Without developing new products, in recent times, Quang Yen has advocated upgrading and maintaining existing tourism products, ensuring good exploitation of advantages and suitability to local realities.
According to the Project on developing tourism products in Quang Yen town until 2025, with a vision to 2030, the locality will have 5 main types of tourism products, including: Spiritual tourism, culture - history - architecture, community tourism, eco-tourism, adventure tourism, culinary tourism and MICE tourism in a sustainable direction.
Quang Yen currently has 3 routes and 11 tourist destinations that have been recognized and put into exploitation and development. In the past time, the town has oriented and called for investment in building 3 1-star hotels; 1 2-star hotel; assessed and recognized 50 motels that meet tourist service standards, with a total of 500 rooms, capable of serving 1,000 - 1,500 guests/day and night. Assessed and guided the upgrading of facilities and services for 20 restaurants that meet tourist service standards with a capacity of serving 3,000 - 3,500 guests/day. Of which, 3 restaurants have been granted the "Restaurant that meets tourist service standards" sign at the provincial level; 17 restaurants that meet local tourist service standards.
Along with that, the locality has invested in making signs for tourist routes, destinations, and relics on highways and gateways to the town to introduce and guide tourists (applying digital positioning technology on Google Map - digital tourism map). At the same time, the People's Committees of the communes and wards of Quang Yen, Phong Coc, Nam Hoa, Phong Hai, Cong Hoa, Hiep Hoa, Tien An, and Lien Hoa have been directed to guide traditional craft villages to make handicraft products such as: Lo, that, bamboo boat models, wooden boats, making gio cakes, day cakes, rice paper, honey cakes, sour sausages, etc. to build OCOP product brands to serve tourism. Research and introduce folk cultural and artistic forms such as: Hat dum, "Ba gia dong", Cheo singing, and sea singing to serve tourists at tourist routes, destinations, and festivals in the area.
The town also encourages businesses and people to invest in building 35 standard karaoke restaurants; 15 cafes and refreshment shops serving tourists; 1 central stadium in the town; 1 multi-purpose gymnasium; 4 pickleball courts; 2 mini soccer fields and 2 modern swimming pools along with a system of markets, supermarkets, and stops to serve the diverse needs of tourists when coming to Quang Yen... Strengthening propaganda, promotion, expanding the space for connecting tourism development with localities in the province, coordinating with travel businesses inside and outside the province to build tours and tourism products to attract visitors.
In recent times, the town has focused on building many tourist attractions, relics, and festivals, such as: "Song Chanh Ben Ngu" culinary street, Phong Coc family national relic associated with the organization of the Xuong Dong Festival, Tien Cong temple national relic associated with the Tien Cong Festival, Bach Dang National Special Relic Site associated with the Bach Dang Traditional Festival... which have become a model of the province in promoting heritage values to become unique tourism products, a unique brand of Quang Yen.
Thanks to that, the number of tourists coming to the town has recovered and grown rapidly, contributing to promoting sustainable socio-economic development. Specifically, if in 2021, the town was most heavily affected by the Covid-19 pandemic, it only welcomed 260,000 visitors, with revenue reaching 169 billion VND, then in the past 3 years, the number of visitors has gradually recovered. In 2024, Quang Yen welcomed about 650,000 visitors, with revenue reaching 420 billion VND. With that growth momentum, this year Quang Yen aims to welcome 660,000 visitors, with revenue reaching 429 billion VND.
A good sign for Quang Yen is that one of the contents emphasized by the province in the Resolution of the Provincial People's Council on the socio-economic development tasks in 2025 is to accelerate the investment progress to upgrade the Bach Dang National Special Historical Relic Site to become a destination for domestic and foreign tourists to visit and learn about the culture and history of the patriotic tradition and preserve the sovereignty of the Vietnamese people.
Through research, it is shown that in the past, the Project to Preserve and Promote the Value of the Bach Dang Victory Historical Relic Site has been implemented very slowly for many reasons. Therefore, the province's emphasis on the importance of this task brings hope in promoting the investment process to complete the project, contributing to promoting and exploiting a heritage complex of the highest value in the area, which is also a heritage component in the Yen Tu - Vinh Nghiem - Con Son - Kiep Bac Relic Complex, which is being submitted to UNESCO for recognition as a World Cultural Heritage.
At this time, the town has been planning to organize cultural - sports, art, exhibition activities and spring festivals in the area. As a land of relics and festivals, spring is also the time when the heritages of Quang Yen attract a large number of people in the region and tourists from all over the world to come to offer offerings, visit and have fun in the bustling atmosphere of the new year. Among them, we can mention some typical festivals, such as: Cau Ngu Festival, Tien Cong Festival, Giua Dong Pagoda Festival, Dai Ky Phuc Festival in Coc Village, Yen Dong Village, Hung Hoc Communal House Festival, Yen Dong Communal House Festival, Luu Khe Communal House Festival, Bach Dang Festival...
As for the Tien Cong festival this year, which celebrates the 591st anniversary of the Tien Cong opening the land (1434-2025), the town will continue to maintain financial support for localities to organize collective and individual processions, in order to preserve and promote the value of the national intangible cultural heritage of the Tien Cong festival, the cultural beauty of "welcoming the elder Thuong Tho" is the soul and most unique feature of the festival...
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