Returning to the world's leading food exhibition Expo West 2025, Dh Foods aims to expand cooperation with major importers, continuing to bring high-quality Vietnamese spice products that meet US market standards.
“Patching the hole” in quality according to global criteria
With a population of over 329 million, including nearly 30 million Asian Americans and over 3 million Vietnamese Americans, the US has become a promising market for Dh Foods in particular, and Vietnamese food products in general.
However, to conquer success, Dh Foods still has to focus on market research, improve product quality to meet high consumer demands and compete with rivals from Thailand and China.
Over the past three years, Dh Foods has continuously participated in industry exhibitions in the US. Typically, Natural Products Expo West - one of the largest food exhibitions in the world. The company's goal is to expand its approach to consumers through distributors in large supermarket chains in the US market, importers, and distributors of Asian and local products.
In this third comeback, Dh Foods continues to demonstrate its strengths. The products are upgraded and improved in quality as well as eye-catching packaging. With a series of certificates achieved such as FDA, Halal and especially BRCGS (voluntary standards on food safety management - one of the certification systems recognized by GFSI (Global Food Safety Initiative). Retail distributors often use these standards as criteria for choosing partners.
Therefore, Dh Foods' goal this time is to conquer and expand the retail system, reaching more American consumers.
Accordingly, the main products that Dh Foods wants to focus on in the US include: Fruit sauce (focusing on Mango sauce, Kumquat sauce), Spring Roll dipping sauce, complete spices for cooking Vietnamese dishes such as fish and meat stew sauce, complete beef noodle soup, complete chicken noodle soup...
These are also product lines that the company has invested in researching and improving to ensure that they meet the standards of the certificates that have been achieved. In particular, the fruit sauce product line is introduced according to a new formula that meets European standards. As for the complete seasoning products Pho Bo, Bun Bo Hue, Pho Ga, the company has completed the formula and changed the packaging. In addition, the company also introduced convenient kit packaging to partners on this occasion.
Build trust with partners
According to Mr. Nguyen Trung Dung, Founder and General Director of Dh Foods, the company's export journey has just begun. The company's strategy focuses on building trust with American partners, creating sustainable export opportunities, and promoting Vietnamese goods to the world.
In order to successfully export to markets with high quality control requirements such as the US, the company has continuously improved its production process and enhanced product quality to meet strict international standards. The careful selection of raw materials and the use of modern technology in production and packaging are factors that help affirm the brand's reputation and build trust from international partners and consumers.
This is especially important as American consumers are spending more selectively, increasingly focusing on value and prioritizing essential items. Furthermore, with an increased interest in cooking at home, consumers are willing to spend more on premium grocery items, indicating a shift in spending toward more at-home experiences.
Not only that, one of the factors that helps the company gradually succeed in exporting is the strategy of building strategic partnerships with importers and global retail distribution chains.
Through these relationships, Dh Foods not only has a stable distribution channel but also has the opportunity to learn experience in supply chain management and logistics optimization, grasp consumer trends and tastes of customers in the US, Europe, Asia... from which it can adjust product strategies to suit each market.
With continuous efforts to expand internationally, Dh Foods products are increasingly known not only for their high quality but also for their imbued quintessence of Vietnamese cuisine and culture.
Dh Foods' efforts to participate in global exhibitions to bring products into supermarket chains is a signal that many goods produced in Vietnam have overcome technical barriers as well as met strict requirements on safety, quality and origin, promoting the image and brand of Vietnam to the international consumer market.
Minh Hoa
Source: https://vietnamnet.vn/expo-west-2025-dh-foods-gay-an-tuong-voi-dong-gia-vi-viet-2378322.html
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