The Central Post Office is one of the most famous architectural works in Ho Chi Minh City. Photo: Hong Dat/VNA
Many international tourist attractions
According to accommodation search data collected on the Agoda Digital Travel Platform (Agoda), Da Nang was the most searched city by American tourists in January 2025, surpassing Tokyo (Japan) and Bangkok (Thailand). In particular, search trends show that Da Nang has been in the top 5 cities of interest to North American tourists since July 2024 and has maintained this position continuously since then.
Agoda's report also shows that, not only Da Nang, Vietnam is also becoming the most sought-after destination for US tourists. In addition, US tourists are currently the second largest source market for Vietnam, behind only South Korea. This growth is in line with the strategy of welcoming 1.3 million US tourists by 2028 and entering the top 3 markets sending visitors to Vietnam.
Ha Giang is also becoming an attractive destination for many international tourists thanks to its spectacular mountain passes and majestic natural scenery; increasingly famous on the tourist map with a "motorbike adventure" route of about 5 - 6 days. The Ha Giang route also attracts backpackers to stop at many towns and villages with strong local cultural identity and authentic experiences of local life, chosen by many international tourists.
This year, the Ha Giang route has received the most attention from tourists from the United States, South Korea, Taiwan (China), etc. In particular, the number of searches for Ha Giang from South Korean tourists has achieved the strongest growth. Mr. Vu Ngoc Lam, Country Director of Agoda Vietnam, shared that the increasing appeal of wild and unique destinations such as the Ha Giang route shows that tourists increasingly want to have authentic experiences, love adventure and explore culture.
According to statistics in 2024, Vietnam welcomed 711,464 tourists from Japan; Ho Chi Minh City alone welcomed 348,239. This result helped Japan enter the top 6 international tourist markets to the City. Japan is always in the top markets for international visitors to the City; the top international markets searching for Vietnam tourism and the top favorite destinations of Vietnamese people and Ho Chi Minh City. According to Ms. Phan Phuong Hoang, Deputy General Director of Vietnam Transport Tourism and Marketing Joint Stock Company (Vietravel), the number of Japanese tourists to Vietnam has increased every year. Tourism promotion activities to this market focus on the peak season starting from October of the previous year and lasting until the end of March of the following year.
Ms. Bui Thi Ngoc Hieu, Deputy Director of the Ho Chi Minh City Department of Tourism, said that for potential tourist markets such as Japan, the flight route between the locality and Japan is currently being strongly exploited with a frequency of about 18 flights per day by airlines, including: Vietnam Airlines, Vietravel Airline, Vietjet Air, All Nippon Airways, Japan Airlines... This is a condition for the two countries in general and Ho Chi Minh City in particular to continue to promote the development of international tourism in the coming time.
Position in Asia
In the quick report “Vietnam’s Destination Brand Strength from the Perspective of Asian Source Markets” recently released by The Outbox Company - a pioneering market research and data analysis company focusing on the tourism and hospitality sector in Asia, Thailand, Indonesia and India are the three markets that rate Vietnam’s tourism brand the highest, with scores of 142.8; 138.8 and 138.2 respectively. This shows that Vietnam has a positive brand image and high recognition in these markets.
On the other hand, Vietnam's average score across the Asian market is 127.5, showing that Vietnam's tourism has a certain competitive position, but there are still many areas that need improvement. Vietnam's destination brand generally maintains a fairly high level of attractiveness for the next trip in all markets in the Asian region. To take advantage of the current advantage, some experts point out that Vietnam needs to promote its destination brand marketing campaign and expand the introduction of new tourism products in markets with high recognition; at the same time, promote destination promotion strategies to reach diverse markets...
Regarding attracting more tourists to Vietnam, according to the tourism and travel business community, it is necessary to first increase promotion and advertising in potential and emerging markets. Localities that identify tourism as a key industry need to have a strategy to build a professional tourism brand image, diversify products and improve service quality at restaurants, accommodation facilities, etc.
Since the beginning of 2025, the Ho Chi Minh City Tourism Department has officially launched a series of activities to promote tourism images at the international arrival terminal of Tan Son Nhat airport with welcome messages in many languages, QR codes to access the city's tourism information system. When visitors arrive in the city, they will experience practical values such as the message "Ho Chi Minh City welcomes you" at the baggage claim area at the international arrival terminal of Tan Son Nhat airport. A system of vivid promotional posters introducing the beauty and dynamism of the city has been delicately arranged along the corridor of visitors' movement from landing to the immigration area...
According to statistics, Tan Son Nhat Airport, Ho Chi Minh City welcomes more than 40 million international and domestic visitors each year. Therefore, the series of activities to promote the city's tourism image is also transmitted by the Department of Tourism in 27 languages, with vivid images continuously broadcast on LED screens. 2025 is considered to be a year of breakthrough efforts of the city's tourism industry with a strategy of diversifying new tourism products, professional services, attractive events, close connections and creative promotion strategies.
My Phuong (Vietnam News Agency)
Source: https://baotintuc.vn/du-lich/du-lich-viet-nam-tang-vi-the-nho-diem-den-hut-khach-quoc-te-20250311133654357.htm
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