The case of artist Son Tung-MTP was cited by a recruiter as an example for students to learn about how to position their personal brand.
When you go to work, you have to be different.
Today, November 30, in Hanoi, Hanoi National University organized the "Career Journey and Job Connection" festival in 2024 (VNU Job Fair 2024). In the discussion session "Positioning yourself and conquering employers", Ms. Pham Thi Thu Hien, Deputy Director of the Recruitment and Talent Attraction Center of Saigon - Hanoi Commercial Joint Stock Bank (SHB), mentioned the case of artist Son Tung-MTP as a typical case of personal branding.
Recruitment expert shares in the talk show "Positioning yourself and conquering employers"
According to Ms. Pham Thi Thu Hien, unlike Generation X, who lived in a social environment where they had to restrain their personality, today's GenZ generation is very comfortable expressing their personality. However, from the perspective of an employer, she personally interacted with many GenZ students and found that the problem of positioning their personal brand seemed easy but turned out to be difficult.
It is easy because each person is an individual, a distinction. Even with twins, one person is very different from the other. It is difficult because to define oneself, each person must have a clear direction and choice about work and career, in order to have the material to create a useful personal image in life.
"When going to school, most students want to fit in. But when going to work, you have to be different. Being different brings you practical benefits: being selected when recruiting, being paid high salaries, being assigned important responsibilities, which in turn leads to promotion opportunities...", Ms. Hien said.
According to Ms. Hien, to define oneself, each person must build their core identity by identifying their values, passions, skills and unique personality. This is the foundation that helps you understand who you are and what value you will bring to society and the community.
The image you present to others (appearance, communication, working style, etc.) is an important factor in personal positioning. However, in order for personal positioning to be sustainable and positively evaluated, you must build trust, create prestige, and maintain your mark (which means you must make constant efforts).
No need to be like Son Tung-MTP, but must be recognizable
Ms. Hien mentioned the case of artist Son Tung-MTP as a "case study" for students, because he is considered a successful person in building a personal brand thanks to the harmonious combination of talent, creativity and smart strategy.
According to Ms. Pham Thi Thu Hien, the core message that artist Son Tung-MTP has spread is "Follow your passion and live as yourself."
The core message that artist Son Tung-MTP has spread is "Follow your passion and live as yourself". He is steadfast in that through his own journey, not blindly following trends.
In terms of personality, Son Tung-MTP is very creative, unique and independent. He has created a unique style, from fashion to expression, Son Tung always knows how to stand out but still maintain sophistication.
The costumes, hairstyles and images in Son Tung-MTP's MVs all have their own unique qualities. He is also very independent in his career. The establishment of his own company (M-TP Entertainment) clearly shows his desire to be the master of the game. He is not only an artist but also a leader, manager of the image and quality of his products.
"This is a case that surprised me the most. His popularity has been maintained for more than ten years, although he does not release products regularly, but every time he appears, he creates a huge attraction. My house is in the Hoan Kiem Lake walking street area, so I witnessed the bustling atmosphere last weekend when Son Tung appeared. It is true that no other artist has been able to create this," Ms. Hien commented.
According to Ms. Hien, personal positioning is not to become famous, but to be recognized whether in a small or large group. "Looking at Son Tung-MTP's journey over the past 10 years, we can see that what he has achieved is not a given (in the way that people in showbiz will be able to do so), but a worthy achievement, which anyone who makes such efforts will achieve (corresponding to each person's inherent talent - PV) in their field. Each person has a choice, you do not necessarily have to be at the top, but need to be someone who can be recognized", Ms. Hien shared.
Source: https://thanhnien.vn/chuyen-gia-tuyen-dung-neu-case-study-son-tung-mtp-ve-dinh-vi-ca-nhan-185241130201625123.htm
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