4-party cooperation - timely and widespread support
The President of the Vietnam Journalists Association raised the issue of “raising it to a new level” in the context that the Politburo has issued Resolution No. 41-NQ/TW with many new contents on viewpoints, orientations and solutions for developing the Vietnamese business community in the new period. In particular, Resolution 41 also raised the issue of “Promoting the role of press agencies in informing, propagating and encouraging the Vietnamese business community”. This once again affirms the viewpoint of the Party and State on the important role of the press in developing the business community, enterprises and developing the country's economy.
Still remember, on July 25, 2023, the Signing Ceremony of the Cooperation Program between four agencies: Central Propaganda Department, Ministry of Information and Communications, Vietnam Journalists Association and Vietnam Confederation of Commerce and Industry (VCCI)... can be considered an important milestone, a commitment of the Party and State to accompany the business community and the press team, and at the same time, it is also the basis for the contents of the cooperation program to be successfully implemented, achieving the set goals.
With the joint efforts of 4 agencies, the Program of coordination of work with specific and useful "commitments" has created new conditions and impetus for the companionship and cooperation between the Vietnamese business community and the press and media, aiming for mutual success and joint contributions to the realization of the great goal: to turn our country into a developed, high-income, prosperous and happy country by 2045.
Signing ceremony of the Cooperation Program between four agencies: Central Propaganda Department, Ministry of Information and Communications, Vietnam Journalists Association and Vietnam Confederation of Commerce and Industry (VCCI) on July 25, 2023.
The contents of the coordination program between the above 4 agencies are all aimed at creating a close and trustworthy relationship between the press and businesses, including a commitment to survey and evaluate the press media environment to promote business development; Communicate to spread the spirit and business culture from the examples of "Typical Vietnamese Entrepreneurs"; Support press agencies in digital transformation; foster economic knowledge training for press agency leaders, reporters and editors; Foster knowledge and skills for businesses and businessmen in press relations; Establish a coordination mechanism between the 4 agencies to receive and handle press, media and business relations, create a healthy and fair press media environment, promote business development. Other appropriate activities according to the initiatives, proposals and consensus of the parties...
In fact, in 2024, under the direction of the Vietnam Journalists Association and VCCI, press agencies and related units organized Press Forums accompanying Enterprises such as the Forum "Press - Enterprises accompanying for sustainable development 2024", the forum "Creative journalism - Improving communication work for units and enterprises".
Notably, at the 2024 National Press Conference, within the framework of the 2024 National Press Forum, the Vietnam Journalists Association held a special session with the theme “Effective cooperation model between press, businesses and advertising agencies”. For the first time, representatives of press, businesses and advertising companies sat together to discuss the possibility of cooperation to promote brand promotion and support the press…
And for the first time, the 2024 National Press Festival has a policy of displaying OCOP products, with nearly 70 booths from many provinces and cities... In addition to booths displaying press publications at the National Press Festival, the Journalists Associations of provinces and cities coordinate with local departments and branches to participate in displaying and selling OCOP products.
This is a new activity at the 2024 National Press Festival, but has received attention from localities in promoting and introducing typical products of each region and attracting a large public. The presence of a large number of OCOP product booths has affirmed the appeal and role of the media and press in promoting economic development, building new rural areas, as well as a strong demonstration of the companionship between the press and businesses...
For strong trust and sustainable development
Continuing the journey of building strong trust and sustainable development, Mr. Le Quoc Minh said: “The press needs businesses, not as advertisers who can open their wallets to feed the press, but as transparent and accurate sources of information, creating high trust value for readers. On the contrary, businesses need the press as neutral, strong and effective communication channels, so that their communication messages can be spread to the public.”
In particular, the Chairman of the Vietnam Journalists Association said that from 2022, VCCI and the Vietnam Journalists Association will both put ethics and culture first. “We call for promoting the building of culture in press agencies. We emphasize that culture is the fulcrum that helps us differentiate and develop sustainably, from the cultural root we take as the foundation for business activities and development. VCCI and the Vietnam Journalists Association both share the same view on cooperation, emphasizing the issue of culture,” Mr. Le Quoc Minh affirmed.
In the story of cooperation between the Vietnam Journalists Association and VCCI as well as between the press and businesses, according to Mr. Pham Tan Cong - Chairman of the Vietnam Federation of Commerce and Industry, the business community, entrepreneurs and journalists need to work together on five main aspects: raising political awareness, promoting business culture and journalism culture, propagating policies, cooperating to improve capacity and fighting against business wrongdoings to create a healthy and fair business environment.
“Having common principles helps identify the Vietnamese business community, creates soft power for the business community, creates social pressure to limit negativity in the business community, and prevents possible violations… When there is an issue related to ethics, people will always have to consider whether to do it or not? When the actions are considered unethical by the whole society and the business community, it is a huge barrier that business people need to calculate and consider before taking action…” - Mr. Pham Tan Cong emphasized.
In addition, experts also believe that the cooperation between these two forces not only brings economic benefits but also contributes to the overall development of society, contributing to building a prosperous, happy and civilized Vietnam. One of the problems that still exists today is that the press lacks in-depth, useful articles with new knowledge, new perspectives, opening up directions for application, solutions, etc. At the 2024 Editor-in-Chief Forum organized by the Vietnam Journalists Association for the Journalists and Public Opinion Newspaper on September 21 in Phan Thiet, discussing "solution journalism" hit the nail on the head with this story.
From the perspective of press development, especially solution journalism, Mr. Nguyen Thanh Lam - Deputy Minister of Information and Communications said that the most important issue to pay attention to is the issue of human resource training. The vision of press agencies and the capacity of reporters writing about the economic, business and enterprise fields are very important. Solution journalism is raised, from a certain perspective, as a way to upgrade self-value and relationships with businesses in the new situation. In particular, Vietnam is rapidly integrating internationally, Vietnamese businesses are still confused when keeping up with international trade laws and technical barriers... In that context, how does the press accompany Vietnamese businesses?... is the question that business people have been demanding and waiting for from the press in the journey ahead.
It can be said that the policies and specific actions have been creating “new impetus” for the “upgraded” companionship in practice, contributing to making the cooperative and symbiotic relationship between the press and businesses more solid and trust in each other deeper. In particular, the four-way cooperation commitments, especially the cooperation between the Vietnam Journalists Association and VCCI, will continue to be “commitments” to further promote the spirit of “sharing the same fate and hardships” between the press and businesses in the new context.
Ha Van
Source: https://www.congluan.vn/bao-chi--doanh-nghiep-tao-xung-luc-moi-trong-dong-hanh-hop-tac-post314981.html
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