Tourists to Hanoi increased by more than 33% over the same period last year.
In the first 7 months of 2024, the number of tourists to Hanoi is estimated at 3,494 thousand, up 33.2% over the same period last year. Of which: international visitors in July are estimated at 300 thousand, up 4.1% over the previous month and up 20.8% over the same period last year.
In the first 7 months of 2024, the number of international visitors is estimated at 2,433 thousand, up 43.4% over the same period last year, of which visitors from Korea reached 285 thousand, up 14.4%; China 280.4 thousand, up 82.8%; the US 170.8 thousand, up 28%; Japan 140.1 thousand, up 31%; UK 139.5 thousand, up 48.2%; France 113.5 thousand, up 56.4%; Germany 84.5 thousand, up 54.6%; Malaysia 62.9 thousand, up 15.9%; Singapore 54.8 thousand, up 10.4%.
Domestic tourists in July were estimated at 168,000, up 0.9% over the previous month and 9.8% over the same period last year. In the first 7 months of 2024, domestic tourists to Hanoi were estimated at 1,061,000, up 14.7% over the same period last year.
Regarding the operation of accommodation establishments and other tourism services: the city currently has 3,760 tourist accommodation establishments with 71.2 thousand rooms, of which 606 hotels are ranked from 1 to 5 stars with 26.6 thousand rooms, accounting for 37% of the total number of rooms and 16% of the total number of tourist accommodation establishments. In July, the average room occupancy rate of 1-5 star hotels was estimated at 58.6%, down 9.2% over the same period in 2023. In the first 7 months of 2024, the average room occupancy rate of 1-5 star hotels reached 61.8% (in the same period of 7 months of 2023, it increased by 60.4%).
Currently, there are 45 food service establishments, 43 shopping service establishments, 7 entertainment establishments and 2 health care service establishments in Hanoi that have been recognized as meeting the standards for serving tourists. The system of shopping, dining and entertainment service establishments that meet the standards has attracted a large number of tourists and residents to visit and shop.
Hotel business has yet to return to pre-pandemic levels
According to Mr. Mauro Gasparotti - Director of Savills Hotels, despite many positive signals, hotel business activities have not yet returned to pre-pandemic levels due to a decrease in room occupancy. Meanwhile, average room rates have almost reached pre-pandemic levels in most domestic destinations. Some hotels in Hanoi have recorded room rate improvements compared to 2019, but overall, Vietnam's room rate growth is still lower than other countries in the region.
The slow recovery from traditional tourist markets such as Russia and China, along with strong supply growth in coastal destinations in recent years, are the main factors affecting room occupancy. According to Savills Hotels, approximately 45,000 mid-high-end rooms will be put into operation between 2020 and June 2024, equivalent to a 25% increase in room supply.
Mr. Mauro Gasparotti commented on the market overview: “It can be said that demand has almost recovered, however, the resort market still faces many challenges - from the oversupply in some places when many large-scale projects are put into operation, to the shortage of diverse and quality supply compared to other destinations in the region.
In the past, many investors rushed to seize the development opportunities of the tourism industry, but did not carefully consider the model and product selection. Many projects were built to meet the growth rate of some existing guest groups, instead of focusing on bringing products to attract new demand. Condotels in coastal destinations are an example of this, and we can see the difficulties that many condotel projects encounter when the market is not favorable, some even have to temporarily suspend implementation.
“We have recently seen a strong trend of cooperation with hotel operator brands and repositioning, as many hotel and condotel projects are looking to boost their competitiveness and increase market share, some are in the process of rebranding, while many hotels are also upgrading their culinary experiences,” added Mr. Mauro Gasparotti.
The number of projects under the brand of hotel operators is constantly increasing in Vietnam. In the next three years, the number of hotel projects under the brand of international operators is expected to account for 40% of the total number of mid-high-end projects operating in Vietnam, a sharp increase compared to the proportion of 25% in 2013.
The fluctuations in the resort market in recent years have made it challenging for the hotel industry to maintain good profit margins. The larger the project scale, the more difficulties it faces when the market changes. Therefore, optimizing operational efficiency becomes more important, especially in the context of a shortage of quality human resources to serve the industry.
Understanding market conditions, project characteristics and industry trends are important factors in the project planning process to be able to choose the optimal business model that meets market demand and is suitable for the investor's strategy and resources. This requires investors to have a thorough implementation roadmap from the initial planning steps.
In the coming time, the recovery of the Chinese market, along with visa programs and tourism stimulus, is expected to continue to accelerate the recovery of tourism activities. The market needs to diversify tourism products and service quality to meet the needs of tourists and business travelers. This requires cooperation between localities, businesses and individuals in the industry to create more value for tourism products, thereby increasing the position of the tourism industry on the international tourism map.
Source: https://kinhtedothi.vn/thach-thuc-cua-linh-vuc-dich-vu-khach-san-tai-ha-noi-hien-nay.html
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