ANTD.VN - Casper Vietnam has just organized a major event of the year with the message "Change - Transformation" and officially announced the new 2024 air conditioner product strategy in Ha Long City.
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Casper is increasingly popular with consumers. |
2024 is the "year of the customer"
With the main message that 2024 is the year of the customer, Casper Vietnam announced new steps, new product strategy, ready for a strong transformation in 2024, thanks to the belief in product strengths.
At the event, the official representative of the company sent a strong commitment to the public: 2024 is the year of the customer, the goal of Casper Vietnam is to bring customers more optimal benefits. During 8 years of presence in the Vietnamese market, the brand has always researched, grasped, and understood the needs of Vietnamese users, launching electronic - refrigeration - household electrical products with superior quality at reasonable prices and outstanding warranty policies.
Giving examples of the current market of electronic - refrigeration - household electrical products manufactured with features that consumers do not use or only use a few times in the product life cycle but have higher prices, Casper representative said: "How to provide the most suitable products for customers, improve service quality, speed and operating network system so that customers, distributors and agents receive the most optimal benefits, that is Casper's commitment in 2024.
Consistent with the product philosophy of "Worth every penny - Less for more" with many improvements in the product: new superior features but practical, durable, ensuring the prerequisite criteria of no waste, no excess, saving electricity for consumers, priced at an affordable price, suitable for the majority of consumers so that every Vietnamese family can be completely assured with what the brand chooses to bring to them.
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In 2024, Casper's energy-saving products with superior features will reign supreme. |
The brand also reviewed a series of washing machines and refrigerators introduced in Vietnam last October that received positive reception from the market.
Specifically: Front-load washing machine costs 5.59 million VND; Top-load washing machine from 3.69 million VND; Multi-door refrigerator 12.99 million VND; Side by Side refrigerator 9.99 million VND.
In the context of the economic downturn after Covid-19, the demand for electrical appliances in the entire market is strongly affected, as one of the enterprises holding the main market share in the industry, Casper Vietnam still strives to maintain the growth rate: air conditioner market share maintains the top 2 position for the whole year of 2023, top 1 consecutively in 3 peak months;
TV market share continues to hold the top 5 position; Front-loading washing machines, after more than 2 years of launch, have risen to the top 6 market share and are continuing to make great strides with sales growth of 120%; Side by Side refrigerators reached the top 6 market, increasing by 300%.
Casper is in the top 115 largest private enterprises in Vietnam (VNR 500 - 2022).
General Director of Casper Vietnam - Mr. Nguyen Viet Chung said that Casper Vietnam achieved such results because the brand knows how to recognize shortcomings and immediately correct them, not to repeat mistakes. These achievements come from the great support from many customers, consumers and agents who trust in Casper products and team.
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Casper Vietnam General Director Nguyen Viet Chung: "Casper has truly matured and is ready to take on new challenges." |
“After 8 years of presence in the Vietnamese market with very rapid growth, Casper has truly matured and is ready to take on new challenges. We are ready to take on a higher position when the opportunity comes. We believe we can serve our customers better. We expect Casper to be ready to take on a new position by 2024,” said Mr. Nguyen Viet Chung.
Launching 2 new superior product lines
Casper Vietnam launched the EcoCity - Gen 2 Inverter air conditioner line to save energy, replacing all mechanical models for all provinces and cities in Vietnam in early 2024.
Following the trend of “Change – Transformation” to adapt to life and the fluctuating market, right at the event, Casper Vietnam officially introduced the new generation of energy-saving Inverter air conditioners. This is a complete transformation of air conditioner lines from mechanical air conditioners (Non Inverter) to the generation of energy-saving Inverter air conditioners called EcoCity Gen.2 and EcoPrime launched in early 2024.
Specifically, in the popular segment, Casper Vietnam has continued to invest in research and launch the Eco City – Gen.2 line. EcoCity – Gen.2 includes products with a full range of capacities from 9,000 BTU to 24,000 BTU. EcoCity – Gen.2 possesses Advanced Inverter technology that is more durable and more economical.
The product line brings together outstanding advantages such as saving electricity from only 4,000 VND/night(*), achieving 5-star energy saving, durable operation even in harsh conditions of 47 degrees Celsius, and a compressor warranty of up to 12 years, the highest on the market.
With the appearance of EcoCity Gen.2, the brand officially announced to stop producing all mechanical models (Non-Inverter), 100% only producing Inverter machines.
The EcoCity – Gen 2 line will completely replace mechanical machines for all provinces and cities in Vietnam, helping consumers save electricity, protect the living environment while ensuring economic savings for the initial investment.
In the mid-high segment, the brand launched the EcoPrime line. The product line possesses the SilkAir soft, windless air feature with thousands of super-small micropores. EcoPrime has a luxurious design with a delicate AirMatte surface.
This is a product line that helps improve the quality of air conditioning for mid-high multi-generational families, especially for families with elderly people and children who need to prioritize health.
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