The Ho Chi Minh City Stock Exchange (HoSE) has just asked Yeah1 Joint Stock Company (YEG) to explain the reason why YEG shares increased to the ceiling price for 5 consecutive sessions, from December 17 to 23.

YEG shares have hit the ceiling for 5 consecutive sessions, each session increasing by nearly 7%, from 14,600 VND/share on December 16 to 30,300 VND/share on the afternoon of December 23.

Over the past two months, YEG has even more than doubled, bringing its capitalization to nearly VND2,800 billion.

Yeah1 JSC recorded a sharp increase in stock prices after the success of the program "Anh trai vu ngan cong gai", which was broadcast since June with the participation of many famous artists in the Northern region such as: Tu Long, Bang Kieu, Tuan Hung, Soobin Hoang Son... The program is very famous and attracts public attention.

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Yeah1 Corporation is successful with the program "Brother overcoming thousands of obstacles". Photo: YEG

Yeah1 is the company that holds the copyright and produces two TV shows, "Anh trai vu ngan cong gai" and "Chi dep dap gio". The company has attracted many big sponsors for these shows and recorded explosive profits in the third quarter.

After finishing the TV series "Anh trai vu ngan cong gai", Yeah1 successfully organized two concerts in Hung Yen on December 14 and in Ho Chi Minh City on October 19. This is considered a music party, gathering top performances and many great artists.

The success of the program has also been recognized by the Prime Minister. At the online conference summarizing the work in 2024 and deploying key tasks in 2025 of the Ministry of Culture, Sports and Tourism held on the morning of December 18, the Prime Minister mentioned the two programs "Anh trai say hi" and "Anh trai vu ngan cong gai" and said that this model should be replicated.

In 9 months, Yeah1 recorded a 4.5-fold increase in after-tax profit compared to the same period, to 56 billion VND.

Betting on 'Brother', 'Beautiful Sister', Yeah1 exploded from the abyss of tycoon Nhuong Tong's era . The producer of the game shows "Brother overcoming thousands of obstacles" and "Beautiful Sister riding the wind" - Yeah1 Group reported a sharp increase in profits. This is a positive result for the new owner with a new strategy, after the group's struggling period with tycoon Nguyen Anh Nhuong Tong.