Throughout the 60-year history of the brand, the staff who have accompanied VIFON from the beginning until now are the indispensable pieces to help Vietnamese cuisine spread far and wide.
It can be said that VIFON's success started from a simple yet passionate desire: everyone can enjoy traditional dishes easily and conveniently.
From the first pho package to today's diverse product portfolio, VIFON has persistently pursued and developed rice products to take advantage of the abundant domestic raw materials and express its respect for the "pearls" of Heaven and Earth. "When putting pho, vermicelli, glass noodles, and rice paper into industrial production, VIFON not only wants to bring nutritious products from Vietnamese rice, but also shows pride in the traditional Vietnamese culinary culture, so that anyone, anywhere can enjoy the quintessence of national dishes" - Ms. Phuong Thao expressed.
Behind the authentic flavors packed to faraway lands is the dedication of production "backyards" like Ms. Thao and the constant research and innovation to improve product quality from the team of Ms. Kim Chau - Head of Research and Development.
"From the vision of the leadership, to the management capacity and diligence of the giant machine, it is always necessary to coordinate smoothly. Each stage and each position is handled by highly specialized personnel. Everyone supports each other in each process, aiming for a unified goal, then the operation will be smooth, creating quality, consistent products," Ms. Phuong Thao emphasized the "secret" for VIFON to continuously have breakthroughs in products, maintaining its position in the market.
The unified mission that Ms. Thao mentioned - bringing authentic Vietnamese flavors to all five continents - would not be complete without "VIFON people" with many qualities imbued with national identity such as perseverance, diligence and especially the spirit of overcoming difficulties.
Understanding that every responsibility must go hand in hand with benefits, VIFON focuses on and improves welfare policies, providing material and spiritual support for employees, wholeheartedly creating conditions for officers and employees to work in the most favorable environment. Therefore, it is not difficult to find employees who have been with the company for a "huge" time such as Ms. Kim Chau - 25 years of seniority, Ms. Phuong Thao - 20 years and Ms. Khanh Linh - 13 years. Most notably, Ms. Tuyen - the company's kitchen manager has been with VIFON since she was 25 years old, for more than 35 years now. Every day, she always diligently prepares delicious meals for the VIFON team, thereby contributing to creating millions of delicious meals for users around the world.
Throughout the years of perseverance, VIFON has been honored to "stand shoulder to shoulder" with many partners and distributors to spread its mission.
From a business perspective, Mr. Tri said that choosing VIFON as a partner also comes from favorable consumption results: "Almost every batch of goods arrives, VIFON products are the first to sell out. Customers will only use products regularly if they are popular, so I feel secure whenever I import goods."
Joining hands on the journey to spread the beauty of Vietnamese cuisine are not only veteran human resources, but also "new winds" full of potential and ambition with maximum development acceleration. Possessing an impressive record of studying abroad, working for a large corporation and being a student at Ho Chi Minh City University of Foreign Trade, Phuong Nam - International purchasing staff and US market development was very decisive when choosing VIFON as her "destination".
Thanks to its steadfastness in its ideals, 20 years ago, VIFON pioneered in saying no to synthetic colorants and proactively applied a product quality management system according to many international standards such as IFS, ISO 22000, HACCP, SMETA... This effort has helped VIFON conquer many demanding markets such as Europe, America, Japan, Korea and export to more than 100 countries around the world; conquering at both poles. VIFON is also the number 1 brand in Poland with 44.3% market share of the instant noodle market (*) and has won the Golden Laurel Award - voted by Polish consumers - for 19 consecutive years.
Going through many departments, from production to research and strategy, we can see that "VIFON people" are bound together by a special "glue": the ambition to bring Vietnamese cuisine around the world. With a pioneering spirit and perseverance, VIFON and "VIFON people" will certainly be confident and steady on the seemingly simple but also thorny journey: making the whole world fall in love with Vietnamese food with authentic Vietnamese flavors.
(*) According to retail data from Nielsen IQ 2022
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