The program is organized by AEON Vietnam in coordination with Ho Chi Minh City Investment and Trade Promotion Center (ITPC).
The event, which lasts from December 12 to December 15, aims to introduce new products to consumers, while connecting and supporting local businesses to improve production capacity, promote domestic consumption and export through the AEON system.
Representatives of AEON Vietnam and ITPC performed the opening ceremony of the event at AEON Tan Phu Celadon.
With a sustainable development strategy based on three pillars of economy, environment and society, AEON Vietnam aims to actively contribute to the sustainable development of Vietnam through diverse activities.
In terms of economics, AEON Vietnam plays an important role as a bridge between suppliers, manufacturers and customers, contributing to promoting strong links in the supply chain. Through retail activities and diverse support programs, AEON Vietnam not only ensures the provision of high-quality products but also commits to accompanying Vietnamese manufacturers and suppliers in improving their competitiveness. This companionship aims at the goal of sustainable development of the Vietnamese economy, creating a solid foundation for long-term growth.
The event attracted many customers to visit and experience Vietnamese products on the first day.
Over the past 6 years, the “Vietnam Enterprise Product Exhibition Week” has attracted more than 200 suppliers, introducing an average of 400 products to customers each year. The “Business Connection Program to bring goods to the AEON supermarket chain” has helped AEON reach nearly 1,000 new suppliers.
At the opening ceremony, Mr. Tran Phu Lu - Director of the Ho Chi Minh City Investment and Trade Promotion Center (ITPC) - shared: " The program hopes to bring Vietnamese branded products and goods to domestic and international consumers through the AEON supermarket chain system; at the same time, through connecting activities with AEON's product group leaders, it will help businesses re-evaluate product quality, grasp consumer trends to orient production appropriately, constantly research and develop new products, improve product quality and competitiveness, aiming to export to the Japanese market and other demanding markets ."
Mr. Tran Phu Lu - Director of Ho Chi Minh City Investment and Trade Promotion Center (ITPC) - spoke at the event.
“ Vietnam is considered a key market in the investment and development strategy of AEON Group, second only to Japan. Therefore, we have continuously promoted Vietnamese products not only to the domestic consumer market but also to the Japanese market and international markets in recent years, and today's event is a typical example of this effort ,” said Mr. Kazaoka Takao - Deputy General Director of Purchasing Division of AEON Vietnam.
AEON Vietnam representative shared the vision of sustainable development, accompanying suppliers to expand domestic and foreign markets.
"Vietnam Enterprise Product Exhibition Week" takes place from December 12 to 15, 2024 at the East Hall of AEON Tan Phu Celadon (HCMC), gathering 34 suppliers with more than 105 products that meet evaluation criteria and ensure product quality.
The event is of great significance in bringing Vietnamese goods closer to consumers, promoting domestic consumption, increasing purchasing power and positively contributing to economic recovery and sustainable development.
Vietnamese product booths at the exhibition, introducing a variety of quality products to customers and partners.
One of the notable new points in this year's business connection program is that AEON Vietnam's Supplier Management Department shares the criteria for selecting suppliers, helping participating businesses better understand the cooperation requirements to meet the standards of a modern retail system.
Business representatives directly discussed with AEON Vietnam representatives, opening up cooperation opportunities to bring goods into the AEON supermarket system.
With the aim of supporting and accompanying local suppliers, AEON Vietnam has also implemented many practical programs. In particular, the "Supplier Quality Management Capacity Improvement Training Program" not only updates professional knowledge but also helps suppliers improve their product quality management capacity comprehensively.
By expanding cooperation opportunities and enhancing the value of Vietnamese goods in the international market, AEON not only helps local businesses affirm their position but also promotes product standardization and innovation. At the same time, AEON affirms its pioneering role in promoting a green and modern economy, contributing to the sustainable development of Vietnam in terms of economy, environment and society.
Source: https://vtcnews.vn/aeon-viet-nam-dong-hanh-cung-tuan-le-hang-viet-va-ket-noi-doanh-nghiep-ar914207.html
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