More than 70 content creators on the TikTok platform from many regions across the country participated in a 3-day trip in the "Colorful Bac Giang" campaign to experience and promote the land, people and typical products of Bac Giang.
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Content creators visit Bo Da Pagoda - the oldest pagoda in Kinh Bac region. (Photo: Hong Ngoc) |
During the 3 days in Bac Giang, the delegation visited several places such as: Bo Da Pagoda (Viet Yen); Vinh Nghiem Pagoda (Yen Dung); Tay Yen Tu spiritual and ecological tourist area (Son Dong); experienced lychee picking and visited Chu noodle village, Cam Son lake in Luc Ngan district. In addition, the delegation will experience night lychee picking with local people and enjoy local cuisine.
On June 24, members of the delegation attended a training conference to enhance skills in promoting tourist destinations and selling OCOP products through digital media for rural youth; and participated in a forum on digital transformation in communication and promotion of OCOP products.
Speaking at the meeting with the delegation on June 22, Permanent Vice Chairman of the Bac Giang Provincial People's Committee Mai Son affirmed that TikTok is a highly interactive social platform that attracts a large number of young people. Therefore, promoting tourism and agricultural products of the province on the TikTok platform will be one of the effective solutions. Mr. Son believes that Bac Giang will be a source of inspiration for creating many good and meaningful contents on social networks.
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| Permanent Vice Chairman of Bac Giang Provincial People's Committee Mai Son spoke at the meeting. (Photo: Hong Ngoc) |
It is known that the experience journey of content creators is part of the "Multi-colored Bac Giang" campaign. The campaign tells unique stories about Bac Giang through the real-life experiences of KOLs (influential experience groups on social networks) to inspire the public about a new, soul-centered, culturally-oriented tourist destination that meets the needs of tourists looking for meditation tourism, healing tourism... through indigenous culture, cuisine, landscapes and people.
In the past 5 years, Bac Giang has had an economic growth rate in the top 10 nationwide; other social indicators are also among the leading group nationwide. The province has many tangible and intangible cultural heritages and many famous scenic spots.
With those factors, internal strength and determination, Bac Giang hopes to promote more beautiful and authentic images of people, land, cultural heritage and products of Bac Giang to friends at home and abroad in the coming time.
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