Developing tourism associated with preserving traditional cultural identity is being implemented strongly and effectively by localities throughout Khanh Hoa province to preserve traditional cultural beauty and unique customs. From there, it contributes to diversifying typical tourism products, attracting a large number of domestic and foreign tourists to experience.
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| Children play folk games with staff of Nha Trang Xua. |
Tourists enjoy exploring the culture of Agarwood land
During the Lunar New Year 2025, Nha Trang Xua Tourist Area (Vinh Thai Commune, Nha Trang City) has become an attractive tourist destination for domestic and international tourists. Although not too large, Nha Trang Xua somehow recreates the traditional cultural beauty of the land of Agarwood. Passing through the wooden gate, visitors seem to touch the rustic countryside picture with an ancient house with a dark brown tiled roof, a messy vegetable garden, in the simple style of the Vietnamese countryside people in the past. In particular, in Nha Trang Xua there is a collection of familiar objects of the past. These are stone mortars worn by time, rough Lu Cam ceramic vases, butterfly sewing machines... and bronze molds from Phu Loc craft village (Dien Khanh district). Traditional culture is still very alive with the rustic women beside the red-hot banh xeo stove, the men wrapping green banh chung... Visitors coming here cannot help but want to take pictures to preserve the colors of time!
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| International tourists explore traditional Vietnamese culture in Ancient Nha Trang. |
In addition to Nha Trang Xua Tourist Area, many tourist areas and hotels pay great attention to introducing traditional Vietnamese culture to increase attraction for tourists such as: Organizing for tourists to wrap Chung cake, Tet cake, giving calligraphy at the beginning of spring. We can mention Truong Son Craft Village as a museum introducing to tourists the traditional occupations of the people of Agarwood land, or Champa Island Nha Trang Tourist Area has a miniature craft village with occupations such as: Making conical hats, embroidering paintings, making Cham pottery... During the Tet At Ty 2025, in addition to the activity "Cooking Tet cake, returning to the old Tet", Champa Island Nha Trang Tourist Area also organizes many folk games such as: Walking on stilts, blindfolded pot smashing, walking on monkey bridge... for tourists to experience. Many international families were very interested in the traditional culture of the Vietnamese people, letting the children experience folk games. "My family stayed at Champa Island Nha Trang for 5 nights. We like to stay here because the scenery is very peaceful, right in the city center. Besides the convenient facilities, we especially enjoy watching artisans perform traditional crafts, experience folk games and watch rice cakes being wrapped", Ms. Hwang Ga In (tourist from Seoul, Korea) expressed.
According to Ms. Christina Nguyen - Director of Zazen Travel Co., Ltd., besides the need for relaxation, tourists coming to Khanh Hoa, especially international tourists, really like to explore the traditional culture of the locality. The company is often booked by tourists from Europe, Australia, America... for tours to visit pagodas, cultural relics and traditional crafts of Khanh Hoa. Many visitors also explore Vietnamese culture through going to the market, learning to make traditional Vietnamese dishes such as: Banh xeo, Goi cuon...
Continue to preserve and promote
According to tourism experts, culture is the pillar for sustainable tourism development. With the cultural diversity of 36 ethnic groups living from the coastal areas to the highlands, Khanh Hoa has great advantages to develop cultural tourism. In addition to taking visitors to visit cultural and historical relics, travel agencies can build tours to learn about intangible cultural heritage through enjoying music, traditional festivals... In fact, promoting the value of traditional cultural identity to serve tourism is not only implemented in Nha Trang but is being encouraged to expand throughout the province, especially in mountainous areas. Currently, localities such as Khanh Son, Khanh Vinh, Ninh Hoa... all have projects to preserve the culture of ethnic minorities (EM) associated with developing community tourism.
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| Two female Korean tourists experience pottery making with Cham artisans at Champa Island Nha Trang. |
According to Ms. Ca Tong Thi Men - Vice Chairman of Khanh Vinh District People's Committee, implementing the National Target Program on Socio-Economic Development in Ethnic Minority and Mountainous Areas , 2021 - 2030 period, Phase I: from 2021 to 2025 , from the beginning of April 2024, the district has deployed a plan to implement the Project "Preserving and promoting the fine traditional cultural values of ethnic minorities associated with tourism development". According to the plan, the district will build 3 folk cultural clubs of ethnic groups: Ede (in Hon Lay village, Khanh Hiep commune), T'rin (in Gia Lo village, Giang Ly commune), Raglai (Suoi Ca village, Khanh Trung commune). In addition, the district also supports the activities of 6 traditional art troupes in villages in Ethnic Minority and Mountainous Areas...; organize training courses, foster professional skills, and teach intangible culture. Similarly, Khanh Son district has organized 6 classes to teach how to play the ma la, 3 classes to teach how to play the lithophone, 3 classes to teach how to sing epic songs for young people in the district; established art troupes, ma la, lithophone, chapi and trumpet playing teams... to be ready to serve tourists when needed. Currently, the district is building a community tourism model in Hon Dung village (Son Hiep commune) associated with promoting the cultural values, history, customs and good practices of ethnic minorities in the area.
Ms. Nguyen Thi Le Thanh - Director of the Department of Tourism shared: The preservation and promotion of traditional culture in tourism activities is being paid attention to by localities and tourism businesses. In the province, there are more and more models of sightseeing and experiencing traditional culture, from handicrafts to cuisine. In particular, Truong Son Craft Village and Nha Trang Xua are two destinations that are popular with tourists. In the plan to implement the Project on developing community tourism in Vietnam in the province, the Provincial People's Committee has set the goal: By 2025, at recognized community tourism sites in the province, the good traditional cultural values and identities of ethnic groups will be basically preserved and promoted; 20% of community tourism sites will have community houses; 20% of community tourism sites will have traditional cultural and artistic teams (clubs) operating regularly. Currently, localities in the province are promoting the development of community tourism, in which traditional culture is a pillar element for community tourism destinations to attract tourists, especially in mountainous districts. Tourists coming to Khanh Hoa not only enjoy the natural beauty and warm weather but can also explore many cultural beauties of the Agarwood land from the plains to the mountains!
XUAN THANH
Source: https://baokhanhhoa.vn/du-lich/202502/phat-huy-gia-tri-van-hoa-trong-hoat-dong-du-lich-e3d7474/
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