On the afternoon of December 27, Saigon Tourist Group and Saigon Trading Group (Satra) activated important cooperation contents by signing a strategic cooperation agreement for the period 2023 - 2028.
Mr. Truong Duc Hung, General Director of Saigontourist Group, commented that Saigontourist Group and Satra are two major economic units in Ho Chi Minh City, with strengths and potential in the fields of services, tourism and trade. The strategic cooperation marks an important milestone, bringing many benefits to both sides, especially important in the current recovery and development period of the services, tourism and trade industries.
Vice Chairman of Ho Chi Minh City People's Committee Nguyen Van Dung spoke at the signing ceremony on the afternoon of December 27.
"The association and cooperation open up opportunities for market development and revenue growth for both sides; support promotion and participation in activities of both sides. The cooperation program aims to contribute to making tourism economy and trade a key economic sector, creating a driving force for socio-economic development of Ho Chi Minh City and the whole country" - Mr. Hung acknowledged.
With the strengths and potentials of the two units, the signing of a strategic cooperation agreement for the period 2023 - 2028 between Satra and Saigontourist Group is an important step towards effectively exploiting resources.
Mr. Lam Quoc Thanh, General Director of Satra, said that the two corporations will take advantage of each other to strengthen marketing promotion, build and develop brands. Exploit, use and develop new products and services to expand the retail and tourism market; provide better experiences for customers. At the same time, cooperate in promoting economic - trade - tourism development of Ho Chi Minh City.
"We will specify and deploy to member units the cooperation contents, in order to bring the highest efficiency to both sides. Hopefully, the cooperation process will not only help improve the internal capacity of each unit, create strong and sustainable development, but also contribute to the socio-economic development of the city and the whole country" - Mr. Thanh said.
Saigontourist Group strategic cooperation with Satra for the period 2023 - 2028
Speaking at the signing ceremony, Mr. Nguyen Van Dung, Vice Chairman of the Ho Chi Minh City People's Committee, said that Saigontourist Group has just signed a cooperation agreement with Saigon University to increase investment in human resources for tourism. Now, Saigontourist Group and Satra are two large economic groups in the city as well as the whole country, cooperating together, each unit has its own strengths, which will create more combined strength for mutual development.
According to the cooperation program, Saigontourist Group will direct its affiliated units to exchange information and cooperate with Satra's retail system units to build, develop, and offer tourism products such as tours, routes, culinary services, conferences, accommodations, entertainment, events, and training, in order to exploit customer sources and demand for services and tourism products from Satra.
In the opposite direction, Satra provides consumer products at retail systems and manufacturing units to ensure the best quality at special preferential prices for Saigontourist Group. Satra ensures the implementation of the plan to build a system of destinations, stops, introduce a variety of products, local specialties, serve customers, especially attract the attention of domestic and international tourists.
Saigontourist Group is the leading tourism group in Vietnam, currently managing more than 100 hotels, resorts, restaurants, travel agencies, entertainment areas, tourism training schools, conference and exhibition centers, golf courses, cable television... Satra has now developed into a strong economic group, doing business in many fields, specializing in the fields of trade - services, production - processing and import and export, including more than 50 member companies.
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