Beware of exaggerated food advertisements

Báo Đầu tưBáo Đầu tư10/03/2025

Dietary supplements are becoming increasingly popular in everyday life. They are used to supplement nutrition, support body functions, improve health, or reduce the risk of disease.


Dietary supplements are becoming increasingly popular in everyday life. They are used to supplement nutrition, support body functions, improve health, or reduce the risk of disease.

However, it should be noted that functional foods cannot replace medicine. Although they play an important role in maintaining health, not all advertisements for these products are reliable, and consumers need to be wary of advertisements that exaggerate their effects.

Functional foods cannot replace medicine.

In the digital age, functional food advertisements are increasingly popular on many social networking platforms such as Facebook, TikTok, Shopee...

TikTokers, KOLs (Key Opinion Leaders), KOCs (Key Opinion Consumers), and Influencers are marketing products with “miraculous” promises such as rapid weight loss, instant skin beautification, or superior health enhancement. These advertisements make many consumers believe and decide to try the product, but in reality, the results are not as expected.

These advertisements often come with flowery introductions such as "cure all diseases", "replacement of medicine", "instant effect". Many consumers believe these advertisements and buy the product, but after using it, they do not achieve the expected results, and the product can even be harmful to their health.

According to regulations of the Ministry of Health, functional foods only have the effect of supporting and supplementing nutrition, and do not have the ability to cure diseases.

However, many businesses have taken advantage of consumers' desire to recover quickly to advertise falsely. Advertisements such as "completely cures the disease", "quickly effective after just a few days", "100% natural traditional medicine" are all clear signs of exaggerated advertising. In particular, not all of these products are verified or have a clear scientific basis.

Many celebrities or social media influencers have promoted these products without understanding their true uses. As a result, consumers are deceived and do not get the expected results.

When consumers believe in false advertisements, they can face many serious consequences such as losing money: These products are often sold at high prices but do not bring the expected results.

Missing the opportunity for proper treatment: Some patients believe in functional foods and ignore the doctor's treatment regimen, leading to a more serious condition.

Harmful to health: Many products of unknown origin may contain banned or toxic substances, causing serious side effects to users.

To avoid being scammed by false advertising, consumers need to carefully research product information: Before deciding to buy, check whether the product has been certified for circulation by the authorities or not.

Don't believe hype: No product can "cure all" or deliver miraculous results in a few days. Such claims are usually not to be trusted.

Consult a professional: Before using any dietary supplement, consult your doctor or health professional to ensure it is appropriate for your health.

Choose to buy products from reputable sources: Avoid buying products floating around online, especially products of unknown origin and without full labels.

To protect your health and finances, according to the recommendations of the Food Safety Department, consumers need to be alert and smart in choosing products. Always remember that your health is the most important thing, and no promise on social networks can replace the advice of a doctor or medical professional.

When faced with hype, do your research, seek advice from trusted sources, and especially don’t let vague promises on social media fool you. Only buy supplements from reputable and guaranteed sources to avoid risks to your health.

Being cautious and alert is the key to protecting our health and wallets from unfounded and unreliable advertising.

Regarding advertising that overstates the product's benefits, the Ministry of Health is currently investigating the advertisement of a vegetable candy supplement that has caused a public outcry.

The Ministry of Health, through the Food Safety Department, has taken strong action when receiving information about false advertising of the food supplement product SUPERGREENS GUMMIES, also known as Kera Vegetable Candy.

The Food Safety Department has sent official dispatches to authorities in Ho Chi Minh City and Dak Lak province to request inspection and strict handling of violations (if any) related to false advertising of this product, which has made public opinion indignant.

According to information from the Food Safety Department, the product SUPERGREENS GUMMIES (Kera Vegetable Candy) is widely advertised on social media platforms such as Facebook, Tiktok, and websites, with misleading words for consumers, especially when emphasizing that just one candy is equivalent to a plate of vegetables. However, in reality, this product does not meet the quality and nutritional standards set forth in the advertisement.

Produced by Sisters Basket Group Joint Stock Company and manufactured at ASIA LIFE Joint Stock Company (in Ho Chi Minh City and Dak Lak), Kera vegetable candy products show signs of violating food advertising regulations, causing concerns for consumers' health.

Immediately after receiving the information, the Food Safety Department requested the Ho Chi Minh City Food Safety Department and the Dak Lak Department of Health to inspect, clarify and strictly handle violations (if any) related to the production and advertising of this product.

The authorities are required to check whether the production, publication, and advertising conditions of Kera vegetable candy products comply with the law, and to publicize the inspection results in the media to protect consumers.

Previously, a consumer tested the product at the National Institute of Quality Measurement and the results showed that 30 candies (equivalent to one box) only provided 0.51 grams of fiber, a number too low compared to actual needs.

This has caused strong opposition from the community, as the product's advertisement claims that one candy is equivalent to a plate of vegetables, a claim that has no scientific basis.

One factor that has made the case hot is the fact that celebrities and social media influencers are promoting the product, increasing its credibility despite its questionable quality.

According to Dr. Nguyen Hung Long, Deputy Director of the Department of Food Safety, advertising vegetable candy products like that is "excessive" and lacks scientific basis.

This expert said that the body needs at least 300 grams of green vegetables and 100 grams of fruit per day to ensure fiber and nutrition for health, and a candy like this cannot completely replace vegetables in the diet.

The Ministry of Health recommends that consumers be cautious with products that over-advertise their nutritional benefits, especially supplements that cannot replace main meals or a balanced diet.

False advertising can be misleading, directly impact public health and reduce people's trust in dietary supplements.



Source: https://baodautu.vn/can-trong-voi-quang-cao-thoi-phong-cong-dung-thuc-pham-d251356.html

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