Masterise Homes, Southeast Asia's largest luxury real estate developer, has officially signed a partnership with S&S Christie's International Real Estate (S&S CIRE).
At the same time, announced the listing of the entire portfolio of luxury and super luxury products developed by the company on the global platform Christie's International Real Estate.
S&S CIRE is the exclusive representative of Christie's International Real Estate in Vietnam, under S&S Group - a pioneer in the luxury goods industry with over a decade of experience.
The strategic partnership announcement marks an important milestone for both companies, a pioneering Vietnamese brand with international stature and a globally renowned name in the luxury segment, both aiming to bring Vietnamese real estate to the world, while providing excellent service and ensuring access to the world's most prestigious assets for customers.
Masterise Homes and S&S CIRE announced strategic cooperation in Ho Chi Minh City, March 11
At the event, the list of real estate projects developed by Masterise Homes listed on CIRE's global network was also announced, including: Grand Marina, Saigon - the world's largest Mariott & JW Marriott branded apartment complex, located on the Ba Son heritage (District 1, Ho Chi Minh City); The Rivus - Elie Saab-branded villas of a super rare type globally, owning the first designated marina in Vietnam (Thu Duc City, Ho Chi Minh City); and high-value SOHO commercial townhouses located in an international standard urban area, a symbol of Southeast Asia, The Global City (Thu Duc City) - the first and only urban area in Vietnam currently designed by Foster+Partners.
According to a report from New World Wealth and Henley & Partners, Vietnam is one of the countries with the fastest growth rate of millionaires (owning net assets of 1 million USD or more) in the world, increasing by 98% in the period 2013-2023.
In the next 10 years, total personal wealth in Vietnam is forecast to increase by 125%, the fastest growth rate globally. This boom not only reflects economic strength but also shapes a distinct social class with very high expectations for lifestyle and investment taste.
Research from Henley & Partners also shows that people with net assets of 1 million USD or more in countries around the world often migrate to countries with favorable business environments, preferential tax policies, high quality of life, or great investment potential.
Vietnam, with its rapid economic growth (GDP increased by an average of 6-7% per year over the past decade) and strategic location in Southeast Asia, also promises to be an attractive destination for the international wealthy.
In that context, real estate serving this customer segment is no longer simply a place to live but must be a worthy asset, affirming the position, vision and lifestyle of the owner, representing the world's elite.
Grand Marina, Saigon is the first Marriott & JW Marriott branded real estate project in Vietnam, located on the historic land of Ba Son.
Pioneering in developing branded real estate in Vietnam, Masterise Homes has applied branded real estate development models recognized worldwide.
From design, construction to project operation, every detail strictly adheres to the most stringent global standards.
In particular, Masterise Homes' luxury and super luxury real estate always meet the location factor - the decisive factor for a project to be considered a branded real estate. For example, with Grand Marina, Saigon, it is a unique location in the city center or with The Rivus, it is a rare water terrain.
In addition, Masterise Homes also cooperates with leading brands in the field of hotel services, design... such as Marriott International or Elie Saab.
Worldwide, Marriott International has a history of more than 65 years, operating 600 hotels and 120 apartment complexes, along with two other luxury hotel management units accounting for more than 50% of branded real estate products globally.
Meanwhile, Elie Saab, the haute couture fashion designer, has collaborated with real estate developers to bring sophistication and splendor to his designs to create projects that are extremely rare. In the world, there are only less than 20 super-luxury villas and apartments bearing the Elie Saab brand, located in places with stunning views, symbolizing the lavish lifestyle of the super-rich: overlooking Dubai Bay (UAE), located on Qetaifan North Island (Doha, Qatar), Hyde Park - one of the most prestigious areas in London (UK), a high-end coastal resort on the Mediterranean coast (Egypt), overlooking the Mediterranean Sea and Sierra Blanca mountains (Spain) ...
Speaking at the signing ceremony with Masterise Homes, Ms. Tu Le, Operations Director, S&S Group said: "Christie's International Real Estate is proud to always maintain the strictest standards when selecting listed products, reflecting Christie's auction house's more than 250-year legacy in introducing high-value assets to global customers. Each real estate must represent luxury, uniqueness and scarcity, from coastal villas, historic castles, to modern apartments or one-of-a-kind mansions. The selection of S&S CIRE's listed real estate in Vietnam is also based on global standards in real estate evaluation and appraisal, as well as the vision of service quality and brand of S&S Group".
The signing of the cooperation agreement and listing of the entire real estate portfolio on Christie International Real Estate's network not only affirms Masterise Homes' international capacity, quality and globally recognized real estate value, but also marks a memorable milestone for Vietnamese real estate on the world map.
Sharing about this step forward of Masterise Homes, Ms. Nguyen Thi Minh Phuong, Director of Business Development in the South, said: "Collecting luxury real estate is no longer a hobby, but it reflects the lifestyle, investment taste and social status of the global elite. In the context of rapid and stable economic development, luxury real estate assets in Vietnam have the potential for sustainable growth and this is also an ideal time for investors. Masterise Homes is committed to bringing truly special products, introducing prestigious world assets to global customers."
Source: https://diaoc.nld.com.vn/masterise-homes-niem-yet-danh-muc-bds-hang-sang-len-ss-cire-196250311175814333.htm
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