After the game show Rap Viet season 1, rapper MCK made rapid progress to become the Vietnamese artist with the most listeners on Spotify in 2023. However, the rapper's career has also been plagued by many controversies.
MCK Get back in the spotlight by contributing your voice to the product Dream Yu Amee's "" which was released more than a week ago, is currently holding the 4th position in the "top trending" position. On the other side, MCK also made waves on social media when he jumped into a beef (rap battle) with his former colleague in the Rapital team. MCK is a typical representative of the new generation of emerging artists and his every move really attracts attention.
MCK's qualities
Once again, MCK plays the role of “lever” for the success of a hit song.
MCK's rap verse is an important factor in Amee's successful comeback in the product. Mong Yu . Former contestant Vietnamese Rap rarely collaborates with other singers but every time he appears, he explodes. In 2023, MCK participated in a short segment in the product Trade-off , with Obito causing a fever. Then, the success of the hit Sad or happy has a huge mark from MCK.
In Rap Viet season 1, MCK did not have high achievements. However, the male rapper is the contestant with the most popular and accessible musical color. After 4 years, MCK has grown up and maintained his identity as a rapper specializing in melodic rap/Rn'B. The diversity of skills, both singing and rapping, is what makes MCK different, sometimes arrogant, sometimes grumpy or sometimes gentle like I'm fine .
Last year, MCK surpassed Son Tung, Hoang Thuy Linh, and Grey D to become the Vietnamese artist with the highest number of streams on Spotify. This is a milestone marking MCK's transformation from a phenomenon emerging from a game show to becoming the artist with the strongest coverage on the leading music platform today.
MCK's success came after the album 99%, with 5 songs attracting more than 20 million streams on Spotify. Notably, the hit Deep down by MCK and Trung Tran is about to reach 50 million listens on Spotify.
MCK’s rise is a reflection of a new generation of artists who are starting to dominate the Vietnamese music market. These artists are most different in their versatility, able to perform well in many roles such as singing, rapping, composing, even producing music and audio post-production. Because of this, MCK and the leading faces of the “gen Z” generation in the music production market produce music at a fast pace, releasing products in a rush.
They are reshaping the Vietnamese music market, with large-scale products such as EPs and albums, and are gradually escaping the domination of the expensive MV investment race.
Complicated personal life
MCK’s current achievements come from the musical talent of the rapper born in 1999. MCK does not need to “burn money” on media or use tricks to promote himself like many other artists on the market. MCK’s investment in music and MVs is also moderate, not following any rules when releasing products but still reaping continuous success.
Up to now, MCK's career has been a contrast between talent and disability. The male rapper has many fans but also many anti-fans. MCK was once involved in a scandal because of his statement before the finale of Rap Viet season 1. The scratches related to his personal life and love life have made MCK the center of attention on social networks in the past 2 years. Recently, MCK has been entangled again because he jumped into a musical battle with another rapper.
MCK once declared: “I fight”. The rapper’s musical personality and style have proven that. When he first came out of the game show, MCK jumped into pointless arguments on social media. In the past 2 years, the rapper began to see what he needed to share online and who he should respond to.
MCK is different now. With rap diss (attacks) opponents, the male rapper cleverly does not post on public platforms like YouTube, but proactively puts it on Soundcloud, which is also a music listening platform but is more underground and will somewhat limit the audience's reach.
MCK can “compete” in music, but “compete” in behavior only holds the male rapper back. Right now, a saying like “Who is afraid, go home” from MCK can also cause a storm on social networks. MCK has everything in his hands to reach the top of the Vietnamese music market and above all, the male rapper knows what to do to keep the audience.
Source
Comment (0)