Participating in ITB Berlin 2025, Saigontourist Group wants to increase opportunities to welcome European guests

Mr. Vu Quang Minh - Ambassador Extraordinary and Plenipotentiary of the Socialist Republic of Vietnam to the Federal Republic of Germany (middle) - with the delegation of Saigontourist Group and Vietnam Airlines at the joint booth of ITB Berlin 2025.

Promote Vietnam tourism

Taking place from March 4 to 6 at the Messe Berlin Exhibition Grounds, Berlin, Federal Republic of Germany, the ITB Berlin 2025 International Tourism Fair welcomed about 5,600 exhibitors from 190 countries and territories, attracting 100,000 visitors and 24,000 attendees.

Here, the parties connected and negotiated with exhibiting companies and other exhibitors on services and tourism.

Participating in one of the world's leading annual tourism trade events, Saigontourist Group has implemented many programs to promote and advertise Vietnamese tourism as well as continue to attract the European tourist market in general and the German tourist market in particular.

At ITB Berlin 2025, Saigontourist Group's booth featured member units that are leading representatives in the fields of accommodation and travel services, including Saigontourist Travel Services Company and 5-star hotels Rex Saigon, Grand Saigon, Majestic Saigon and Caravelle Saigon.

"Participating in the ITB Berlin 2025 International Fair is a great opportunity for Saigontourist Group to continue introducing high-quality tourism products and services to the international market, while focusing on expanding the market and exploiting new cooperation opportunities through meetings, working sessions, exchanges, and signing tourism development cooperation agreements with international partners participating in the fair.

With the diversity and uniqueness of Vietnam tourism, we believe that the promotional activities of the two leading tourism and aviation corporations in Vietnam will attract the attention of many customers and potential partners," said Mr. Pham Huy Binh - Chairman of Saigontourist Group.

Introducing many preferential packages at the fair

The international ITB Berlin trade fair is the leading meeting point for travel companies, booking system developers, airlines, hotels, destinations and other tourism-related businesses.

Saigontourist Group and its member units have introduced diverse tourism products and services, while promoting the image of Vietnamese tourism and Ho Chi Minh City tourism to international markets, especially the European and German markets.

During the three days of ITB Berlin 2025, the 5-star Majestic Saigon Hotel offers a special promotion package "100-year-old mark" for 1 guest, priced from 6,499,000 VND when staying 2 nights at the hotel.

Also here, the 5-star Rex Saigon Hotel offers direct booking incentives, with a direct 50% discount on the published price for fair visitors. The 5-star Grand Saigon Hotel offers the fair many attractive incentive packages with a variety of banquet, conference, MICE and accommodation services such as the Heritage package including daily laundry service, the Premium Luxe package including daily minibar, the Elegance Retreat package including daily lunch (dinner) and the Opulent Escape package including 1 airport pick-up or drop-off...

The 5-star Caravelle Saigon Hotel has launched an attractive offer exclusively for guests attending the International Tourism Fair ITB Berlin 2025, with a 25% discount compared to the current best price, if booking 21 days in advance or a 30% discount compared to the current best price, if booking 30 days in advance.

According to the representative of Saigontourist Group, the units actively implemented tourism promotion activities with hundreds of international partners in an effort to promote the development of two-way tourism between Vietnam and Germany, continuing to enhance business cooperation opportunities, providing products and services through meetings, exchanges, and signing agreements with international tourism partners participating in the fair.

On the second day of ITB Berlin 2025, March 5, 2025 from 4:00 p.m. to 6:00 p.m. (local time) at the joint booth of Saigontourist Group - Vietnam Airlines, there will be a "Happy Hour" program - Business Meeting and a "Lucky Draw" lucky draw program. Here, hundreds of partners and attendees will have the opportunity to enjoy delicious Vietnamese dishes and participate in exchange activities with many valuable and attractive gifts from Saigontourist Group and Vietnam Airlines.

According to statistics, the number of German and German-speaking customers the system annually welcomes and serves hundreds of thousands of visitors, bringing in thousands of billions of VND in revenue.

In particular, hotels, resorts, golf courses, conference centers, seminars, etc. belonging to Saigontourist Group in Ho Chi Minh City and localities nationwide annually welcome and serve hundreds of thousands of German guests in particular and the German-speaking guest market in general, mainly high-end and business guests, bringing in thousands of billions of VND in revenue.

Meanwhile, Saigontourist Travel, a subsidiary of Saigontourist Group, has served thousands of European tourists to Vietnam every year on air and sea tours. In the opposite direction, Saigontourist Travel has annually brought tens of thousands of Vietnamese tourists to visit and travel in Europe.

The program of joint participation and companionship at the International Tourism Fair ITB Berlin 2025 is one of the important activities of Saigontourist Group and Vietnam Airlines, following the international events that the two sides have cooperated to implement before, with the aim of promoting the image of Vietnamese tourism to international friends, contributing to the development of tourism in Ho Chi Minh City and Vietnam.

Germany and the German-speaking market are important international tourist markets for Vietnam tourism as well as Saigontourist Group.

Saigontourist Group and Vietnam Airlines have coordinated many activities to promote and promote tourism, most notably the Vietnam - US two-way tourism investment promotion program in 2022, the WTM London International Tourism Fair in 2023, 2024 in the UK, the Vietnam tourism promotion program in 2023 in Japan , the ITB Berlin International Tourism Fair 2024 in Germany, the Vietnam destination launching program in the Chinese market in April 2024, the Vietnam - Cambodia tourism promotion program "Two Countries - One Destination" in July 2024.

Next, Saigontourist Group will cooperate with Vietnam Airlines to co-organize the Vietnam - Europe Tourism Promotion Program in Munich, Federal Republic of Germany in October 2024, the Vietnam - Malaysia Bilateral Tourism Development Cooperation Program in November 2024 on the occasion of the official visit to Malaysia of the high-ranking delegation of the Party and State of Vietnam led by General Secretary of the Central Committee of the Communist Party of Vietnam To Lam. Most recently, the two groups will coordinate to implement the Program to introduce Vietnamese destinations in Japan and the 30th Anniversary of Vietnam - Japan flight route on December 4, 2024 in Tokyo.

Source: https://tuoitre.vn/tham-gia-hoi-cho-itb-berlin-2025-saigontourist-group-muon-tang-co-hoi-don-khach-au-20250306160226996.htm