Editor's note: There is still much work to be done to develop the cultural industry commensurate with the country's distinct potential, outstanding opportunities, and competitive advantages.
Tens of thousands of spectators eagerly hunted for tickets to the concert "Anh trai vu ngan cong gai" on the evening of December 15 in Hanoi, creating a "fever" no less than the ticket hunting race of BlackPink or Taylor Swift.
With a record audience and a large source of revenue, the two programs "Anh trai vu ngan cong gai" and "Anh trai say hi" have opened up many new opportunities for the Vietnamese music industry.
More than expected
After only 40 minutes of going on sale on November 12, all tickets were sold out, setting a record for the fastest ticket sales in the history of music shows in Vietnam. Not inferior to "Anh trai vu ngan cong gai", concert 2 "Anh trai say hi" taking place on December 7 at My Dinh National Stadium, Hanoi, also sold out quickly when going on sale on November 7.
Previously, the first concert of "Anh trai say hi" in Ho Chi Minh City proved its tremendous appeal when all 20,000 tickets were sold out in just 90 minutes. With prices ranging from 800,000 to 8 million VND, fans still did not hesitate to spend money to immerse themselves in the vibrant atmosphere brought by the producers. Many people believed that the 2 "anh trai" shows created a new milestone for the performing arts industry in Vietnam when hundreds of billions of VND were earned by the producers in one night, creating a memorable milestone.
Son Tung M-TP (photo above) and Soobin Hoang Son were enthusiastically admired by the audience at the Y-Fest 2024 program that took place on the evening of November 24 in Hanoi (Photo: THANG LONG)
When BlackPink performed in Hanoi with 70,000 spectators and earned more than 630 billion VND after only 2 shows in mid-2023, many people truly realized that the potential for the performance industry in Vietnam is extremely large. At that time, many people were also skeptical, BlackPink's huge revenue was a number that hardly any program in the Vietnamese music industry could achieve. However, after only a short time, the "big brothers" did the unbelievable thing of bringing the audience back to domestic music, instead of admiring K.pop or European - American stars.
Tickets for the concert "Anh trai vu ngan cong gai" even heated up the conference to implement Prime Minister's Directive 30 on developing Vietnam's cultural industry, which was recently organized by the Ministry of Culture, Sports and Tourism (MCST). Deputy Minister of MOCST Ho An Phong said that the need for cultural economy is real, very attractive, and has a lot of room. The show "Anh trai vu ngan cong gai" is performed by only Vietnamese people, but the audience has to compete "fiercely" to buy tickets even though the ticket price is not cheap, up to 8 million VND.
Commenting on this phenomenon, musician and music researcher Nguyen Quang Long said that this is a success for the organizers but also shows the audience's demand for culture, art and music entertainment. It also opens a very potential door for artistic activities related to business.
More positive signals
The film industry is also considered a spearhead in the development of the cultural industry and has achieved positive results.
According to experts, cinema is considered a spearhead because cinema products - films are a special type of goods, products of creativity and production technology, bringing spiritual and entertainment values to the public while having the ability to generate profits to develop the market. Cinema is also a comprehensive art industry with the strength of combining and resonating the strength of other fields such as literature (publishing), music, theater, fine arts, photography, advertising, cultural tourism, etc.
Dr. Ngo Phuong Lan, President of the Vietnam Association for the Promotion of Cinema Development, analyzed that in 2023, box office revenue reached VND3,700 billion, with Vietnamese films accounting for more than 40% (compared to nearly 30% previously). One of the reasons for the increase in Vietnamese film market share is the high revenue (more than VND400 billion/film) of "Bo Gia" and "Nha Ba Nu". Accordingly, with the revenue of the film "Mai" in early 2024 reaching about VND545 billion (as of mid-March 2024, according to Box Office Vietnam), Vietnamese film revenue will certainly continue to reach over 40% this year.
Associate Professor Do Lenh Hung Tu, Chairman of the Vietnam Cinema Association, said that large film markets have been and are being formed with Ho Chi Minh City as the leading force. Currently, Ho Chi Minh City has more than 800 film enterprises, of which 100 units and establishments have registered to produce and distribute films. In 2023, Vietnam's total box office revenue ranked second in Southeast Asia, of which Ho Chi Minh City with 56 cinema clusters has the largest number of moviegoers, accounting for about 40% of the country's film market share.
Clear advantages
According to the report of the Ministry of Culture, Sports and Tourism, in the period of 2016-2018, 12 fields of Vietnam's cultural industry contributed revenue of about 8.081 billion USD, equivalent to 3.61% of GDP; by 2021, the contribution of the cultural industry reached 3.92% of GDP; in 2022, it increased to 4.04% of GDP; the production value of Vietnam's cultural industry in the period of 2018-2022 contributed an estimated 1.059 million billion VND (44 billion USD)...
Mr. Le Minh Tuan, Deputy Director of the Copyright Department - Ministry of Culture, Sports and Tourism, explained that cinema has proven its potential for development in recent years, through film products such as "Nha Ba Nu", "Lat Mat", "Hai Muoi", "Kong", "Taxi Driver 2", "Pan" ... Vietnam has a large force of young, talented and dynamic directors and actors; a post-production technical team with qualifications and skills to keep up with the development trend of world cinema. It is possible to mobilize social resources to participate in investment and development. Many films have received the attention of the public, audiences buying tickets to watch and experience; have the ability to connect culture, tourism... domestically and internationally.
In addition, we have majestic natural landscapes, rich and unique indigenous culture, suitable for large-scale domestic and international film settings that attract the attention of world filmmakers...
Taking an example to demonstrate the determination of key investment and development areas in the music industry, Mr. Le Minh Tuan said that Yeah1 Company had an impressive growth in 2024, with after-tax profit in the third quarter increasing by 968.01% compared to 2023 after the success of the show "Anh trai say hi!". Enterprise capitalization increased sharply when stocks on the stock exchange continuously increased in price. Meanwhile, corporate income tax... contributing to the state budget also increased sharply!
(to be continued)
Need to invest accordingly
Ms. Tran Thi Phuong Lan, Director of the Department of Culture and Arts - Central Propaganda Department, commented that we still lack specific and appropriate mechanisms and policies on attracting capital and developing resources to promote the comprehensive development of the cultural industry.
Investment resources for cultural industry are not commensurate and are still scattered; the mobilization of non-state resources and the public-private partnership method have not met requirements. The connection and coordination between sectors in the development of cultural industry are still not tight, failing to promote commercial factors in cultural products.
Associate Professor, Dr. Bui Hoai Son, Standing Member of the National Assembly's Committee on Culture and Education, expects: "In the coming time, the fields of cinema, music, performing arts, design and fashion will develop strongly, with many high-quality and diverse products. Vietnamese cultural products will not only be popular domestically but also widely exported internationally, affirming Vietnam's position on the world cultural map, contributing to gradually making Vietnam a cultural industrial center of Southeast Asia."
Source: https://nld.com.vn/cong-nghiep-van-hoa-truoc-co-hoi-lon-anh-sang-khong-con-le-loi-196241202204730685.htm
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