At the 2023 Conference on Connecting Sellers and E-commerce Platforms organized by the Department of Industry and Trade of Binh Duong province in Binh Duong recently, the Center for Information Technology and Digital Technology, the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) supported the connection of e-commerce platforms, platform providers and e-commerce support services to encourage businesses to apply e-commerce in production and business activities; promote e-commerce transactions, support the expansion of consumption markets for the province's key products.
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| At the 2023 Conference Connecting Sellers and E-commerce Platforms |
At the Conference, businesses, cooperatives, production and trading units, distribution systems, etc. had the opportunity to meet directly, exchange, learn about products, connect, cooperate in trade, and expand markets. This not only helps increase sales opportunities but also promotes the formation of strategic business relationships with partners in the region. This is also an opportunity for localities in the Southeast region in general and Binh Duong province in particular to support key export groups, introduce and promote typical brands, products, goods and services, and strengths in developing domestic and international markets.
According to Ms. Phan Thi Khanh Duyen, Deputy Director of the Department of Industry and Trade of Binh Duong province, digital transformation has become an inevitable trend and is a development priority of Binh Duong province. In recent times, closely following the policies of the Party and the State, the direction of the People's Committee of Binh Duong province, with the support and close coordination from relevant departments, branches and sectors, along with the proactive initiative of the entire sector, the Department of Industry and Trade of Binh Duong, with the spirit of taking people as the center and convenience, has been implementing e-commerce applications to create convenience for service users.
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| Ms. Phan Thi Khanh Duyen - Deputy Director of the Department of Industry and Trade of Binh Duong province spoke at the conference. |
At the Conference, representatives of e-commerce platforms also shared, introduced and guided businesses on product distribution skills, application of multi-channel sales management solutions, product selection criteria, digital capacity building, innovative business strategies, digital transformation application solutions in the prevention and fight against counterfeit goods, etc.
Guiding the process for sellers to participate from installation, account creation, product posting and sales channel management on Shopee e-commerce platform for delegates attending the conference, Shopee e-commerce platform representative, Ms. Nguyen Le Ly Na also mentioned the notes to set up an effective booth such as designing a good quality cover photo, using a monochrome background, limiting the use of patterns, using an effective layout to highlight product images, not inserting information into the default positions that Shopee will use to label. In addition, Ms. Nguyen Le Ly Na also guided users to use the marketing toolkit to increase revenue on Shopee, diversifying the seller support system.
To help businesses expand their business and operate effectively in applying technology solutions as well as multi-channel sales management, Mr. Ha Kim Son, representative from Sapo company - a multi-channel sales and management platform, introduced and guided sellers to register to use Sapo Omnichannel sales software. According to Mr. Son, this solution will help sellers accurately manage all business activities in one place such as warehouse management, employee management, financial management, order management, etc.
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| Sellers are guided to apply technology to digital transformation, creating online trading channels. |
Regarding the import, packaging, and delivery stages... Mr. Duong Cong Tan Phat, Product Development Director of the Droppii e-commerce platform, shared that the company has deployed and launched the Dropshipping model in sales. With this model, online business becomes simpler and easier, because sellers do not need to worry about importing goods, do not need to pack or deliver goods themselves, or worry about inventory, but only focus on sales consulting. This model is suitable for many types of sellers and does not require too much experience.
In addition, Droppii also provides an online training platform with the participation of experts, helping businesses have the opportunity to learn and apply knowledge to serve their production and business activities.
At the conference, businesses and sellers were able to improve their knowledge, apply technology to digital transformation, create online trading channels, to bring the best results to buyers. With the sharing and guidance from representatives from the Shopee e-commerce platform, the Droppii model, the Sapo sales management platform and the Vina CHG unit, businesses and sellers in Binh Duong province had more solutions to increase sales methods, manage sales channels and protect their brands in the online business environment.
The leader of the Center for Information Technology and Digital Technology said that in the coming time, the center will continue to support and connect units providing platforms and e-commerce support services with domestic localities to encourage start-up businesses and apply e-commerce in production and business activities.
“With the synchronous coordination from state management agencies, technology platform providers and the active participation of businesses, the connection programs will create momentum to promote the application of e-commerce more deeply in the business activities of many businesses and many industries,” said a representative of the Center for Information Technology and Digital Technology.
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