The market is boiling with Vinhomes' unprecedented installment home purchase policy.

The program "Buy a luxury home - Financial peace of mind" that Vinhomes just announced immediately made the real estate market boil when opening up opportunities for home ownership as well as unprecedented real estate investment thanks to a 1-0-2 policy.

“Wave” of optimism spreads throughout the real estate market

After a period of stagnation, the real estate market is witnessing many positive signals. Banks have simultaneously reduced deposit interest rates, leading to home loan interest rates being at their lowest level in many years. The unprecedented low interest rate is considered the best opportunity in many years, for both customers with real housing needs as well as investors to invest in real estate before housing prices reach a new level.

PropertyGuru's report shows that the demand for real estate searches nationwide in January 2024 increased by 66% compared to the same period in 2023, and the number of sales ads also increased by 52%. Specifically, the number of searches for land in Hanoi increased by 110%, and project land increased by 77% compared to the same period last year. Meanwhile, the number of searches for apartments in Hanoi increased by 71%. Similarly, in Ho Chi Minh City, the search demand increased by 71% - 73% for land, project land and increased by 59% for apartments.

PropertyGuru's Real Estate Consumer Sentiment Index (CSS) report and survey also showed that up to 65% of respondents said they still planned to buy real estate in the next 1 year. According to the CSS report, the real estate market sentiment index in early 2024 increased by 3 points compared to the second half of 2023, real estate buyers and sellers are no longer as cautious as in 2023.

This reversal is a testament to the desire to own a home to settle down, which has been deeply rooted in the subconscious of Vietnamese people. This need is only temporarily suppressed when the market is difficult and credit is tightened. At the same time, the recovery of the real estate market also creates more optimism among investors in the context of other channels gradually losing their appeal due to record low savings interest rates and unreasonably high gold prices.

Notably, the market has heated up even more after the "huge" boost from the policy "Buy luxury home - Financial peace of mind" announced by Vinhomes in early February 2024. This is considered a special catalyst when it strongly attracts both customers with real housing needs as well as investors.

Customers are excited about the "best ever" policy

The program "Buy a luxury home - Financial peace of mind" is causing a big stir when applying an unprecedented payment policy for Vinhomes Ocean Park 2 townhouses, The Zenpark - Vinhomes Ocean Park 1 apartments (Hanoi) and The Beverly Vinhomes Grand Park apartments (HCMC).

Accordingly, by paying only 30% of the value in advance, customers can receive the house and live, invest in business in the hottest subdivisions and projects of Vinhomes. The remaining 70% will be paid in installments with flexible payment terms, up to a maximum of 15 years.

Vinhomes' new policy has caused a big stir in the real estate market in early 2024.

The first thing that makes Vinhomes' policy stand out is the very reasonable initial capital that customers have to pay. According to calculations, with just an initial accumulated amount of less than 1 billion VND, customers can immediately own a luxury apartment under the Vinhomes brand. With low-rise products, the initial payment cost is only from nearly 2 billion VND. Meanwhile, investors can also optimize cash flow thanks to this financial leverage when they can immediately own "branded" real estate for business, and can use the capital for many other investment plans and channels.

In particular, customers do not want to miss the golden opportunity that Vinhomes brings when they are guaranteed a fixed interest rate ceiling throughout the loan period - something almost unprecedented in the market.

Specifically, in the first 2 years, customers are guaranteed a fixed interest rate of only 6 - 7%/year, depending on the product. After the preferential period ends, the interest rate will follow the actual market but will be a maximum of only 8%/year for low-rise products and 9.5%/year for high-rise products. If the actual interest rate of the bank is lower, the buyer will enjoy the correct interest rate applied by the bank. If the actual interest rate of the bank is higher, the entire difference compared to the committed interest rate ceiling will be paid by Vinhomes to the bank.

According to the assessment, Vinhomes' breakthrough solution helps customers to be financially comfortable during the first 2 years when they do not have to pay the principal, while avoiding all interest rate risks when buying a house in installments. Compared to the previous period, this is a much better condition when the market interest rate is low, combined with Vinhomes' long-term interest rate ceiling commitment.

With Vinhomes' commitment to a maximum interest rate ceiling, customers will be completely proactive in their financial plans, while being "immune" to risks from floating interest rates.

On the other hand, with the ability to receive houses and put them into business immediately, this policy of Vinhomes is stimulating investors to use financial leverage to switch to real estate to anticipate the market's recovery in the context that other investment channels are no longer as attractive as before.

Owning Vinhomes real estate, including both high-rise and low-rise, investors can also feel more secure because these are all legal products with stable price increase potential and are superior to the general market level. This advantage comes from the unique ecosystem of high-class utilities, the civilized and convenient living environment in the metropolises as well as the reputation that has been affirmed for many years of the "big guy" Vinhomes.

Recently, although many obstacles have been resolved and loan interest rates have dropped to low levels, there have been periods when the real estate market has remained quite quiet. According to observers, the main reason comes from the fear that floating interest rates may increase like in 2022 when the market fluctuates. Therefore, the new policy from Vinhomes is considered the perfect solution to help heat up the market. In addition, the strong move of the largest real estate enterprise also encourages other enterprises to join in with policies that benefit customers, thereby increasing transaction volume and liquidity, accelerating the market in the coming time.

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