The four new training majors include: Business Administration and Enterprise Development, Human Resource Management; Marketing, Communication and Brand Management; Hotel and Travel Business Administration. These majors are designed to equip students with knowledge and skills that keep up with trends, ensuring that graduates can immediately integrate into the labor market.
Business Administration and Enterprise Development: Equips students with in-depth knowledge of risk and quality management, lean management, and digital transformation in enterprises. Career opportunities include risk management specialists, quality managers, and business analysts in corporations, large enterprises, or startups in the fields of innovation and digitalization.
University of Economics - Vietnam National University, Hanoi opens 4 new majors.
Human Resource Management: Training human resource professionals with courses such as planning, recruitment, training, human resource and talent development, performance management and compensation. Career opportunities include working as a recruitment, training, performance management, or talent development specialist in organizations and businesses.
Marketing, Communications and Brand Management : Provides in-depth knowledge of consumer behavior, brand management, and integrated marketing strategies. After graduation, students can work as market research specialists, brand managers, or marketing communications specialists.
Hotel and Tourism Business Administration: Provides knowledge of event organization processes, service quality management, and marketing strategies in the hotel industry. Skills include service management, event organization, and customer care. After graduation, students can work as hotel service managers, event management specialists, and marketing specialists at hotels or travel and tourism companies.
Highlights of the training program include:
Innovative and practical thinking: The program is built on the basis of updating the latest knowledge in the field of management and business, while focusing on practical application, helping students quickly integrate with job requirements.
Modern modules: Including lean management, green and digital transformation, business analytics, integrated marketing communications, talent management, event management, tourism destination management.
Business links: Students have the opportunity to practice and intern right from the first year, and have the opportunity to work at domestic and foreign partner businesses.
High-quality lecturers: 70% of lecturers have doctoral degrees or higher, with the participation of domestic and foreign businessmen and experts.
Dynamic environment: Active student clubs increase opportunities for communication, learning, and business connections while your child is still in school.
With these highlights, the Institute of Business Administration confidently offers students a comprehensive training program that closely meets the actual needs of the market.
In the context of a constantly changing economy, the need for managers with flexible, sharp thinking and strong leadership skills is increasing. The Business Administration program at the Institute of Business Administration not only provides a high-quality training program, but also serves as a solid launching pad to help students develop comprehensively in strategic thinking, management skills and entrepreneurial spirit.
With a dynamic learning environment, experienced faculty, a large network of business partners and attractive internship and job opportunities, graduates will have a competitive advantage in the labor market.
The University of Economics (Vietnam National University, Hanoi) continues to affirm its leading position in the field of Business and Management Sciences when, according to the QS Ranking 2025, the school recently jumped 100 places, surpassing the 451-500 group in the world. This achievement reflects strong innovation in teaching quality, practical application level and the ability to closely connect with domestic and international enterprises.
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