Quang Nam Newspaper recently released a talk show "How to effectively apply AI to business management?" - please see the link to the talk show here
The program's guest is a lecturer and a business that has had certain successes in applying AI to work, optimizing management and production processes. A lot of interesting information is shared in this nearly half-hour program, such as AI is no longer a temporary trend but a long-term strategic tool, businesses can apply AI in e-commerce, recruitment, production to optimize processes...
However, these experts also believe that many small businesses have not yet fully exploited this technology or have only approached AI on the surface, not fully exploiting its potential. Some barriers that can be seen are high software costs, lack of specialized human resources, difficulty in continuously updating technology, if there is no strategic thinking, it is easy to follow new AI tools or not knowing how to apply them appropriately... So, what direction can small businesses in the province apply technology and AI effectively to optimize management and production?
Applying AI to Manufacturing: Optimizing from Design to Materials
Many Quang Nam handicraft businesses rely on individual creativity and artisan skills, but this comes with instability in production. AI can help by generating new designs based on traditional motifs, giving artisans more ideas without losing their uniqueness. AI-Generated Design technology allows businesses to test multiple versions of products before putting them into actual production, saving materials and time.
In addition, AI can analyze consumption data to predict market demand, helping businesses import appropriate raw materials, avoiding waste or shortages during peak seasons. This is especially important for OCOP products, which are heavily influenced by seasonal consumption trends.
Smart Marketing: Putting Craft Village Products on the World Map
One of the biggest challenges for Quang Nam handicraft businesses is reaching international customers. AI can be a game changer by analyzing shopping behavior to recommend suitable products for each customer group. Tools like AI chatbots help automate the consulting process, support customers in multiple languages, creating a more personalized and professional experience.
Additionally, AI can optimize advertising content, helping small businesses reach the right audience without investing too much in marketing. Image recognition technology can scan and analyze customer feedback on social media, thereby adjusting marketing strategies in real time.
Smart Management: Improve Performance and Finance
AI not only supports production and marketing, but also helps businesses optimize internal operations. An AI system can analyze financial data to predict revenue, costs, and profits, helping businesses make more accurate financial plans. AI can also help distribute orders more efficiently, reduce operating costs, and limit delivery delays.
Small businesses in particular often struggle with training new employees. An internal chatbot can guide employees through production processes, quality standards, and sales policies, saving time and ensuring operational consistency.
[VIDEO] - Businesses share about difficulties when applying AI:
Preserving traditional values with AI
Will AI destroy the inherent artistic value of crafts? The answer is no, if applied properly. AI can help digitize and preserve traditional carving patterns and techniques, while supporting artisans in developing new products based on long-standing cultural heritage.
One promising direction is to combine AI with virtual reality (VR) and augmented reality (AR) technology, allowing customers to experience products in a completely new way. They can “touch” a wooden statue from afar, admire the details of a Hoi An lantern, or see how a conical hat is made right on the phone screen.
AI - Opportunity or challenge?
Applying AI to production and management is not far-fetched, but it requires a change in the mindset of businesses. Investing in AI does not necessarily have to be overly complex or expensive systems, but can start with simple tools such as marketing automation, customer consulting chatbots or consumer data analysis.
If they do not quickly adopt AI, Quang Nam businesses risk falling behind in the digital transformation race. But if they know how to take advantage of this technology, they can create products with strong local identity while still winning over global customers. AI does not replace traditional values, but is a tool to help elevate those values in the new era.
AI application roadmap for small businesses in Quang Nam:
For small businesses, limited investment costs and low technological level can be barriers to AI application. However, a reasonable approach can help them gradually get acquainted with and effectively utilize this technology:
- Start with free and simple tools : Businesses can experiment with AI through marketing support tools such as ChatGPT to create advertising content, Canva AI to design images, or Google Analytics to analyze customer behavior.
- Applying AI to customer service : Use chatbots to automatically answer frequently asked questions, reduce staff workload and improve customer experience.
- Integrating AI into manufacturing management : AI tools can help predict raw material needs, optimize manufacturing processes, and control product quality.
- Step by step application of AI in data analysis : Businesses can collect and analyze data on consumer trends to adjust business strategies appropriately.
- Cooperate with experts or technology consultants : This helps businesses avoid unnecessary mistakes and shortens the time to access new technology.
Source: https://baoquangnam.vn/ung-dung-ai-co-hoi-giup-doanh-nghiep-nho-quang-nam-but-pha-3149496.html
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