On the morning of August 28, the Department of Industry and Trade of Ho Chi Minh City held a press conference to inform about the branded product promotion event - CITY SALE within the framework of Shopping Season 2024. The event will take place from August 30, 2024 to September 8, 2024.
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| Mr. Le Huynh Minh Tu - Deputy Director of Ho Chi Minh City Department of Industry and Trade. Photo: Thanh Minh. |
Sharing at the press conference, Mr. Le Huynh Minh Tu - Deputy Director of the Department of Industry and Trade of Ho Chi Minh City - said that, following the success of the Brand Promotion event within the framework of Shopping Season 2023 and with the approval of the People's Committee of Ho Chi Minh City, Shopping Season 2024 with the theme CITY SALE has officially launched!
If Shopping Season 2023 with the theme FLASH SALE attracted 400 brands to participate and organized within the framework of 1 location (first time at Tan Son Nhat Hotel, Phu Nhuan District; second time at Union Square Shopping Center, District 1), Shopping Season 2024 with the theme CITY SALE, the Department of Industry and Trade of Ho Chi Minh City took a stronger and more drastic step, when at the same time, simultaneously organizing 3 events at 3 strategic locations of the city: B1 Floor of Union Square Shopping Center, 171 Dong Khoi, Ben Nghe Ward, District 1, Ho Chi Minh City; 1st Floor, 2nd Floor, 3rd Floor, SCVivo City Commercial Center, 1058 Nguyen Van Linh, District 7 and 1st Floor, 2nd Floor, Southern Regional Science & Technology Information Center, 1196 3/2 Street, District 11 (here only takes place from August 30, 2024 to September 3, 2024).
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| Press conference to inform about the brand promotion event - CITY SALE within the framework of Shopping Season 2024. Photo: Thanh Minh |
According to the Department of Industry and Trade, in the context of many economic difficulties, requiring "pushes" from many spearheads, CITY SALE is established as one of the practical activities, contributing to stimulating consumer demand, promoting the growth of total retail sales of goods and service revenue. At the same time, accompanying businesses to connect consumers, bringing consumers closer to branded - genuine - quality - best price products. CITY SALE also contributes to attracting domestic and international tourists to visit and shop in Ho Chi Minh City.
At the press conference, Mr. Nguyen Khac Hieu - Acting Director of the Center for Supporting Industry Development - said that accompanying the Department of Industry and Trade in the 2024 Shopping Season are more than 500 famous brands from around the world and Vietnam. In addition to the participation of the prestigious retail group ACFC with the participation of 17 famous brands (such as Banana Republic, Calvin Klein, Cotton On, Nike, Gap, Mango, Old Navy, OVS, Mothercare, ...), there are also many international brands that are loved in Vietnam (such as Gucci, Burberry, Chloe, Marc Jacobs, Polo, Vesace, Salvatore Ferragamo, Moschino, Lacoste, Adidas, Skerchers, Puma, Ecco, Geox, Furla, Pierr Cardin, Casio, Whoo, Ohui, Sum, L'Oreal, Yves Rocher, Vera ...).
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| Mr. Nguyen Khac Hieu - Acting Director of the Center for Supporting Industry Development (Department of Industry and Trade of Ho Chi Minh City). Photo: Thanh Minh. |
In addition to the alliance of more than 500 brands in a strong stimulus campaign with discounts of up to 80% on millions of branded items from many product categories (cosmetics, perfumes, fashion, watches, handbags, office shoes, sports shoes, suitcases, health and home care products, ...), many major brands also put billions of dong in unconditional cashback vouchers & thousands of attractive gifts for consumers into CITY SALE 2024.
“In particular, with the policy of “Cashless shopping”, the Department of Industry and Trade of Ho Chi Minh City also cooperated with 2 payment gateways VNPAY and ZALOPAY to sponsor additional discount vouchers for customers with the levels of 50,000 VND - 100,000 VND - 200,000 VND. Xanh SM also joined hands to sponsor customers when they have travel routes at these 3 CITY SALE events”, the representative of the Department of Industry and Trade informed.
A special highlight of the Shopping Season 2024 season is the event's official Information Portal. Now, consumers can fully grasp the information (time, location, participating brands, big promotional products, gift programs, vouchers...) through the only address: www.shoppingseason.vn.
“With the cooperation and connection between the Department of Industry and Trade of Ho Chi Minh City and businesses, along with the criteria of bringing branded - genuine - quality - best price products closer to consumers. The CITY SALE event within the framework of Shopping Season 2024 will be a great success, contributing to stimulating consumption, promoting economic development and joining hands to make Ho Chi Minh City an attractive tourist and shopping destination for both domestic and international tourists", Mr. Le Huynh Minh Tu - Deputy Director of the Department of Industry and Trade of Ho Chi Minh City - expected.
Source: https://congthuong.vn/tp-ho-chi-minh-hon-500-thuong-hieu-noi-tieng-tham-gia-city-sale-khuyen-mai-hang-hieu-den-80-341953.html
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