On March 11, the final round of the first Brand Review Award (BRA) season 2023 - 2024 took place at Trinh Cong Son Hall of Van Lang University (Binh Thanh District, Ho Chi Minh City).
Brand Review Award is the Global Brand Story Review Award organized by Diamond Journey Group in collaboration with Van Lang University, HGI, and the Institute of Family History.
Brand Review Award Final Advisory Board and Jury.
The award was launched on October 28, 2023. Although there were only 2 months to receive registrations and 2 months to take the exam, the Organizing Committee received registrations from hundreds of teams with many interesting topics.
In the semi-finals, the Top 50 entries selected to be uploaded to the DJC Digital Heritage Bank platform for voting received millions of views and positive comments.
The theme throughout this award is the Story of the National - Ethnic - Merchant - People Brand, with changes in scale and characteristics.
The selection of highlights in each season aims to honor the values of Vietnamese cultural identity, people, places and brands. Through the awards, it contributes to promoting the image of Vietnam, inspiring national pride for the young generation of Vietnam and attracting the attention of international friends.
The top 13 best teams gathered in the final round to deliver 5-minute English presentations and 2-minute Q&A.
Topic "Hau Dong Magazine" by a group of high school candidates and students of VinUni University (VinUniversity).
With their fluent English, confidence and professional presentation style, the teams completely conquered the judges and the audience. Choosing the Top 4 champions of season one became a difficult decision for the judges.
Top 4 Brand Review Award Winners:
- National Emblem Group: Hong Linh Town Video by a group of high school candidates from Hong Linh Town, Ha Tinh Province; Hau Dong Magazine by a group of high school candidates and students of VinUni University (VinUniversity) from Hong Linh Town, Ha Tinh.
- Brand Group: Ghibli Studio Magazine by Van Lang University contestants.
- Brand Group: Ocean Vuong Magazine of contestants from AISVN and ISHMC schools in Ho Chi Minh City.
Each winning group will receive a prize of VND20 million in cash, a trophy, flowers and gifts, along with a personal branding consulting package worth VND100 million from the Diamond Brand Academy. In addition, they will be accompanied by the organizers, connected with partners and lifelong communication.
All teams presented entirely in English.
Top 9 Brand Review Award Runner-up:
- National Emblem Group: Canada Magazine of the group of candidates from University of Economics and Finance, Foreign Trade University Campus II - Ho Chi Minh City, Ho Chi Minh City University of Economics, Saigon University of Technology; Hue Architecture Magazine of the group of candidates from Van Lang University, Nguyen Tat Thanh University; Hue Picture Book of the group of candidates from Van Lang University.
- Ethnic Group: Nguyen Clan Quintessence picture book by candidates from University of Finance - Marketing, Ho Chi Minh City University of Transport, Ho Chi Minh City University of Foreign Languages - Information Technology; H'Mong picture book by candidates from Van Lang University.
- Brand Group: Vinamilk Video by the contestants of Hanoi University of Commerce and Hanoi University of Industry; TH true milk picture book by the contestants of Van Lang University; Uniqlo Magazine by the contestants of Van Lang University; Cocoon Magazine by the contestants of Van Lang University.
Each runner-up group received prizes including: 10 million VND in cash, certificates of merit and gifts, and a personal branding consulting package worth 50 million VND from the Diamond Brand Academy. At the same time, they were accompanied by the organizing committee, connected with partners and lifelong communication.
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