The company received good news at the beginning of the year with 11 products including Vinamilk 100% fresh milk and Vinamilk yogurt being honored at the Superior Taste Award.
To be recognized as meeting the Superior Taste Award standards certified by the International Taste Institute, products must be evaluated by more than 200 sensory experts according to each criterion. Product ratings are based on criteria including first impression, sight, smell, taste and texture (for food), as well as aftertaste (for drinks).
According to the brand representative, these awards contribute to affirming Vinamilk's international quality mark, as well as continuing the successful series of the 2023 brand repositioning campaign.
Consumers choose 100% Vinamilk milk. Photo: Vinamilk
With 48 years of experience in the dairy industry, Vinamilk is constantly innovating to diversify its product chain to meet the increasing demands of consumers. Accordingly, besides quality, delicious taste is an important factor for businesses to retain consumers.
Among the 11 Vinamilk products that received the premium deliciousness star this time, Vinamilk 100% fresh milk made its mark with its four flavors: with sugar, less sugar, no sugar and strawberry. In addition to the nutritional ingredients with vitamins (vitamin A, vitamin D3), minerals (calcium, phosphorus...), protein, and fats necessary for the body, the product also impressed with its new packaging design and unique colors for each flavor.
The company representative said that Vinamilk 100% fresh milk is one of the leading products in Vinamilk's brand repositioning process, representing the spirit of "boldness, determination, always being yourself" with the youthful energy and desire of Vietnamese people.
In addition, at the Superior Taste Award, Vinamilk's yogurt line also had 7 products recognized. For example, Vinamilk Green Farm yogurt is a premium product line, produced from fresh milk from Vinamilk Green Farm ecological farm, with nearly 30 years of natural fermentation secrets to create a smooth, light texture. Aloe yogurt product with chewy aloe vera particles, along with calcium and vitamin D3 content, helps cool the body, supports strengthening the skeletal system and making the body flexible.
According to the recommendation of the National Institute of Nutrition, each person should eat 1-2 boxes of yogurt per day 1-2 hours after the main meal to take care of healthy natural digestion, help the body absorb easily and stabilize the intestinal microflora, thereby strengthening the body's immune system, supporting early disease prevention.
Vinamilk yogurt has a diverse product line to meet consumer needs. Photo: Vinamilk
Previously, in July 2023, Vinamilk also had 8 products recognized by the world's leading culinary experts. To date, the brand has a total of 19 products recognized at the Superior Taste Award.
"The prestigious international awards not only help Vinamilk affirm its leading position in the dairy industry but also contribute to strengthening consumer confidence in Vietnamese milk brands," the brand representative added.
| Before the Superior Taste Award, the brand also received many other awards such as Purity Awards (USA) - an American award for infant formula products for purity, safety and transparency for consumers; Clean Label Project - the world's first CLP pure fresh milk certification; Monde Selection award for quality from Belgium. |
Tue Anh
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