Lesson 3: To overcome the "green barrier", we need the support of ministries and branches

Báo Công thươngBáo Công thương14/09/2023


Lesson 1: Enterprises proactively adapt to green consumption Lesson 2: Green production, distribution, and consumption: There are still many difficulties in the way

Ms. Le Viet Nga - Deputy Director of Domestic Market Department (Ministry of Industry and Trade) had an interview with the press about this issue.

After 6 years of organizing Vietnamese Goods Week in Thailand, only 19 businesses have been able to bring their products into the supermarket system through official channels. Or according to businesses, when they want to bring products to AEON, the importer wants to import under their name. What is your assessment of this?

Through 6 years of implementing Vietnamese Goods Week in Thailand, businesses have learned a lot of experience in building images, introducing goods as well as packaging designs suitable to the tastes of Thai people and people around the world.

Bài 3: Muốn vượt “rào cản xanh”, cần sự đồng hành của các Bộ, ngành
Vietnamese Goods Week in Thailand 2023 attracts many Thai and international customers

In addition, businesses also focus on the healthy goods segment as well as towards sustainable consumption and green consumption to keep up with consumption trends in the Thai market as well as globally.

In my opinion, we need to do a step-by-step upgrade campaign. The first step is to bring Vietnamese goods into the distribution system of FDI enterprises in Vietnam. The next step is to process goods under their brands. Through this, Vietnamese enterprises will know the quality and production methods of goods with packaging that is suitable for consumers.

In addition, Vietnamese enterprises must invest more in building their own brands. From there, build their own brands to put into the supermarket system of FDI enterprises.

This is necessary, especially in the context that Vietnam is not familiar with exporting goods to foreign distribution systems, especially with extremely large orders.

Currently, the way of organizing production as well as investment in technology to take advantage of the potential and capacity of Vietnamese enterprises, especially small and medium enterprises, is still facing many difficulties.

Currently, only large enterprises can bring many official goods into the Central Retail distribution system, such as Trung Nguyen coffee, Vinamilk, etc. Meanwhile, small and medium enterprises must gradually grow and need separate capital sources for this business sector. How can they grow and meet orders in terms of quality and quantity as well as packaging and design?

Some businesses shared that although their goods have been selected, they are still stuck with procedures and high logistics costs. Do ministries, branches and localities have any support policies for these businesses, madam?

We are always a pioneer in trade promotion, connecting supply and demand, negotiating, opening the door for Vietnamese enterprises' goods to enter the distribution system of FDI enterprises in Vietnam as well as export, but to support procedures such as certification, documents, origin of goods, packaging, designs, we need the cooperation of ministries and branches. For example, the Ministry of Science and Technology, the Ministry of Agriculture and Rural Development...

Lê Việt Nga
Ms. Le Viet Nga - Deputy Director of Domestic Market Department (Ministry of Industry and Trade)

The joint efforts of other ministries and sectors will further support businesses, so that they can meet the high requirements, especially technical standards in demanding markets.

Green products are currently a trend, even in the Thai market – a market that is not very demanding. However, with more advanced markets such as Japan, the EU… how do you evaluate the capacity of Vietnamese enterprises in meeting this requirement?

To be able to bring Vietnamese goods to overcome the current "green barrier" requires great efforts from many stakeholders, because this is an inevitable consumption trend of the market worldwide as well as in Vietnam.

To achieve this, it is necessary to start from the production stage. However, the certification of green certificates in Vietnam is currently only carried out by international organizations in Vietnam to assess suitability for the market they require.

Therefore, information needs to be spread more widely to all businesses from small to large, on how to get green certification into different distribution systems globally.

This requires cooperation from state management agencies in organizing training and communication for businesses.

How to invest in the transformation is our own internal story. How to get businesses to comply with these things is not easy. We have seen the transformation of packaging designs in the retail distribution system for nearly 10 years, but the replacement of plastic bags is still very slow.

Furthermore, manufacturing businesses are still very slow in converting packaging from easily degradable packaging to easily recyclable packaging… This takes a much longer time.

As of now, in Vietnam, we have only stopped at collecting and recycling and have not upgraded to environmentally friendly packaging. Therefore, there needs to be a calculation to encourage businesses to use packaging designs that are good for the environment.

Green consumption is a mandatory trend. So do we have any strategies to promote green consumption, madam?

Currently, the Ministry of Industry and Trade has an action program to implement the Prime Minister's National Strategy on Green Growth for the 2021-2030 period, with a vision to 2050, and has assigned units under the Ministry to do this.

Các sản phẩm làm từ chất liệu thân thiện với môi trường luôn nhận được sự ủng hộ của người tiêu dùng
Products made from environmentally friendly materials always receive support from consumers.

With the Domestic Market Department, we always support, encourage, connect, promote and communicate for environmentally friendly products, in line with green consumption trends.

In the immediate future, we will introduce these products in modern distribution systems such as supermarkets, shopping malls, and large buyers to let the community and consumers know what green consumption and green products are.

Currently, the industry and trade sector is focusing on textiles, green energy, footwear, etc.

The Ministry of Industry and Trade is one of the pioneering ministries in green consumption as we have been working on biofuel conversion for more than 10 years. E5 gasoline has been very familiar in the Vietnamese market and 100% of gas stations in Vietnam have E5 gasoline products.

The Industry and Trade sector is also the earliest and fastest approaching sector, especially in the consumer goods sector. We also hope that other ministries and sectors will join and support us in order to organize a distribution system with an increasing proportion of green products on the market.

Thank you!

In the context of increasingly demanding domestic and foreign markets, more drastic solutions are needed to promote sustainable production and consumption on the basis of innovation, creativity, practice and development of sustainable production and consumption models.



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