Do Quang Khanh - From a technology engineer to the owner of a gemstone brand
Born into a family with a father who devoted his whole life to stone, Do Quang Khanh brought stone into life in a very simple and natural way, like the air, like his flesh and blood.
Do Quang Khanh and the hobby of playing with gemstones.
For that reason, although he graduated from the Information Technology Department at Hanoi University of Science and Technology, after a few years of working, Mr. Khanh decided to switch to consulting and providing gemstone products - something that was familiar to him during his childhood. In 2010, he started his own business and is the Founder of the Ngoc Viet Nam brand until now.
To achieve the success he has today, the 8x generation guy had a difficult start-up period. He started with nothing but bare hands and a bunch of “broken brooms and ragged baskets” that his father asked him to liquidate. He tried his hand at “selling goods” on forums and classifieds sites. Without a store, he could only carry a bag and go out to sell ice. After 2 years of hard work, Mr. Khanh was able to open a small shop at home.
When the forum declined, he started everything again on Facebook, then rented a business location, and devoted all his efforts to the stone industry and the Ngoc Viet Nam brand. Up to now, after more than a decade of development, Ngoc Viet Nam has become one of the most successful brands in the booming gemstone business wave in Vietnam.
Currently, this gemstone brand owns two stores in Hanoi and Ho Chi Minh City, and is developing strongly on its Website, Fanpage, Facebook Group, Instagram, Youtube, and soon TikTok.
Ngoc Viet Nam is increasingly asserting its position in the Vietnamese gemstone market with showrooms in both the North and South.
Vietnamese Gemstones - the quintessence of Vietnamese gemstones and 5 core values
The owner of Ngoc Viet Nam shared that to develop as it is today, there are 5 things he always keeps in mind, which are also the 5 core values that the brand wants to bring to customers.
First, a stone trader must first be knowledgeable about stones. Customers must be given the most accurate information about the product.
Jewelry and gemstones are increasingly attracting a wide range of customers. However, consumers are often “ripped off” or buy fake, poor quality products. The reason is that these customers are not equipped with enough knowledge. They need businessmen with enough heart and vision, who truly understand gemstones, to provide accurate and useful information.
Understanding this, the owner of Ngoc Viet Nam said he was successful in convincing customers with his own values, affirming his personal brand in the stone field. By applying the quintessence of knowledge about gemstones that his father had accumulated and passed down over the decades.
In addition, he has a passion for learning and research, personally hunting for gemstones in most of the world's most famous gemstone capitals. Each trip is not simply a journey to hunt for gemstones, but also to share about the culture and people of each land he visits. These contents are highly appreciated by customers and professionals.
Gem hunting journey at Singapore Gem Fair.
Meeting with Indian partners at Bangkok gem fair.
In addition, Mr. Do Quang Khanh also completed the Gemstone Appraisal course at the Gemological Institute of America GIA - the world's most prestigious gem appraisal center today.
Certificate from the world's prestigious appraisal center - Gemological Institute of America GIA.
Second, when consulting, the customer's interests must be placed above the purpose of selling the product. Ngoc Viet Nam understands that in business, you sell poor quality products, gain big profits in the short term, but will fade very quickly. You sell trust, that trust will not stop, but multiply many times.
Third, do not take advantage of superstition for personal gain.
Fourth, the difficulty in finding a satisfactory stone is not the customer's problem but the responsibility of Ngoc Viet Nam to solve.
In the end, Ngoc Viet Nam does not bring what it has, but brings what customers need.
The core values of Ngoc Viet Nam help businesses go further in the Vietnamese gemstone market. CEO Do Quang Khanh hopes that in the future, his brand will grow more and more and be more accepted by customers.
Bao Anh
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