Director Vi Kien Thanh said that state films are shown in many forms to serve the people and are not made and then "stored".
Industry leaders answered a number of questions related to the management and development of cinema activities, at a regular press conference of the Ministry of Culture, Sports and Tourism, on the morning of April 11 in Hanoi.
In response to the question about the future direction of distributing and popularizing State films, after the phenomenon of Dao, Pho and Piano attracting the attention of the audience, Mr. Vi Kien Thanh said: "We are always asked by many parties, including the Ministry of Finance: 'The films made by the Ministry of Culture, Sports and Tourism do not generate revenue, do not recover capital, are they stored?'. I affirm that State films are used to screen at film weeks, festivals at home and abroad, at cultural centers of provinces and cities, and shown for free on television."
He gave the example that Dao, Pho and Piano will be shown at the film week celebrating the 70th anniversary of Dien Bien Phu Victory at the end of April, and will be broadcast on television on the occasion of the 70th anniversary of the Liberation of the Capital (October 10).
Director of the Department of Cinema Vi Kien Thanh at the meeting on the morning of April 11. Photo: Ha Thu
According to Mr. Thanh, the State cannot use private films to screen for political purposes because it does not have the money to buy copyrights. The Ministry of Culture, Sports and Tourism currently only orders production, and does not have the funds to distribute or promote films. Previously, distribution was handled by Fafim Vietnam. However, this enterprise encountered many problems after equitization and has now ceased operations.
Mr. Thanh emphasized: "Currently, there is no legal framework for dividing percentages for state-run cinemas." Therefore, after Dao, Pho and Piano, the Cinema Department has developed a decree on distributing and disseminating films made from the state budget, proposing to assign the National Cinema Center to distribute this source of films, and is expected to complete the project by the end of this year.
Peach, Pho and Piano are part of the Ministry of Culture, Sports and Tourism's pilot release program, released at the National Cinema Center, with the aim of measuring the revenue-generating capacity of state-owned films. After the work attracted attention, the Cinema Department screened it at a number of private theaters, which agreed to pay 100% of the revenue to the national budget.
Analyzing the film's success, Mr. Thanh gave the revenue figure of 21 billion VND, recovering the investment capital, with a ticket price of 50,000 VND, lower than private films. Mr. Thanh gave three reasons why Dao, Pho and Piano received attention. First, the work was good. Second, the film was supported by the audience, press, and media, creating a viral effect. Finally, the film was released at a good time, when other topics related to social life and family were somewhat saturated. Regarding creating works with similar effects, industry leaders said this was a difficult problem for the entire film industry, because no one could accurately predict the appeal of a film with political or historical themes.
Peach, Pho and Piano was commissioned by the Ministry of Culture, Sports and Tourism, set in Hanoi during the 60-day and night war in late 1946 and early 1947, praising the spirit of soldiers and people of Hanoi during the bomb and bullet period. The film was released on the first day of Lunar New Year (February 10), shown only at the National Cinema Center, unexpectedly creating a ticket fever among audiences.
Trailer for the movie "Peach, Pho and Piano". Video: Feature Film Studio 1
During the meeting, Mr. Vi Kien Thanh also answered questions about censoring movies on the internet, especially movies with the "cow tongue line". The director admitted that it was difficult because of limited human resources, with only 10 officers in charge of inspection. They were divided into two shifts each day, watching about five movies in one shift, often overloaded. Previously, the Cinema Department proposed a reward of 200,000 VND for those who discovered movies with the "cow tongue line", but it was not approved. Mr. Thanh hopes that all audiences will be aware of self-censorship and speak up when they discover violations.
The situation of Vietnam Feature Film Studio was also mentioned. Regarding the request for Vivaso to withdraw from the studio, Mr. Thanh said that the process of divestment of Vivaso is complicated, facing many difficulties, and is being carried out under the supervision of the Government Inspectorate.
Ha Thu
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