village.
To build the brand, the commune also mobilized people to establish a Braised Fish Association with about 30 members participating and receiving OCOP certification.
Since joining, members have paid special attention to brand protection, with the most concern being food safety.
Delicious pots of braised fish are always sold out during Tet.
" Every month and every quarter, the commune also organizes food hygiene inspections to ensure food safety and hygiene quality and maintain the long-standing brand ," Mr. Tan added.
PHAM DUY
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