Proud of Vietnamese products

In recent years, with the participation of all levels and sectors in the province, the Campaign "Vietnamese people prioritize using Vietnamese goods" through many forms has created strong changes in many aspects. Vietnamese goods with high quality, especially OCOP products, typical of the province, have become competitive in the market, becoming the priority choice of consumers. This is not only a good signal for the province's trade activities but also practically contributes to "awakening" the potential and advantages of localities, opening up new prospects in socio-economic development in the area.

Leaders of the Fatherland Front Committee of Thanh Son province and district inspected the consumption of Vietnamese goods at Luu Thuy commercial store, Vo Mieu commune, Thanh Son district.

Quality raised to the next level

Launched by the Politburo in 2009, the campaign "Vietnamese people prioritize using Vietnamese goods" with the aim of building a consumer culture among Vietnamese people; creating motivation for Vietnamese enterprises to build prestigious Vietnamese brands; protecting the development of the economy, reducing dependence on imported goods; arousing patriotism and pride in Vietnamese products... is considered one of the long-term campaigns that have brought about clear results. From the mentality of preferring foreign goods and not prioritizing the use of Vietnamese goods in the early stages of implementation, up to now, the concept of Vietnamese goods has been increasingly imprinted in the minds of consumers.

Over the years, in order for the campaign to be implemented effectively and comprehensively and to create a clear and sustainable change in consumer awareness and behavior; with the motto "quality creates trust", units, levels and functional branches in the province have focused on directing enterprises producing and distributing Vietnamese products in the area to correctly identify their missions and tasks and seriously carry out production and distribution activities. Thereby creating a solid foundation to build trust in quality and safe Vietnamese products among consumers.

Starting out as a “village-scale” enterprise, in recent years, Truong Foods Production & Trading Joint Stock Company has made a “leap” in building and affirming the local specialty brand “covering” the domestic market, creating prestige, quality and competitiveness in the market. Currently, the Company has built a system of more than 10,000 points of sale nationwide, producing 3 million products per year.

Ms. Nguyen Thi Thu Hoa - Director of Truong Foods Production & Trading Joint Stock Company (Thanh Son Town, Thanh Son District) said: “Truong Foods was established in 2015 as a unit that produces and distributes sour meat, salted meat, spring rolls, fermented fish,... specialties of the Ancestral Land. At the time of its establishment, the market was still small, and the brand was not widely known by consumers. To create trust, change the psychology and thinking of Vietnamese consumers, especially with traditional and specialty products; create competitiveness in the market, our Company always determines that improving quality is the most effective and practical way. Therefore, in recent years, Truong Foods has continuously invested in synchronous production lines, improved product quality, service quality, brand building, diversified designs,... to adapt to the needs and tastes, thereby gradually building prestige and trust for consumers.

Responding to the campaign "Vietnamese people prioritize using Vietnamese goods", considering this a good opportunity to promote production and business development, in recent times, as well as Truong Foods Production & Trading Joint Stock Company, many manufacturers and enterprises in the province have actively and proactively transformed digitally, invested in modern production lines, diversified products and services, innovated product designs and quality, strengthened management to reduce costs to lower prices, and enhanced product competitiveness. Thanks to that, the number of OCOP products and typical products with unique characteristics of the province has increased year by year.

Many products also meet national and international quality assessment standards (Vietgap, ISO, ...); stand firm in large supermarket systems such as WinMart, Co.opMart, ... nationwide; are widely promoted and consumed on e-commerce platforms Shopee, Lazada and meet export market standards. These results have gradually shown that the "Vietnamese people prioritize using Vietnamese products" campaign in Phu Tho not only creates a change in the supply-demand mindset of Vietnamese people but also creates a strong impression of the brand of Dat To products in the market of quality and reputable Vietnamese products.

Truong Foods Production and Trading Joint Stock Company (Thanh Son Town, Thanh Son District) has built many display and product promotion points in the province to introduce to tourists.

Faith spreads

After more than 15 years of implementing the campaign in the province, consumers have begun to consider and compare the prices and quality of Vietnamese goods and imported goods to choose to buy and consume. Especially in rural, mountainous and remote areas, people have also realized the meaning and role of the campaign, and are more interested in shopping and consuming Vietnamese goods; Vietnamese consumer products with reasonable prices and guaranteed quality have been prioritized by people to replace products of unknown origin, labels and imported products.

In order for the campaign to spread widely, create changes and sustainable changes in consumers' awareness and behavior, in recent years, all levels and functional branches in the province have actively developed and issued action plans and solutions to promote the consumption of Vietnamese goods. Notable among these are information and propaganda work associated with specific programs and movements of the Women's Union, Farmers' Association, Veterans' Association, Young Entrepreneurs' Association, Labor Federation, Youth Union such as: Festival "Youth accompanying Vietnamese goods", "Consumers vote for high-quality Vietnamese products"; fair "Vietnamese people use Vietnamese goods"; Movement "Vietnamese goods conquer Vietnamese people"; Program "Bringing Vietnamese goods to the countryside"...

With more than 10,000 items for sale, of which over 80% are Vietnamese goods - Co.opmart Viet Tri Supermarket (Viet Tri City) is one of the units actively implementing the campaign "Vietnamese people prioritize using Vietnamese goods" in the city.

Ms. Tran Nhat Thu - Tho Son Ward, Viet Tri City, a loyal customer at Co.opmart Viet Tri Supermarket shared: “Buying and using Vietnamese products at Co.opmart has become a habit of my family. Using Vietnamese products, especially agricultural products of the province, is not only to support the development of domestic enterprises but also a way for me to show my trust and pride in Vietnamese products. The products that my family regularly uses include: Hung Lo rice noodles, Doan Hung grapefruit, My Lung Ga Gay sticky rice, Long Coc specialty tea, etc. Especially when I need to buy goods as gifts, I always prioritize Vietnamese products because of their diverse designs, clear origin, good quality, and reasonable price”.

The whole province currently has over 300 products and OCOP product groups with a rating of 3 stars or higher; over 10 points of sale and introduction of OCOP products, typical products of Phu Tho are built by departments and branches in the province to promote the specialties of the Ancestral Land; 333 booths with 1,013 products and services are posted on the Phu Tho province E-commerce Exchange (giaothuong.net.vn).

Based on understanding the actual needs, in recent years, the Department of Industry and Trade has proactively developed and implemented many practical solutions to promote the consumption of Vietnamese goods in the province such as: Actively coordinating with related sectors, organizations, and associations to strengthen and diversify forms of propaganda to promote the campaign; promoting trade promotion, connecting supply and demand, organizing the construction of Vietnamese sales points; promoting export promotion activities for key markets, making the most of the market's export potential; providing market information, creating trading opportunities to increase market share in traditional markets, and exploiting new markets to the fullest...

“Vietnamese people prioritize using Vietnamese goods” is a campaign of great significance in the country’s economic development strategy. In order for the campaign to continue to be effective in the province, in addition to the active support of state agencies and the seriousness in production and distribution of products by enterprises, it also requires the initiative, positive response and strong dissemination from consumers so that Vietnamese goods and typical products of the province can truly make an impression on the market.

Bich Ngoc

Source: https://baophutho.vn/tu-hao-hang-viet-230368.htm