The distribution of the famous vegan cosmetic line from Korea in our country will bring many new opportunities for consumers to use high quality products. At the same time, this affirms the position of Xuan Thanh Cosmetic in the eyes of international partners.
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| Signing ceremony between CEO Kim Da Hae (left) of cosmetics brand Bonajour and CEO Xuan Thanh of Xuan Thanh Cosmetic. |
Businesswoman Xuan Thanh is known as the CEO, founder and operator of Xuan Thanh Investment, Trade and Service Company Limited (Xuan Thanh Cosmetic). She and her company are one of the typical units that many major cosmetic brands in the world have chosen to trust, giving them the exclusive right to distribute their products in Vietnam.
Recently, Xuan Thanh Cosmetic continued to mark a new development milestone when signing an exclusive distribution agreement for Bonajour brand products in Vietnam. Previously, Bonajour's cosmetic lines were very popular with consumers in the Korean, American, Japanese markets... and achieved a lot of success. It is known that Bonajour is a vegan cosmetic line with many products that are highly superior, effective, affordable, and especially suitable for the physique of Asians.
Talking about the above signing ceremony, CEO Xuan Thanh said: “Our signing ceremony was a great success: A new beginning when bringing a major Korean cosmetic brand to Vietnam. Bonajour is a vegan cosmetic line, which is a great fate for the cooperation between the two companies. In particular, the Vietnamese market will receive the most serious support from Korea to be able to expand many large projects in the future of both sides”.
Bonajour is a passionate cosmetics brand of CEO Kim Da Hae. Because more than anyone else, she herself is a consumer, with concerns and worries about skin care. The female CEO shared: “Since childhood, my sensitive skin has encountered many problems such as dermatitis, acne and allergies. Therefore, I made my own cosmetics. That was the beginning of Bonajour. Because I understand very well the feelings of a person with sensitive skin, I have worked hard to research, produce and sell natural products that I and my family use well.”
Since its launch, Bonajour has grown steadily. “Through research and development, our company has always followed the motto of healthy skin. Positive feedback, the love of multinational customers, the appreciation of partners… these are the motivations for Bonajour to develop better products and increasingly meet the diverse needs of customers.”
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| Bonajour cosmetic products. |
Talking about the reason for agreeing to cooperate with the above brand, CEO Xuan Thanh shared: “With methodical and serious research on the product, combined with energy and enthusiasm, CEO Kim Da Hae convinced me. Xuan Thanh Cosmetic will accompany and develop this brand in the Vietnamese market. This signing ceremony marks a step forward for Xuan Thanh company and is the perfect piece for my business on the path of serving customers: Bringing beauty and health to all customers”.
Before coming to the above cooperation, CEO Xuan Thanh carefully researched everything related to Bonajour cosmetics lines. During her recent trip to Korea, this businesswoman went directly to the Bonajour cosmetics factory to carefully check all related factors.
“I have visited and worked at many cosmetic factories, but Bonajour is the one I highly appreciate. Directly inspecting the production line and technology here, I see more and more the dedication of CEO Kim Da Hae and her family for Bonajour. At the factory, I was honored to have the opportunity to meet the respected director, who is also the biological father of CEO Kim Da Hae. I was very touched and admired because he instilled the passion and motivation for his daughter to pursue the path of making cosmetics from a young age. In particular, they love Vietnam very much,” she said.
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