The push for Ha Nam to make a strong breakthrough on Vietnam's tourism map

Công LuậnCông Luận02/10/2024


Potential waiting to be awakened

In 2024, surpassing many strong candidates, Ha Nam was honored for the first time as “Asia’s Leading Emerging Destination” at the World Travel Awards (WTA) Asia and Oceania. Last year, the province was also honored by WTA as “The World’s Leading Local Cultural Destination” thanks to its rich and unique cultural and historical values. This meaningful award not only affirms the potential and attractiveness of Ha Nam’s natural resources and cultural heritage values, but also contributes to promoting the image of Ha Nam tourism internationally.

I like to travel to Hanoi but I am afraid of being overwhelmed by the strong wind on the Vietnam tourist map, picture 1.

Ha Nam - a land of beautiful mountains and rivers.

Looking at the “treasures” that Ha Nam holds, perhaps no one is surprised by the title that this place has just received. The land at the southern gateway of the capital has a unique landscape, diverse terrain with famous landscapes such as: Tam Chuc spiritual landscape complex, Ba Hang Lake, Ngu Dong Son, Luon cave, Long Doi Son, Bat Canh Tien… The dense river and lake system with the Red River, Day River, Chau River, Nhue River… also gives the land its own poetic beauty and unique cultural values.

In the ups and downs of time, this land still preserves almost intact the "essence" of Northern culture. Although it has the second smallest area in the country with about 850 km2, Ha Nam has nearly 2,000 historical and cultural relics and more than 200 traditional festivals. The festivals are almost completely preserved with many unique traditional rituals such as: Tich Dien Doi Son Festival, Tran Thuong Temple Festival, Tam Chuc Spring Festival, Lieu Doi Wrestling Festival, ... This "land of the rice fields" is also the cradle of many unique folk art forms such as Ngo village's Cheo - Chau Giang - Phuong Thuong, Dam Quyen Son singing and dancing, Lai Len singing and dancing, love folk songs, ... which have long been deeply imprinted in the minds of every local person.

I like to travel to Ha Nam but I am afraid of being overwhelmed by the strong winds on the Vietnam tourist map, picture 2.

Many famous historical sites of Ha Nam are favorite destinations for tourists.

Ha Nam is also the birthplace of many famous craft villages such as Nha Xa silk weaving, Thanh Ha embroidery, Do Hai fine arts, Quyet Thanh pottery, Doi Tam drums, Cheu rice paper, Voc village wine, etc. In particular, the local cuisine has long been famous for its specialties such as Vu Dai village braised fish, Phu Ly rice rolls, Kim Bang seven-course mountain goat, Tam Chuc mullet sour soup, Duy Tien chicken claws, etc.

Surrounded by rivers and supported by mountains, Ha Nam is the focal point connecting the capitals, ancient capitals and famous urban areas from ancient times such as Thang Long (Hanoi) - Hoa Lu ancient capital (Ninh Binh) - Phu Thien Truong (Nam Dinh) and Pho Hien (Hung Yen). Because of its special central location, Ha Nam has long been considered a land of feng shui and importance. Along with diverse and rich tourism resources, if properly developed, this will be a good condition for Ha Nam to become the most attractive destination.

Developing service infrastructure to upgrade tourism

According to statistics, the number of tourists to Ha Nam is constantly increasing, with an average annual growth of 20 to 25%. Despite being heavily affected by the Covid-19 pandemic, 2022 is considered the year marking the return and strong recovery of Ha Nam's tourism industry with more than 3.1 million visitors, with total tourism revenue estimated at more than VND 2,150 billion. In 2023, the total number of tourists to Ha Nam increased to a record, reaching more than 4.3 million, with tourism revenue estimated at more than VND 3,380 billion.

I like to travel to Hanoi but I am afraid of being overwhelmed by the strong wind on the Vietnam tourist map, picture 3.

Sun Urban City resort will be a boost for Ha Nam tourism. Illustrative photo by PC

However, compared to the tourism capitals of the North, this result is still quite modest. For example, Ninh Binh - a locality with many similarities in terrain and culture with Ha Nam, welcomed nearly 6.6 million visitors in 2023, more than 1.5 times more than Ha Nam. The province's annual tourism revenue is estimated at over 6,500 billion VND, nearly double that of Ha Nam.

According to experts, limited tourism infrastructure, undiverse and unattractive tourism products, and human resources that have not met development needs are the reasons why Ha Nam tourism has not been able to make a strong breakthrough on the Vietnamese tourism map. In order to contribute to the local government in making tourism an important economic sector, Sun Group will invest in many large-scale projects in the future. In particular, Sun Group's first mark on the journey of "beautifying the land" of Ha Nam is the Sun Urban City resort project in Phu Ly, with a scale of nearly 420 hectares.

I like to travel to Hanoi but I am afraid of being overwhelmed by the strong wind on the Vietnam tourist map, picture 4.

The system of parks and theme gardens at Sun Urban City meets the entertainment needs of tourists and residents. Illustrative photo by PC

The project is located at the focal point connecting Ha Nam with the provinces of the Northern Delta, and is also a convenient location for traveling to historical sites and scenic spots throughout the province. Up to 200 hectares are devoted to green space, water surface, 5 large parks such as Sun World Park 19.37 hectares, cultural park 36.7 hectares, ecological park 13 hectares, sports park 22 hectares, festival park 8.9 hectares and a series of first-time amenities, ... Sun Urban City resort urban area will create a colorful living - resort space for residents, expected to become a "suburban resort city with 1,001 amenities" in the South of Hanoi.

At Sun Urban City Resort, the traditional culture of Ha Nam will blend with the modernity and civilization of urban life, helping residents feel the balance. There is also no shortage of attractive experiences for visitors from all over the world: entertainment in water parks, indoor parks, Kid Universal children's world; relaxation, "healing" camping in green parks, artificial beaches; or immersing yourself in unique cultural festival activities, enjoying eye-catching fireworks displays every night... These are unique tourism products and experiences that are still lacking in Ha Nam that visitors have been waiting for for a long time.

Therefore, Sun Urban City promises not only to bring new vitality to Ha Nam land, increase the attraction of the destination but also create momentum to gradually make Ha Nam break out on the domestic and foreign tourism map.

On September 26, 2024 in Ho Chi Minh City, Sun Urban City Phu Ly Resort, Ha Nam was honored in the category "Project of the Year" within the framework of Dot Property Vietnam Awards 2024 - the most prestigious award in the real estate sector in Vietnam and Southeast Asia.



Source: https://www.congluan.vn/cu-hich-de-ha-nam-but-pha-manh-me-tren-ban-do-du-lich-viet-nam-post314920.html

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