Artificial intelligence application - the "key" in business administration

That was the opinion of delegates at the Workshop " Business Administration in the AI Era: Improving Performance with AI and Smart Data" co-organized by the Vietnam Software and Information Technology Services Association ( VINASA ), Hanoi Young Entrepreneurs Association, Hanoi Small and Medium Enterprises Association and accompanying units.

AI becomes a core tool in modern corporate governance

Currently, although many businesses are still hesitant to apply AI, the reality is that AI is becoming more and more popular. Experts also believe that AI is not simply a technology, but also a solution to many problems that businesses are facing. Therefore, businesses need to review their strategies and find ways to apply AI to production and business.

Conference scene.

At the workshop, assessing the role of AI in the current period, General Director of MISA Joint Stock Company Le Hong Quang emphasized that AI has become a core tool in modern business management. To apply AI effectively, businesses need to change not only in technology but also in management thinking and long-term development strategy. If we do not act decisively now, we will not only fall behind but also risk being eliminated from this competitive game.

Agreeing with that view, member of the National Financial and Monetary Policy Advisory Council, economist Dr. Can Van Luc said that AI is not just a trend but has become one of the factors determining business performance. McKinsey's 2024 report shows that 65% of global workers have applied Generative AI to their work, but only 15% of businesses have recorded clear profits from this technology. The most popular AI application areas include: Marketing (54%), Technology (39%) and Finance (16%)...

Economist, Dr. Can Van Luc spoke at the conference.

In addition, businesses still face many challenges such as trade fluctuations, financial risks, cybersecurity and the impact of climate change. Therefore, Dr. Can Van Luc emphasized that businesses need to build long-term AI strategies, effectively manage data and develop a capable workforce to fully exploit the potential of this technology.

Speaking at the workshop, Dr. Nguyen Viet Long (Seoul National University) shared that AI is reshaping modern businesses. The rate of AI application globally increased by 31% compared to the previous year, helping businesses reduce costs by 21-30% thanks to automation. AI also has a strong impact on the labor market, requiring employees to develop professional skills, strategic thinking and master new technologies. Effective application of AI can help businesses improve return on investment (ROI), optimize cash flow and increase financial risk management capabilities.

AI opens up new opportunities for businesses

According to experts, AI not only improves business efficiency, helps reshape business structures in a modern and effective direction, but also opens up new opportunities.

According to Dr. Nguyen Viet Long, businesses should quickly adapt and invest in human resources capable of mastering AI technology as well as integrating it into their operating processes. This is not limited to the technology and finance fields but also widely applied in marketing, customer care, content production and supply chain management. When applying AI strategically, businesses will gain a sustainable competitive advantage in a volatile economic context.

General Director of MISA Joint Stock Company Le Hong Quang spoke at the workshop.

Sharing about the strategy of applying AI and smart data in business management, General Director of MISA Joint Stock Company Le Hong Quang said that the rate of enterprises applying AI has increased from 33% in 2022 to 72% in 2024. This technology strongly supports customer service, network security, customer relationship management and content production. because businesses using data to make decisions can increase the ability to attract customers by more than 23 times compared to traditional businesses.

In fact, AI applications have been and are having a strong impact on business operations. Sharing about the strategy of applying AI and smart data in business management, MISA General Director Le Hong Quang said that the rate of businesses applying AI in management increased from 33% in 2022 to 72% in 2024 (according to IBM, Forbes, McKinsey).

This technology is helping in customer service (56%), cybersecurity (51%), customer relationship management (42%), and content production (40%). Businesses that use data to make decisions are 23 times more likely to increase customer acquisition than traditional businesses.

Applying AI helps increase customer care productivity by 1.71 times, reduce staff from 600 to 350 people, optimize financial processes, automate accounting and support businesses to access capital faster.

Currently, 5,000 businesses have been granted a loan limit of VND 20,000 billion through MISA's AI platform, with a disbursement success rate 4 times higher than conventional methods. In 2025, MISA plans to deploy AI Agent - an automated business support tool to increase productivity and significantly reduce operating costs.

According to Mr. Le Hong Quang, AI is an inevitable trend, requiring businesses to quickly adapt to maintain a competitive advantage. Therefore, businesses need to popularize AI in management to improve performance, build a culture of data-based decision-making and promote digital transformation with an AI-integrated cloud computing platform. In addition, businesses need to continuously review and plan to apply AI to each process to help optimize operational and management efficiency.

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